Career Management in the Digital Era

Renaissance Strategic SolutionsCareer Management in the Digital Era 2012 Forte MBA Women’s Conference Courtney Shelton Hunt, PhD June 30, 2012

About the Speaker Courtney Shelton Hunt, PhD Courtney is the Principal of Renaissance Strategic Solutions (RSS) and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. Specializing in social media, digital technologies, and human capital management, Renaissance Strategic Solutions (RSS) helps individuals and organizations increase their efficiency and effectiveness through the design and implementation of innovative and leading-edge strategies and programs. We work with both for-profit and not-for- profit organizations of all sizes in a wide range of industries. RSS is the founder and sponsor of the Social Media in Organizations (SMinOrgs) Community, a free professional community that provides information and guidance about the organizational implications of social media.2 Copyright © 2012, Courtney Shelton Hunt - all rights reserved 2

How to Use this Presentation as a Portal 1. The slides in this deck are full of active hyperlinks that should be fairly intuitive. 2. The hyperlinks are embedded in both pictures and text. For example, if you click on the photograph on the left, you’ll go to Courtney Hunt’s LinkedIn Profile. Or you can click on this text to go to the Renaissance Strategic Solutions website. 3. Be sure to view the presentation in “slide show” Please email ss@sminorgs.net mode to activate the hyperlinks. if you find a broken link. 4. After you follow a link, you should be able to Thanks! minimize your browser window to pick up the presentation where you left off.3 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Session Summary As the Digital Era continues to evolve, it is increasingly important for professionals to provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world. This session will offer attendees concrete guidance for establishing and managing their digital professional brand, defining personal/professional boundaries and protecting their privacy, leveraging digital tools and technology to achieve their goals, and bridging the physical and digital worlds. Time will be allotted for Q&A and attendees will be provided with a list of Digital Era career management resources for further study/exploration.4 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Agenda The Digital Era Career Dressing for Success in Cyberspace “Big Three” Basics Advanced Considerations High Touch in a High Tech World Related Resources5 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Organizations Get “Social” Enterprise 2.0 Public Social Media Intranet 2.0 Knowledge Sites (Human Resources) Management 2.0 (Internal Communication) Learning2.0 Project (Semi)Private Business Management 2.0 Intelligence 2.0 Digital Networks8 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Social Business Applications Accounting and Auditing Finance Law and Ethics Operations Management Knowledge Management Information Technology Leadership Communications Human Capital Management9 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Digital Era Competencies Concepts: Ideas unique to the Digital Era, or that take on new meaning in the Digital Era Tools: Specific enabling technologies or applications of technology Platforms: Environments in which multiple 2.0 technologies are leveraged for specific purposes Skills: Capabilities unique to the Digital Era, or that take on new meaning in the Digital Era Tactics: Specific means of leveraging 2.0 technologies to achieve goals and objectives Management: Issues and challenges related to the develop of social media strategies and plans, including the creation of online communities11 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

New Skills and Abilities Adobe (Flash, InDesign, Photoshop) Blogging Community management Content management systems Digital and social commerce Governance Mobile technology, apps, and location based services Project management Social and information networks (e.g., LinkedIn, Twitter, Facebook) Video production Web analytics and social media metrics Web design and coding12 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Food for Thought Everyone has a digital identity – whether they want one or not Are you willing to make time to do things that are Our digital identity and brand may important to you, like get your hair done or go to be more public and powerful than the gym? how we’re known and perceived in the physical world If we can make time to take care of our physical appearance and put Would you leave the house without any pants our best foot forward on earth, we on – or in torn/dirty should also make time to take care clothes? of our digital appearance and put our best foot forward in the cloud15 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Steps in a Digital Make-Over Step 1: Review and Critique – Conduct internet searches on yourself – Evaluate your public profile on social media platforms – Get someone else to critique specific accounts/activity Step 2: Make-Over Step 3: Maintenance16 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Conduct Internet Searches on Yourself Look for: Publicly available information and activity you thought was private References to and/or information about you shared by others Potentially embarrassing or misunderstood images and/or content Personal activities, affiliations, and perspectives that may impact your professional life (rightly or wrongly) Potential cases of mistaken identity17 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Evaluate your Public SM Profiles Look for: Content that is incomplete, out of date, and/or inaccurate Potentially embarrassing or misunderstood images and/or content, as well as those that could undermine your professional brand Typos and grammatical errors Broken links Publicly-displayed information you’d like to keep private18 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Step 2: Make-Over Delete risky content when/where you can Board up digital properties you no longer use Lock the doors that need to be locked Make sure your front porches are presentable Direct people to the “right” you, and make yourself easy to find19 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Step 3: Maintenance Think before you tweet, comment, update, blog, etc. Set up internet search alerts at regular intervals Keep a current inventory of your digital properties Review and clean up your digital inventory periodically Review and update your public profiles Choose your friends wisely20 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

LinkedIn Activities Basic What you do, and how much you do, – Create an account depends on your goals – Manage your profile – Build a LinkedIn You can develop your LinkedIn presence network in stages Advanced – Engage in groups Best assumption: You are always – Engage in dialogue on the job market – Add applications22 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

LinkedIn Profiles I: 7 Simple To Dos Let Your Profile Be Public Add a Respectable Profile Picture Include a Headline Provide a Robust Description for Your Current Job (at least) Include Your Education Don’t Include Personal Information Enable People to Get in Touch with You23 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

LinkedIn Profiles II: More Tips Keep your name simple Make sure your job title is easily understood Put multiple current positions/roles in order Customize your public profile url Highlight what you offer, not what you want Add Digital Links – Focus on professional activity rather than personal activity – Customize the website links – Don’t automatically link your Twitter activity24 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Building a LinkedIn Network Accepting invitations from others – Friends – Past and present colleagues – Strangers Extending invitations – “People you may know . . .” suggestions – Personal contacts (e.g., from Outlook) – Individuals in shared groups – Searching for folks you know “IRL”25 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Twitter: It‟s Not What You Think Twitter views itself as an “information network” rather than a “social network” Twitter is a powerful listening channel - it’s a great way to receive and screen a high volume of news, information and resources efficiently and effectively Every professional can benefit from having a Twitter account The best way to determine Twitter’s potential value is to give it a try – It is perfectly appropriate to open a Twitter account with the intent to just listen – Focus on using Twitter professionally rather than personally, including staying current with local, national, and global news26 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Twitter Guidelines Set up an account – Establish an appropriate, professional-sounding handle – Include a professional picture Follow high quality Tweeters – News groups (e.g., NPRnews) – Professional groups (e.g., SHRM, @SHRP_Chicago) – Alumni groups (e.g., @WMAA) – Organizations you want to work for – Thought leaders in your field Tweet rules – Listen before tweeting – Think before you tweet – Separate the personal and the professional – Don’t publicly tweet private messages – Manage the signal/noise ratio27 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Facebook Guidelines I Decide on your personal/professional boundaries – What are your “friending” rules? – What aspects of your professional life do you include on FB? Set your privacy settings to reflect the boundaries you’ve established – Global settings – Settings by application – Settings by individuals/groups28 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Facebook Guidelines II Decide on some rules/guidelines for what you share – How much and what type of information (e.g., photos, videos) will you share? – What groups will you join, what pages will you like? – What kinds of status updates will you post? Never take anything for granted – Think about who your friends are – Consider the propriety of your posts and your comments before you share them – Assume that anything you share privately could in fact become public29 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Communication Principles I The best way to achieve your goals is to focus on others: – Where is their pain? – What are their challenges, goals, needs? Be respectful of – Time constraints – Power differentials Act and speak with integrity31 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Communication Principles II It’s what you say … – Make sure your content is high quality and relevant – Demonstrates your unique value whenever possible And how you say it … – Use proper grammar and check for typos – Don’t ignore the importance of social graces – even if others do – Communicate in an age- and situationally- appropriate manner – Convey confidence in positive and genuine ways; be open and inviting – Make sure your messages are succinct but complete, and try to leave them wanting more32 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Engaging in Groups Group benefits – Learning – Expanding your network – Practicing and experimenting with ideas Joining groups – Searching and joining – Establishing settings Adding items to groups – Discussions – News Items – Jobs Creating your own group(s)34 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Engaging in Dialogue Participating in Groups – Adding items – Commenting on items added by others (publicly and privately) – Reaching out to individuals in groups Joining other conversations – Asking and answering questions – Participating in polls Sharing status updates – Adding your own – Commenting on the status updates of others Emailing others – Sending • In your network • Outside of your network – Receiving/responding35 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Other Platforms: Guidelines I Find and follow high quality individuals – Leading journalists – Individuals from organizations you want to work for – Thought leaders in your field Never forget the importance of managing your professional brand/identity – Listen before commenting – Think before you write – Maintain professionalism at all times38 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Other Platforms: Guidelines II If you want to share your own material … Don’t assume people will want to “listen” just because you feel like you have something to say Make sure you can maintain the commitment to creating content over time Establish appropriate, professional-sounding account and blog names Make sure you can consistently add unique value – Don’t rehash the ideas of others – Don’t plagiarize Balance openness with a desire to protect your intellectual capital Take a multi-media approach to sharing your ideas; choose the media that best fit your message(s) Leverage all available channels to spread the word, build an audience, and optimize results39 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Social Media in Organizations (SMinOrgs)  Social Media in Organizations (SMinOrgs) is a professional community whose mission is to provide information and guidance about the organizational implications of social media – Going beyond marketing/branding, sales, public relations and customer service, SMinOrgs focuses on the internal applications and implications of social media, particularly in terms of how it impacts employees and organizational functioning – Its focus also extends beyond the business-to-consumer orientation that dominates discussions in other forums and includes organizations of all types in all economic sectors  A multi-disciplinary group, SMinOrgs functions as a global, virtual community complemented by a local/regional focus  Membership in SMinOrgs is currently free, and people can join on a variety of platforms45 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

SMinOrgs Social Media Primer  Part 1: What is this “Fire” of Which You Speak?  Part 2: The Juggernaut is Bigger than You Think!  Parts 1 & 2 updated: Revisiting the Fire and the Juggernaut  Part 3: Reality Check – Four Mental Shifts Organizational Leaders Need to Make  Part 4: Ante Up – Organizational Factors Relevant to Joining the Social Media Game  Part 5: You Can’t Outsource Leadership  Part 6: Human Capital Management Challenges ... Leave No (Rosetta) Stone Unturned  Part 7: The SAPLING Approach to Leveraging Social Media  Part 8a: It’s a Brave New World … Even if You Want the Old One Back46 http://www.sminorgs.net/social-media-primer.html Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Digital Era Guidance  Welcome to the Digital Era – 10 Digital Era Truths (link) – The New Digital Divide: Thoughts for Leaders and Laggards (link) – Digital Era Competencies: How Do You Stack Up? (link)  Digital Era Leadership – The Role of Business Schools (link) – Digital Era Leadership: Opportunities for Localities and Regions (link)  Social Media: From Novelty to Utility (link)  Social Media Engagement – 7 Rules for Working Smart, not Just Hard (link) – 5 Guiding Principles (link) – 6 Time and Information Management Truths (and how to cope) (link) – Communication and Engagement Principles (forthcoming)48 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Tactical Resources I  Digital Era Best Practices – Dressing for Success in Cyberspace: Giving Yourself a Digital Make-Over (link) – Think Before You Dial: 3 Reasons Unplanned Phone Calls are a Poor Practice (link) LinkedIn Profiles – 7 Simple To Dos for LinkedIn Rookies to Enhance Their Profiles (link) – Enhancing Your LinkedIn Profile II: 7 More Tasks and 21 Tips (link) Improving LinkedIn Groups – Part 1: Recommendations for LinkedIn (link) – Part 2: Recommendations for Group Managers (link) – Part 3: Recommendations for Group Members (link) LinkedIn “Company” Pages: An (Undervalued) Gem for Organizations of All Types (link)49 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Tactical Resources II Twitter and LinkedIn Status Updates – Twitter for Rookies: Simple Guidance for Getting Started (link) – 15 Twitter “Worst Practices” for Rookies (and Others) to Avoid (link) – 6 Tips to Avoid Making a Hash of Twitter Hashtags (link) – To Hash or Not to Hash? A Decision Making Guide (link) – LinkedIn’s Activity Stream: Managing the Flow, Reducing the Pollution (link) – Finding the Tweets Per Day Sweet Spot (link) – Twitter Cross-Posting to LinkedIn: Stop the In-spam-ity!!! (link) Blogging: A Comprehensive Beginner’s Guide (link)50 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Job Search Resources Recruiting in the Digital Era – Recruiting in the Digital Era: HR.com Presentation (link) – Recruiting in the Digital Era: Updated Guidance for Employers, Recruiters, and Candidates (link) – Social Media and Recruiting 101: Overview and Recommendations (link) – S.M.A.R.T. News: Recruiting and Employer Branding in The Digital Era (link) Social Scrutiny – Social Screening: Candidates – and Employers – Beware (link) – Digital Era Employment Practices Under Fire – Again! (link) – Social Screening of Job Candidates: Focusing on the Facts (link) – Demanding Access to Individuals’ Social Networking Accounts: A Digital Era Worst Practice (link) – Social Scrutiny of Job Candidates, Employees & Students: 7 Considerations (link) Social Media Data "Ownership": Recommendations for Employers (link)51 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

Get in Touch Courtney Shelton Hunt, PhD Principal, Renaissance Strategic Solutions Founder, Social Media in Organizations (SMinOrgs) Community Founder, Global Center for Digital Era Leadership (GCDEL) 312.225.3365 (O) 312.752.7418 (M) cshunt@renaissance-solutions.com cshunt@sminorgs.net cshunt@gcdel.org52 Copyright © 2012, Courtney Shelton Hunt - all rights reserved

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Career Management in the Digital Era

by Social Media in Organizations (SMinOrgs) on Jul 05, 2012

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