Making social work for big brands at SMWF.
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Making social work for big brands at SMWF.

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Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)

Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)

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  • 1. Making social workfor big brandsSocial media world forum
  • 2. @rossbreadmorehttp://www.flickr.com/photos/bendeck/2639210778/sizes/l/
  • 3. Who are NixonMcInnes?
  • 4. http://www.flickr.com/photos/chrisbastian/3368245976/
  • 5. http://www.flickr.com/photos/chrisbastian/3368245976/http://www.flickr.com/photos/toby_maloy/102413554/sizes/z/http://www.flickr.com/photos/simpologist/113893083/sizes/l/
  • 6. http://www.flickr.com/photos/greenflames09/100782021/sizes/z/http://www.flickr.com/photos/benjaminbeard/5455151456/sizes/l/http://www.flickr.com/photos/jdn/2201362379/sizes/o/
  • 7. http://www.flickr.com/photos/rene-germany/15574189/sizes/o/
  • 8. Big ideashttp://www.flickr.com/photos/shanalee/3583227687/sizes/l/
  • 9. Steering groups Parent Brand/ PR Legal brand advertising Digital Insight Engagement SMS Business HR teams Customer Internal Agency 2 Agency 1 service comms
  • 10. Big ideashttp://www.flickr.com/photos/35188692@N00/2392520183/sizes/l/
  • 11. Big ideashttp://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
  • 12. Big ideashttp://www.flickr.com/photos/spunter/2907888414/sizes/l/
  • 13. Big ideashttp://www.flickr.com/photos/craftygoat/2758072270/sizes/l/
  • 14. Types of online spaces Owned Bought Earned
  • 15. http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
  • 16. Big ideashttp://www.flickr.com/photos/lwr/2223026594/sizes/l/
  • 17. Why Zappo’s use Twitter• Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for• Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way• Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives• Gratitude: Twitter helps me notice and appreciate the little things in lifeTony Hsieh – CEO, Zappos.com
  • 18. Big ideasCourtesy of Jeremiah Owyang
  • 19. @rossbreadmorenixonmcinnes.co.uk