Making social workfor big brandsSocial media world forum
@rossbreadmorehttp://www.flickr.com/photos/bendeck/2639210778/sizes/l/
Who are NixonMcInnes?
http://www.flickr.com/photos/chrisbastian/3368245976/
http://www.flickr.com/photos/chrisbastian/3368245976/http://www.flickr.com/photos/toby_maloy/102413554/sizes/z/http://www....
http://www.flickr.com/photos/greenflames09/100782021/sizes/z/http://www.flickr.com/photos/benjaminbeard/5455151456/sizes/l...
http://www.flickr.com/photos/rene-germany/15574189/sizes/o/
Big ideashttp://www.flickr.com/photos/shanalee/3583227687/sizes/l/
Steering groups                               Parent       Brand/       PR        Legal                               bran...
Big ideashttp://www.flickr.com/photos/35188692@N00/2392520183/sizes/l/
Big ideashttp://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
Big ideashttp://www.flickr.com/photos/spunter/2907888414/sizes/l/
Big ideashttp://www.flickr.com/photos/craftygoat/2758072270/sizes/l/
Types of online spaces                  Owned         Bought           Earned
http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
Big ideashttp://www.flickr.com/photos/lwr/2223026594/sizes/l/
Why Zappo’s use Twitter• Transparency & Values: Twitter constantly reminds me  of who I want to be, and what I want Zappos...
Big ideasCourtesy of Jeremiah Owyang
@rossbreadmorenixonmcinnes.co.uk
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
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Making social work for big brands at SMWF.

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Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)

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Making social work for big brands at SMWF.

  1. 1. Making social workfor big brandsSocial media world forum
  2. 2. @rossbreadmorehttp://www.flickr.com/photos/bendeck/2639210778/sizes/l/
  3. 3. Who are NixonMcInnes?
  4. 4. http://www.flickr.com/photos/chrisbastian/3368245976/
  5. 5. http://www.flickr.com/photos/chrisbastian/3368245976/http://www.flickr.com/photos/toby_maloy/102413554/sizes/z/http://www.flickr.com/photos/simpologist/113893083/sizes/l/
  6. 6. http://www.flickr.com/photos/greenflames09/100782021/sizes/z/http://www.flickr.com/photos/benjaminbeard/5455151456/sizes/l/http://www.flickr.com/photos/jdn/2201362379/sizes/o/
  7. 7. http://www.flickr.com/photos/rene-germany/15574189/sizes/o/
  8. 8. Big ideashttp://www.flickr.com/photos/shanalee/3583227687/sizes/l/
  9. 9. Steering groups Parent Brand/ PR Legal brand advertising Digital Insight Engagement SMS Business HR teams Customer Internal Agency 2 Agency 1 service comms
  10. 10. Big ideashttp://www.flickr.com/photos/35188692@N00/2392520183/sizes/l/
  11. 11. Big ideashttp://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
  12. 12. Big ideashttp://www.flickr.com/photos/spunter/2907888414/sizes/l/
  13. 13. Big ideashttp://www.flickr.com/photos/craftygoat/2758072270/sizes/l/
  14. 14. Types of online spaces Owned Bought Earned
  15. 15. http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
  16. 16. Big ideashttp://www.flickr.com/photos/lwr/2223026594/sizes/l/
  17. 17. Why Zappo’s use Twitter• Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for• Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way• Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives• Gratitude: Twitter helps me notice and appreciate the little things in lifeTony Hsieh – CEO, Zappos.com
  18. 18. Big ideasCourtesy of Jeremiah Owyang
  19. 19. @rossbreadmorenixonmcinnes.co.uk
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