SOCIAL MEDIA WEEK LAGOS 2014
!
EVENT PARTNER DECK

FEBRUARY 17-21, 2014
EVENT SUBMISSION OPENS
EVENT SUBMISSION DEADLINE
“...
ABOUT
SOCIAL MEDIA WEEK IS
A LEADING NEWS AND
PUBLISHING SITE AND
WORLDWIDE EVENT
THAT TAKES PLACE IN
26+ CITIES EACH YEAR...
PRESS

MEDIA MENTIONS & INFLUENCE

Top mentioned sessions

SMW LAGOS 2013 RECEIVED OVER 350 PRESS
MENTIONS GLOBALLY, GENER...
AUDIENCE

REGISTRANT STATISTICS FROM 2013

THE SMW AUDIENCE IS MADE UP OF SENIOR
MARKETERS, FOUNDERS & ENTREPRENEURS,
INFL...
LAGOS IN FOCUS

AFRICA’S LARGEST TECH + NEW MEDIA CONFERENCE

SOCIAL MEDIA WEEK LAGOS IS ONLY IN ITS 2ND
YEAR AND HAS ALRE...
VISION FOR 2014
SMW LAGOS’S OFFICIAL 2014 THEME IS:

A Connected Africa Is The Future

BOLDER, BIGGER, BETTER, MORE CONNEC...
CONTENT & PROGRAMMING
BIT TRACK

PEGS TRACK

MACE TRACK

BUSINESS, INNOVATION & TECHNOLOGY

POLICY, EDUCATION, GOVERNMENT ...
CONTENT FORMATS
presenting content in ways that will benefit attendees the most

KEYNOTES

SESSIONS

MASTERCLASSES

SOLO or...
CONTENT FORMATS (CONT’D)
enhancing the attendee experience through high-level content, installations & activations

CONTEN...
CASE STUDIES & TESTIMONIALS
SMW LAGOS + NOKIA

“Things could not be better for
Nigeria. First our Super Eagles win
the thi...
CASE STUDIES & TESTIMONIALS
THE 140-CHARACTER RESUME:
HOW YOUR SOCIAL FOOTPRINT
CAN GET YOU HIRED

SCOTT HEIFERMAN PRESENT...
CASE STUDIES & TESTIMONIALS
CREATIVITY & AUTHENTICITY IN
SOCIAL AGE WITH BUZZFEED

CROWDFUNDx NYC, TALKS
AND LIVE PITCH EV...
SOCIAL MEDIA WEEK LAGOS 2014
O V E R V I E W

!

&

S P O N S O R S H I P

O P P O R T U N I T I E S

FEBRUARY 17-21, 2014...
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SMW Lagos Event Partner Guide

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Social Media Week Lagos is open and collaborative. Each year we host hundreds of events thanks to our amazing event partners.

Thanks for your interest in becoming an Event Partner for Social Media Week Lagos. This document should serve as a guide to help you plan the ultimate SMWLagos event.

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SMW Lagos Event Partner Guide

  1. 1. SOCIAL MEDIA WEEK LAGOS 2014 ! EVENT PARTNER DECK FEBRUARY 17-21, 2014 EVENT SUBMISSION OPENS EVENT SUBMISSION DEADLINE “Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt. Senior Writer, Fast Company Magazine PRESENTED BY: Oct 10 Dec 6
  2. 2. ABOUT SOCIAL MEDIA WEEK IS A LEADING NEWS AND PUBLISHING SITE AND WORLDWIDE EVENT THAT TAKES PLACE IN 26+ CITIES EACH YEAR. MISSION & GLOBAL REACH GLASGOW VANCOUVER LONDON PARIS TORONTO SAN FRANCISCO CHICAGO NEW YORK CITY COPENHAGEN HAMBURG BERLIN TORINO MILAN SHANGHAI MIAMI MUMBAI MEXICO CITY The mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media’s impact on business, society & culture. GLOBAL PERSPECTIVES. CAPTURED LOCALLY. Social Media Week Lagos participants represent a diverse group of learners and creators. With attendees from across Africa and around the world, SMW Lagos explores a wide range of topics including education, entertainment, banking and politics. TOKYO WASHINGTON DC LOS ANGELES FEBRUARY CITIES LAGOS BOGOTA SINGAPORE SEPTEMBER CITIES PAST CITIES SÃO PAULO SOCIAL MEDIA WEEK GLOBAL REACH PARTICIPANTS 60K 60K 2,000 EVENTS 500K SOCIAL ACTIONS 18,215 HOURS OF STREAMED VIDEO VIEWED 26 CITIES 4,000 SPEAKERS
  3. 3. PRESS MEDIA MENTIONS & INFLUENCE Top mentioned sessions SMW LAGOS 2013 RECEIVED OVER 350 PRESS MENTIONS GLOBALLY, GENERATING MORE THAN 31 MILLION IMPRESSIONS. Sources included CNN, The Bill & Melinda Gates Foundation, Black Enterprise, EBONY, BBC, ARISE, Bella Naija, The Guardian NG, Channel 0, M-Net, Beat FM, Human IPO, and more. T opics Covered in Press Articles Ethics & Etiquette & Transparency Broadband Fashion Youth + EDU Music Africa Mobile Future & Opportunity Banking + Governance Jobs + Business 2,165 1,194 1,005 951 703 691 632 578 573 528 523 458 413 409 304 256 215 154 HASHTAGS #NokiaSMWLagos #smwEtisalat #SmwGovernance #smwStanbic #SMWLagosLive #SMWGuess #smwEME #smwSuperEagles #SmwChangeMakers #smwMobileMoney #smwBankingSocial #smwDataNG #smwDiasporaVote # Over the course of the week, more than 117 hashtags were used. #smwLASG #smwBIllboard #smwBorderless #smwAfricaLeaders #smwNolly “For the first time, investors [across Africa] are seen participating massively on the need to leverage the potential of social media in their business. Now is the time for people to get in and boost their usage on the Social Media Week platform.” Errol Barnett - CNN, Inside Africa
  4. 4. AUDIENCE REGISTRANT STATISTICS FROM 2013 THE SMW AUDIENCE IS MADE UP OF SENIOR MARKETERS, FOUNDERS & ENTREPRENEURS, INFLUENCERS & DIGITALLY CONNECTED CONSUMERS. CAREER LEVEL Entry Level Professional (0-2 years) 19.9% Experienced Professional (3+ years) 33.5% Management (Below C-Level) 19.2% Founder & Investor 15% Executive (C-Level) 7.1% Student 6.3% CONNECTING ONLINE Business represented span most industries and range from small-medium sized to the world’s largest and most high profile brands. 11-50 31.40% 20.0% 201 -500 501 -1000 1001 -5000 5001 -10000 10000+ 16.4% 6.9% 6.5% 7.3% 3.3% 8.10% # I was there! # 31.6k 31.7M 51200 # 1.5k Facebook Fans COMPANY SIZE OF ATTENDEE 1-10 TwitterFollowers @ Watching Livestream Social Mentions Total Impressions 3.6k 1.6k
  5. 5. LAGOS IN FOCUS AFRICA’S LARGEST TECH + NEW MEDIA CONFERENCE SOCIAL MEDIA WEEK LAGOS IS ONLY IN ITS 2ND YEAR AND HAS ALREADY CLAIMED IT’S PLACE AS A PREMIER CITY FOR THE FEBRUARY EVENT. ! Due to it’s scale and impact, SMW LAGOS is considered the largest, tech, new media and business conference on the continent of Africa. It attracts some of the continents most forward thinkers, press, media and brands, together with a sophisticated audience of hyper-connected influencers. FEBRUARY 2013 FEBRUARY 2013 MOST SOCIAL SMW MOST SOCIAL SMW CITIES CITIES Paris 21,391 Lagos Copenhagen 9,529 New York Milan 31,652 49,862 Washington DC 21,473 # 8.6K Hamburg 7,955 Miami 13,711 # Tokyo 48,419 60K PARTICIPANTS ! 2013 FACTS & FIGURES 110 EVENTS 280K SOCIAL ACTIONS 140 HOURS OF STREAMED VIDEO 11,890 Singapore 10,871 *These statistics reflect the actual number of people across various platforms using city hashtags, handles, keywords and/or sharing event information during the period of Feb 17 -21, 2013. The analytic tool was Ubervu and was manually reviewed. LAGOS 158+ SPEAKERS
  6. 6. VISION FOR 2014 SMW LAGOS’S OFFICIAL 2014 THEME IS: A Connected Africa Is The Future BOLDER, BIGGER, BETTER, MORE CONNECTED. 55 FOWARD What’s new this year? In addition to introducing all new satellite content hubs, curated programming, dynamic local content, partnerships, workshops and masterclasses with Nigeria’s brightest minds, Social Media Week Lagos 2014 is getting international! In the spirit of of our 2014 theme, we’ve launched 55 Forward an initiative inviting business, tech, entertainment and media ambassadors from each of Africa’s fifty-five countries to participate during the Social Media Week Lagos conference. In a city of 20 million, and on a diverse continent of over 1 billion we believe passionately that the future of digital, social and economic growth inevitably belongs to Africa. SMW Lagos 2014 is about examining the technologies and ideas that are changing the ways we work, live, create & connect now... and into the future. ! As the epicenter of innovation for the African continent, Lagos will be the stage on which the world’s most influential thought leaders, brands, agencies, startups & digital change makers share best practices, ideas & inspiration. WHAT TO EXPECT: NUMBER OF ATTENDEES 5,000 EVENT SESSIONS 220 SPEAKERS 400 EXHIBITORS 20 INSTALLATIONS 10 NETWORKING LOUNGES & CO-WORKING SPACES 3 OFFICIAL VENUES 5 VIP PARTIES & SPECIAL EVENTS 5
  7. 7. CONTENT & PROGRAMMING BIT TRACK PEGS TRACK MACE TRACK BUSINESS, INNOVATION & TECHNOLOGY POLICY, EDUCATION, GOVERNMENT & SERVICE MUSIC, ART, CULTURE & ENTERTAINMENT ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Big Data & Analytics Mobile Money & Banking Job Development & Entrepreneurship Emerging Technology The Collaborative Economy Open & Social Innovation Telecommunications Power, Energy & Broadband SESSION FORMATS ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Panels Interviews Keynotes & Talks Debates Mixers / Networking Group Mentor Sessions Workshops Master Classes Concerts & Screenings Contests & Guided Tours Interactive Demos ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Trends & Future Gazing Social Governance & Activism Accessibility & Safety Second Screen Adaptation Education & E-Learning Infrastructure & Economic Development Charities, Religious Groups & Non-profits Boarder-less Connectivity ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Crowdsourcing & Funding For Creatives The Future of Nollywood Platforms and Tools Storytelling & Content Marketing Health, Sports & Wellness Design, Art & Photography Fashion, Tourism, Lifestyle & Food Music & Entertainment PAST SPEAKERS Uzoma Dozie, Executive Dir. Diamond Bank Marcus Glover, CEO of GLU Agency ‣Bisi Onasanya, Managing Dir. First Bank ‣Chris Ubosi, CEO of MegaLectrics, BEAT FM ‣Omobola Johnson, ICT Minister of Nigeria Olubankole “Banky W” Wellington , Musician ‣Tonye Cole, CEO Sahara Energy Innocent “2face” Idibia, Musician ‣Yinka Adegoke, Deputy Editor of Billboard ‣Mark Redgard, CMO of Spinlet ‣Uche Pedro, CEO of Bella Naija ‣Michael Uguw, CEO of Iroko Abike Dabiri, National Assembly of Nigeria Bosun Tijani & Femi Longe, Joint CEO’s of CCHub   ‣Chika Nwobi, Managing Partner of L5Labs ‣Bankole Alao, Marketing Manager of Etisalat ‣Modupe Ladipo, CEO of EFinA. ‣Ayo Ali, CEO ILLA Sports Media
  8. 8. CONTENT FORMATS presenting content in ways that will benefit attendees the most KEYNOTES SESSIONS MASTERCLASSES SOLO or INTERVIEW TALKS, ROUNDTABLES, OR PANELS IMMERSIVE EDUCATION A CEO, entrepreneur, or thought leader providing insight on a company or topic that was disruptive in an industry or created a new landscape in the social web that has affected people on a global scale. Bringing together several key voices on a given topic that can sound-off on opposing perspectives, provide a rousing dialogue, or elevate the conversation around a current issue to new levels. A hands-on collaborative learning seminar with project-based tasks to get up to 45 students actively involved in the experience. Classes target a higher skill level audience and are first-come, first-served. 20-60 minutes 45 -90 minutes 60 to 75 minutes + Consider how the speaker best conveys their message: either on their own or in an interview format. + Are there visuals or media that can be included to enhance the story or experience. + What’s the call-to-action or lesson in the speaker’s message? + Provide time for audience Q&A. + Give context on each speaker’s opinion or perspective, either via presentations or via an introduction from the moderator. + Have a strong moderator that does not let the conversation get side-tracked. + Connect all of the speakers in advance. + Provide a clear outline of the points to be discussed. + Provide a short period for audience Q&A. + Demand for classes in design, programming, community management, growth hacking and digital branding/strategy has risen since 2013. + How can you present the strongest content and take-aways possible to the group? + What is the learn-by-doing project you would use to prompt the students to learn a new skill? “Together with our amazing partners and our growing community, we are passionate about accelerating our understanding of social media’s role in society. We recognize that through collaboration we can deepen our knowledge, share ideas and inspire each other to take full advantage of the incredible opportunities in front of us.” - Toby Daniels - Founder & Executive Director, Social Media Week EVENT SUBMISSION OPENS Oct 10 EVENT SUBMISSION DEADLINE Dec 6
  9. 9. CONTENT FORMATS (CONT’D) enhancing the attendee experience through high-level content, installations & activations CONTENT TRACKS SPECIAL EVENTS BRAND INTEGRATION RAPID FIRE, BACK-TO-BACK TALKS DINNERS, PITCH-EVENTS, GATHERINGS EXHIBITION AND MARKETPLACE A series of combination talk formats on a given subject or idea, hearing from speakers via short 5 to 10 minute talks, combined with other presentations, keynotes, or interviews over a several hour period. Independently host a single event, curated gathering, performance, party, breakfast, competition, dinner, or an entire day of category specific programming at a unique venue. Providing brands with the opportunity to have a physical presence at the main campus space and showcase your product to all campus attendees. 3-4 hours 1-3 hours + Physical installation, including WIFI. + Is there a leading voice that can keynote to start the + What makes the event unique or compelling? + Standard furniture and plasma screen + Will there be any components that attendees will + Design and creative strategy support. content track and set the tone? + Short, rapid-fire talks can be challenging: will there be a coach or rehearsal to insure the talks go smoothly? + Will the presenters use projected decks / visuals? + Will there be a large enough community that will want to attend this track and dive deep on this content? + Who will emcee the track and introduce speakers? want to share or tout to their friends? + How will the event be marketed and promoted? + Digital branding and onsight physical signage. + Dedicated marketing, promotion & social media. + Do you have a team that can coordinate all details of the venue, A/V, signage, production, and livestreaming? + Is this covering the most current content / topics? Please let us know if you would like to consider additional brand integration in the marketplace or exhibition immersive spaces at SMW’s Campus. EVENT SUBMISSION OPENS Oct 10 EVENT SUBMISSION DEADLINE Dec 6
  10. 10. CASE STUDIES & TESTIMONIALS SMW LAGOS + NOKIA “Things could not be better for Nigeria. First our Super Eagles win the third Afcon title and then as if timed perfectly, Social Media Week arrived in Lagos. It also arrived as we found out, with quite a bang and with a huge game plan in tow.” BEAT 99.9 FM + BILLBOARD Iwedi Ojinmah Chief West Africa Football DSTV Online  As the Global Headline Sponsor in 2013 NOKIA played an active roll in SMW Lagos’s success. The Nokia Pop Up Photo-Booth at Terra Kulture was a huge hit, engaging attendees in a fun activity while simultaneously displaying the imaging power of Nokia’s product line. Reps were on hand to demo new products to eager consumers. “Digital is revolutionizing the way people connect with each other — and Social Media Week has remained at the forefront of this trend by bringing together some of the most innovative thinkers in marketing, tech and media at its global conferences.”   David Berkowitz Chief Marketing Officer, MRY GUESS FASHION DAY The centerpiece of Billboard Music Day was an engaging keynote delivered by Yinka Adegoke, Deputy Editor of Billboard Magazine (US) entitled Social Media & The Business of Music. Award winning R&B musician and youth voting activist Banky W added to a panel discussion about maintaining intellectual property in the digital age. “Social Media Week Lagos ROCKED! The Lagos team delivered all around!” The day long event presented by GUESS included a curated series of talks by Uche Pedro, CEO of Bella Naija on the business of fashion in Nigeria. Other highlights of the day included a style presentation featuring models outfitted in GUESS and an exclusive cocktail party featuring music by DJ Neptune. Carla Eid Head of Social Engagement and Advocacy at Nokia
  11. 11. CASE STUDIES & TESTIMONIALS THE 140-CHARACTER RESUME: HOW YOUR SOCIAL FOOTPRINT CAN GET YOU HIRED SCOTT HEIFERMAN PRESENTING IDEAS ON THE POWER OF MEETUPS SMW NYC CLOSING PARTY To wrap up the 2013 edition Social Media Week New York, organizers Crowdcentric and MKG, together The Daily Muse hosted an event at AppNexus in with Global Headline Sponsor Nokia and supporting February 2013 that gave the tips and best practices for getting hired through social media, with panelists from NPR, NBC, Mashable, and AppNexus. This party sponsors HouseParty and BuzzFeed hosted WARBY PARKER & GOOGLE+ the Official Closing VIP Party at The Angel Orensanz Center for Contemporary Art. popular event generated 1455 social mentions for #smw140resume. Read a recap via Storify here. ALEXIS OHANIAN TELLING US ALL HOW INTERNET MAKES THE WORLD SUCK LESS BRIAN STELTER & DAVID CARR DISCUSS THE FUTURE OF MEDIA Eyewear designer Warby Parker teamed up with Google+ to replace the traditional mirror found in eyewear displays. Attendees used Google+ Hangouts where they were able to get feedback from celebrities, influencers and fashion experts.
  12. 12. CASE STUDIES & TESTIMONIALS CREATIVITY & AUTHENTICITY IN SOCIAL AGE WITH BUZZFEED CROWDFUNDx NYC, TALKS AND LIVE PITCH EVENT FORD FIESTA MOVEMENT Media site, Buzzfeed, reminded us that, whether we know it or not, the content we share with friends says a lot about our identity. They included best practices for social sharing under the analogy of a cocktail party, providing key take-aways and devices. Check out a recap and video of this session at JWT here. SMW and Crowdfunder partnered bring together thought leaders in crowdfunding to discuss the latest rulings and share visions for the future of the industry, culminating in a pitch event for a $25k cash prize. Check out more on this event here. Kicking off SMWNYC on Tues. Feb 19 at Bloomberg, Scott Monty, Global Head of Social Media, gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists & executives. PEPSICO GLOBAL TOUR “This year’s Social Media Week was a truly global phenomenon — showcasing borderless brands, via the power of social media. We are proud to have been an integral partner — with PepsiCo employees contributing to discussions and idea exchanges on three continents.” Bonin Bough, VP of Global Media and Consumer Engagement at Mondelēz International "Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.” As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events & engage with local SMW communities. Michael Lazerow, CEO of Buddy Media
  13. 13. SOCIAL MEDIA WEEK LAGOS 2014 O V E R V I E W ! & S P O N S O R S H I P O P P O R T U N I T I E S FEBRUARY 17-21, 2014 CONTACT ABOUT DRAGON AFRICA ABOUT AFRIKA21 Established by Obi Asika and Dragon Associates founder Charlie Methven, Dragon Africa uses its wealth of knowledge and understanding of Africa and Europe, with extensive contacts in the media, government, and financial centres, to address challenges and maximise opportunities for African companies seeking a cutting edge advantage in London and other major financial centres and for companies seeking access to African markets. AFRIKA21 was conceptualized as a media and production outfit that could take a multidisciplinary approach to promoting a new vision of Africa in the 21st Century. AFRIKA21 produces online content, multimedia events and public programming with the expressed purpose of reframing the conversation around Africa, creating awareness of the opportunities that exist on the continent and encouraging collaboration. A consulting agency and production house whose programming includes AFRIKA21 Radio, AFRIKA 21 TV, an on-going panels series at the annual South By SouthWest Conference and The AFRIKA21 Mix-tape Project. AFRIKA21 works with institutions, organizations and brands looking to engage Africans on the continent and in the diaspora. AFRIKA21 is a subsidiary of SHAE Creative, Inc whose other properties include Society HAE and The Create Fund. “We are truly excited to be coming back to Lagos and looking forward to working with amazing event partners, sponsors and the entire community to deliver an incredible week of programming.  In our second year in Nigeria we aim to lead the conversation globally and further establish SMW Lagos as the number one new media and communications technology conference on this great continent.” Obi Asika - Chairman, Social Media Week Lagos SMW LAGOS TEAM EVENT PARTNER CONTACT Dir. Of Communications & Programming N’dada Vaz Afrika 21 ndada@societyhae.com

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