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Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver
The Challenges• Billions of conversations• Unstructured & dispersed data• Multiple languages• High signal-to-noise ratio a...
The Opportunities• Real-time response/engagement   • Lead generation• Influencer identification       • Customer service• ...
Where is content on your brand being createdand who is consuming it?                Site                Vertical        ...
Source Verticals     60     50     40                                            Compaq Presario     30                   ...
Share of Twitter Referrals            BP Tweets Containing Links                 Of the top 10 links                      ...
What are people REALLY saying     about your brand?
Product Feedback                         10-inch latitude                hybrid                           4%       3%     ...
Not-So-Obvious Product Feedback
Keyword Classification
Crisis ManagementGet early notifications with alerts. Track the discussions andsentiment in real-time across sources, geog...
Understanding issuesBEFOREthey become mainstreamnews stories
Gap Logo Announcement
Original Gap Logo
Facebook Page Central
Sentiment Analysis
Dell Customer Service
Sentiment Analysis    Sustained post-crisis conversations yields a positive skew
How big isBIG?
Competitive Volume
Benchmarking
Who Do I Talk To?
• Inlink count• Diggs• Delicious bookmarks• Posting frequency• Number of comments• Retweets• Followers              Author...
Start with your top fans and followers
Thank you.     Questions, comments and inquiries: jcann@sysomos.comblog.sysomos.comblog.marketwire.com                    ...
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF
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Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF

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Marketwire + Sysmomos presentation on Social Media Monitoring at SMWF Europe, 2011. (http://www.socialmedia-forum.com/europe/)

Published in: Technology, Business
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Transcript of "Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF"

  1. 1. Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver
  2. 2. The Challenges• Billions of conversations• Unstructured & dispersed data• Multiple languages• High signal-to-noise ratio and SPAM• Choose how and who to interact with• What and how to contribute
  3. 3. The Opportunities• Real-time response/engagement • Lead generation• Influencer identification • Customer service• Feedback/customer insight • Public relations• Sentiment analysis • Activity audit/ROI measurement• Competitive/industry insight • Crisis management
  4. 4. Where is content on your brand being createdand who is consuming it?  Site  Vertical  Geography
  5. 5. Source Verticals 60 50 40 Compaq Presario 30 HP Envy MacBook Pro 20 Dell Inspiron 10 0 Blogs Forums News Twitter
  6. 6. Share of Twitter Referrals BP Tweets Containing Links Of the top 10 links referenced by Twitter users YouTube mentioning the BP crisis, 6% 15% Wordpress one-third linked to social 10% facebook media websites such as7% blogs, videos and social 12% CNN media group efforts. Reuters.com8% 6% Huffington CNN was referenced the Post 9% BBC most with 17% of all links 17% 10% analyzed, with YouTube a close second.
  7. 7. What are people REALLY saying about your brand?
  8. 8. Product Feedback 10-inch latitude hybrid 4% 3% 4% intel keyboard 15% 5% swivel 7% atom 11% n550 8% screen dual 9% 8% processor premium batteries 9% 8% 9%
  9. 9. Not-So-Obvious Product Feedback
  10. 10. Keyword Classification
  11. 11. Crisis ManagementGet early notifications with alerts. Track the discussions andsentiment in real-time across sources, geographies anddemographics.
  12. 12. Understanding issuesBEFOREthey become mainstreamnews stories
  13. 13. Gap Logo Announcement
  14. 14. Original Gap Logo
  15. 15. Facebook Page Central
  16. 16. Sentiment Analysis
  17. 17. Dell Customer Service
  18. 18. Sentiment Analysis Sustained post-crisis conversations yields a positive skew
  19. 19. How big isBIG?
  20. 20. Competitive Volume
  21. 21. Benchmarking
  22. 22. Who Do I Talk To?
  23. 23. • Inlink count• Diggs• Delicious bookmarks• Posting frequency• Number of comments• Retweets• Followers Authority• Reach• Number of tweets• RSS feed circulation• Fanpage activity
  24. 24. Start with your top fans and followers
  25. 25. Thank you. Questions, comments and inquiries: jcann@sysomos.comblog.sysomos.comblog.marketwire.com sysomos.markewire.com marketwire.com/engage
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