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Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
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Making social work for big brands at SMWF.

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Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)

Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)

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  • 1. Making social workfor big brandsSocial media world forum
  • 2. @rossbreadmorehttp://www.flickr.com/photos/bendeck/2639210778/sizes/l/
  • 3. Who are NixonMcInnes?
  • 4. http://www.flickr.com/photos/chrisbastian/3368245976/
  • 5. http://www.flickr.com/photos/chrisbastian/3368245976/http://www.flickr.com/photos/toby_maloy/102413554/sizes/z/http://www.flickr.com/photos/simpologist/113893083/sizes/l/
  • 6. http://www.flickr.com/photos/greenflames09/100782021/sizes/z/http://www.flickr.com/photos/benjaminbeard/5455151456/sizes/l/http://www.flickr.com/photos/jdn/2201362379/sizes/o/
  • 7. http://www.flickr.com/photos/rene-germany/15574189/sizes/o/
  • 8. Big ideashttp://www.flickr.com/photos/shanalee/3583227687/sizes/l/
  • 9. Steering groups Parent Brand/ PR Legal brand advertising Digital Insight Engagement SMS Business HR teams Customer Internal Agency 2 Agency 1 service comms
  • 10. Big ideashttp://www.flickr.com/photos/35188692@N00/2392520183/sizes/l/
  • 11. Big ideashttp://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
  • 12. Big ideashttp://www.flickr.com/photos/spunter/2907888414/sizes/l/
  • 13. Big ideashttp://www.flickr.com/photos/craftygoat/2758072270/sizes/l/
  • 14. Types of online spaces Owned Bought Earned
  • 15. http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
  • 16. Big ideashttp://www.flickr.com/photos/lwr/2223026594/sizes/l/
  • 17. Why Zappo’s use Twitter• Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for• Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way• Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives• Gratitude: Twitter helps me notice and appreciate the little things in lifeTony Hsieh – CEO, Zappos.com
  • 18. Big ideasCourtesy of Jeremiah Owyang
  • 19. @rossbreadmorenixonmcinnes.co.uk

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