How can Meltwater Buzz help monitor your brand?

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Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.

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How can Meltwater Buzz help monitor your brand?

  1. 1. What is Meltwater Buzz?• Listen• Analyze• Engage
  2. 2. Meltwater Future of Content Survey Companies attitude to social media More visionary More averse 100% 6% •90%International survey 12% 8% 14% 14% 22% 8% 27% 16% 80% 14% 22% 24% 70% 20% 36% •60%450 companies across32% world the 30% Visionaires 42% 18% Followers 50% 26% 13% Catching up 40% 36% 18% •30%Non-clients, 13% 14% industries and across 18% Reluctants 16% 44% Averse 20% sectors 10% 24% 24% 24% 28% 10% 10% 12% 0% 5% US Germany UK Singapore Australia Norway Sweden •
  3. 3. The importance of monitoringbuzz around company / brand Not particularly Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
  4. 4. Hmmm…How do I get started?- 8 straightforward tips
  5. 5. 1: Start listening in
  6. 6. 2: Define why
  7. 7. 3: Strategy & playbook
  8. 8. 4: Choose channels that suit your ”why”
  9. 9. 5: Engage
  10. 10. 6: ”Respond or not”
  11. 11. 7: Measure your Social Media ROI
  12. 12. 8: Evaluate
  13. 13. Why it matters …from a client perspectiveClare CarneyDigital Marketing ExecutiveTrader Media Group
  14. 14. Auto Trader Social Media Objectives • Establish engaged community of motorists • Strengthen ‘ownership phase’ of brand offering • Increase brand affinity and create advocates • Support wider CRM strategy • Draw in, own and defuse crisis comms issues • Drive valuable actions onsite
  15. 15. Auto Trader’s social media strategy: • Grow & Manage earned social community • Monitor wider web conversation • Measure key valuable metrics & benchmark • Report actionable insights back to stakeholders. • Integrate earned/owned media where appropriate
  16. 16. How does Auto Trader use MBuzz?LISTEN: • Positive & negative feedback • Crisis comms alert networkANALYSE & REPORT: • Key valuable metrics • Competitor analysis • Actionable insightsACTION: • Research • Engage • Product development
  17. 17. What’s next?• Extending social media beyond marketing department• Fully integrating monitoring with engagement• Understanding the true influence of buzz

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