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Social Media Week Lagos 2013 Report
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Social Media Week Lagos 2013 Report

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February 18 -22, 2013 marked the first time Social Media Week took place on the continent of Africa! Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday ...

February 18 -22, 2013 marked the first time Social Media Week took place on the continent of Africa! Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria -and throughout the continent and the diaspora- to explore how people and organizations are connecting to share new ideas and information.

This report outlines key metrics and outcomes of the week.

To learn more about Social Media Week Lagos visit: http://socialmediaweek.org/lagos/

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    Social Media Week Lagos 2013 Report Social Media Week Lagos 2013 Report Presentation Transcript

    • SMW LAGOS2013 IN REVIEW
    • + ABOUT+ STATISTICAL REVIEW+ CONFERENCE IN REVIEWCONTENT
    • CITY HEADLINE SPONSORMAJOR SUPPORTING SPONSORSSMWLAGOS 2013WASMADEPOSSIBLE BYGLOBAL HEADLINE SPONSORLAGOS STATE GOV.PORSCHEARIK AIRTERRA KULTUREM-NETAMARA SUITESFOUR POINTSSHERATONMOOREHOUSESOFITELAdditionalSupportMediaSupportBELLA NAIJAAFRICA MAGICCHANNEL OBUSINESS DAY
    • PARTICIPANTS SocialMediaWeekLagosparticipantsrepresentadiversegroupofleanersandcreators.WithattendeesfromacrossAfricaandaroundtheworld,SMWLagosparticipantsgatheredtoexploreawiderangeoftopicsincludingeducation,entertainment,bankingandpolitics.
    • The mission is to help people and organizations connectthrough collaboration and the sharing of ideas and information.With over 100 events, including keynotes and panels that explored howAfricans – Nigerians in particular – are incorporating social media in theirunique social, political, and creative landscapes, Social Media Week Lagosconfirmed just how important being connected to the world is for 21stcentury Africans.NGOZI ODITAEXECUTIVE DIRECTOR – SOCIAL MEDIA WEEK LAGOS“ ”ABOUT Social Media Week is a worldwide eventexploring the social, cultural and economicimpact of social media.
    • 23 CITIES16 COUNTRIES65K ATTENDEES5K PRESS MENTIONS1M ON SOCIAL AND MOBILE600M IMPRESSIONSLONDONBARCELONABERLINLOS ANGELESVANCOUVERHONG KONGSHANGHAIBOGOTÂJEDDAHGLASGOWCHICAGOTORINOHAMBURGSÃO PAULOSAN FRANCISCOTORONTOTOKYOPARISWASHINGTON DCMIAMINEW YORKSEOULGLOBAL FOOTPRINT 2013 SINGAPORELAGOS
    • ABOUT OBI ASIKAChairman of the Advisory Board, Social Media Week Lagos“ ”In just under a year, we have built theplatform for a community that has thepotential to reach millions of Africansacross the continent and diaspora.Social Media Week Lagos 2013 was one of the most amazingexperiences of my life thus far. It was truly inspiring to see the breadth ofknowledge, skills, information, data and networking on display during theweek. For too long Nigerians have worked in individual silos, protectiveof their ideas and reluctant to share, but the theme of SMW Lagos was"Open and Connected" and I believe we achieved that!
    • FEB ‘13 LAGOS STATS
    • TESTIMONIAL Hosting Social Media Week on the African continent has been a goalof ours for sometime and as the largest country with 170 millioncitizens, Lagos, Nigeria felt like the most exciting place to host. Thequality and diversity of the content was as high as weve seenanywhere and the level of engagement from the Lagos communitywas inspiring to see. Hearing these new perspectives on how socialmedia and technology is shaping the lives of African people, howits changing government and giving the youth in Africa a new voiceis a powerful message to the rest of the world. We believe thatSocial Media Week Lagos will become an important platform forcontinuing to shape this conversation for many years to come.“TOBY DANIELSFounder & Executive DirectorSocial Media Week”
    • LAGOS PRESS MENTIONS SMW Lagos 2013 received over 300 press mentionsglobally, generating more than 31M impressions.Sources included CNN, The Guardian NG, BlackEnterprise, EBONY, BBC, ARISE and more.
    • EVENTS
    • Adebiyi Mabadeje, Honourable Commissioner, ofScience & Technology for Lagos State Governmentparticipated in SMW Lagos CYBER SAFETY panelorganized by Funke Babatola CEO of F.B. Initiatives.CYBER SAFETY
    • GUESS FASHION DAY Pairing local style and social media, iconic globalbrand GUESS headlined a day long event of SocialMedia Week panels featuring Nigeria’s top fashionbloggers and online retailers followed by a veryfashionable cocktail party!
    • Located at the B.I.T Hub at the Porsche CentreBILLBOARD MUSIC DAY hosted by Diamond Bankand BEAT FM was a day long event featuring akeynote by Yinka Adegoke, Deputy Editor, Billboard.BILLBOARD MUSIC DAY
    • Located at the B.I.T Hub at the Porsche Centre Nigeria’s, young andemerging leaders such as Tonye Cole,the CEO of Sahara Energy andUche Pedro, the Managing Director and Founder of BellaNajija.com tookpart in Africa 2.0: An Evening With Leaders. This session was moderatedby award-winning journalist Nkiru Asika.AFRICA 2.0
    • Designed to engage and stimulate a stirring dialogue,several panels explored the role of social media andtechnology for Nigeria’s huge banking industry.Stanbic Bank, EFInA & telco Etisalat lead thediscussion on the future of Mobile Money!BANKING ON NIGERIA
    • The Nokia Pop-up Photo booth was an interactiveexhibit that featured fun, themed props which servedas SMW souvenirs. The installation provided a platformfor attendees to experience the imaging technology ofNokia’s product line while honoring the spirit of socialmedia photo sharing.NOKIA POP UP PHOTOBOOTH
    • SMW LIVE CONCERT SERIES To wrap up the long days of panels and workshopsSocial Media Week Lagos, organizers together withGlobal Headline Sponsor Nokia and City HeadlineSponsors ETISALAT and STANBIC hosted a nightlySMW LIVE Concert at Terra Kulture which featuredsome of Nigeria’s biggest stars including 2Face, IcePrince & Banky W!
    • YINKA ADEGOKEDeputy Editor, BillboardBOLANLE AUSTEN-PETERSFounder, Terra KultureBRIANT BIGGSDirector of Mobile Strategies,Roc NationTONYE COLEChief Executive Officer,Sahara EnergyDAYO ELEBGECEO, Naija SoundsDR. AKUDO ANYANWUIKEMBACEO Founder, Friends AfricaMARC-ANDRÉ SCHMACHTELDirector, Goethe-InstitutNigeriaKOLA KARIMFounder, Shoreline GroupDAYO OGUNYEMICEO, 234 MEDIALESLIE “LEE” KASUMBAChannel Manager, Channel O Africaat M-NetEMMA KAYECEO, BozzaCOLIN GAYLECEO, Billboard AfricaWIEBE BOERCEO, Tony Elumelu FoundationOLAOLU SASORENational Coordinator & CEO,SchoolNet NigeriaCHIKA NWOBIFounder, L5LabOJOMA OCHAIAssistant Country Director, BritishCouncil NigeriaCLAUDINE MOOREFounder, C Moore MediaUCHE PEDROCEO, Bella NaijaMAMADOU KWIDJIM TOUREFounder, Africa 2.0 JULIET EHIMUANCountry Manager, Google NigeriaMARCUS GLOVERPresident, The GLU AgencyAYO ALLIDirector, Illa MediaABASIAMA IDARESITManaging Director & Founder, WildFusion ltdNNENNA ONYEWUCHIFounding Partner, BlackBoxCHRIS UBOSIDirector, Classic FM/Beat FM/ NaijaFMTAJ ONIGBANJOCEO for Africa Digital MediaSEYI AKINWUNMIChairman, Lagos State FootballAssoc.MARK REDGUARDCMO, SpinletMATTHEW DAWESAll Amber, CEO Mobile West AfricaADVISORY BOARD
    • #TRENDING LAGOS The Social Media Week Lagos, hashtag #SMWLAGOSwas among the top 10 most talked about news itemson the web in Nigeria, and reached number 1 twiceduring the week! Over a dozen SMW Lagos trendingtopics made their Twitter top 10 debut during theweek.
    • LIVESTREAMED EVENTS Dozens of SMW Lagos events were live broadcast viaLivestream.com to real-time viewers around the globe.For Archives: http://new.livestream.com/smwlagos
    • breadthOBI ASIKAChairman of The Advisory Board, SMW LagosChina.asika@gmail.comwww.socialmediaweek.org @socialmediaweekTHANK YOU!Now more than ever I believe Nigerians are amongst the most social, innovativepeople on the planet and it was a real privilege to be Chairman for SMW Lagos.Along with my partner Ngozi Odita at Society HAE/AFRIKA21 I want to thank ourfriend Toby Daniels, our stellar advisory board, generous sponsors and venuepartners without whom there would have been no event. We want to thank LagosState Government, HE B.R Fashola, SAN, The SSG, Hon Adebiyi Mabadeje, and histeam for their support and for giving us the confidence to move forward. Finally Iwant to thank our amazing team, you were all part of history, congratulations. Withall of that said we look forward to seeing you all either physically or in social mediaas we countdown the journey to Social Media Week Lagos 2014.