Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF
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Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF

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Marketwire + Sysmomos presentation on Social Media Monitoring at SMWF Europe, 2011. (http://www.socialmedia-forum.com/europe/)

Marketwire + Sysmomos presentation on Social Media Monitoring at SMWF Europe, 2011. (http://www.socialmedia-forum.com/europe/)

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Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF Presentation Transcript

  • Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver
  • The Challenges• Billions of conversations• Unstructured & dispersed data• Multiple languages• High signal-to-noise ratio and SPAM• Choose how and who to interact with• What and how to contribute
  • The Opportunities• Real-time response/engagement • Lead generation• Influencer identification • Customer service• Feedback/customer insight • Public relations• Sentiment analysis • Activity audit/ROI measurement• Competitive/industry insight • Crisis management
  • Where is content on your brand being createdand who is consuming it?  Site  Vertical  Geography
  • Source Verticals 60 50 40 Compaq Presario 30 HP Envy MacBook Pro 20 Dell Inspiron 10 0 Blogs Forums News Twitter
  • Share of Twitter Referrals BP Tweets Containing Links Of the top 10 links referenced by Twitter users YouTube mentioning the BP crisis, 6% 15% Wordpress one-third linked to social 10% facebook media websites such as7% blogs, videos and social 12% CNN media group efforts. Reuters.com8% 6% Huffington CNN was referenced the Post 9% BBC most with 17% of all links 17% 10% analyzed, with YouTube a close second.
  • What are people REALLY saying about your brand?
  • Product Feedback 10-inch latitude hybrid 4% 3% 4% intel keyboard 15% 5% swivel 7% atom 11% n550 8% screen dual 9% 8% processor premium batteries 9% 8% 9%
  • Not-So-Obvious Product Feedback
  • Keyword Classification
  • Crisis ManagementGet early notifications with alerts. Track the discussions andsentiment in real-time across sources, geographies anddemographics.
  • Understanding issuesBEFOREthey become mainstreamnews stories
  • Gap Logo Announcement
  • Original Gap Logo
  • Facebook Page Central
  • Sentiment Analysis
  • Dell Customer Service
  • Sentiment Analysis Sustained post-crisis conversations yields a positive skew
  • How big isBIG?
  • Competitive Volume
  • Benchmarking
  • Who Do I Talk To?
  • • Inlink count• Diggs• Delicious bookmarks• Posting frequency• Number of comments• Retweets• Followers Authority• Reach• Number of tweets• RSS feed circulation• Fanpage activity
  • Start with your top fans and followers
  • Thank you. Questions, comments and inquiries: jcann@sysomos.comblog.sysomos.comblog.marketwire.com sysomos.markewire.com marketwire.com/engage