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Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
Business Communities 2.0
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Business Communities 2.0

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http://www.socialmedia-forum.com/europe/

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  • 1. 03/29/11 1 BUSINESS  COMMUNITIES  2.0 Aravinth Kumarasamy Founder Director www.sambaash.com
  • 2. 03/29/11 2 Social  Communi7es  Enhance  Personal  Lives Business  Communi7es  Enhance  Livelihoods
  • 3. 03/29/11 3 >  Topics Needs Types Segments Focus Progression Examples
  • 4. 03/29/11 4 >  Needs Create  &  Foster  an  on-­‐line  environment Extend  web  presence  of  Corporate  OrganisaHons Leverage  collecHve  wisdom Connected  to  groups  in  industry  /  domain  areas Enable  collaboraHve  economy Understand  behavioural  paLern  of  communiHes       -­‐professionals  for  the  beLerment  of  the  professionals  and  their  end-­‐customer/s -­‐for  individual  and  community  benefits -­‐Need  of  business  community  individuals  &  insHtuHons  to  maximize  revenue  potenHal  through  enhanced  consumer  service
  • 5. 03/29/11 6 >  Segments   MNC   Government   Organiza7ons     Academic   Research     Professional   Trade     Agencies   Independent  
  • 6. 03/29/11 7 >  Focus Communi7es  of  Prac7ce     connect  professionals,  businesses    and  influencers  around  a  profession. Employee  Communi7es     connect  employees  for  collaboraHon  &  enable  knowledge-­‐sharing. Partner  Communi7es   connect    partners  &  distributors  for  collaboraHon  and  constant  contact Idea7on  Communi7es:   to  solicit  product,  service  and  process  improvement  ideas  from  employees,   partners,  customers  and  influencers. Research  Communi7es   to  idenHfy  trends  and  user  behaviour  related  to  industry  or  products.
  • 7. 03/29/11 9 >  Needs  and  Roles  of  Professionals
  • 8. 03/29/11 10 >  Progression
  • 9. 03/29/11 11 >  Examples SERMO Professional  Community   DELL Customer  Community   sixdegrees.asia Industry  Community  
  • 10. 03/29/11 12 Professional  Community  :  Sermo Sermo  is  the  largest  online  community  of  physicians  in  the  USA,  where  MDs   naHonwide  discuss  drugs  and  devices,  exchange  clinical  insights  and   collaborate  on  difficult  cases.   Sermo  enables  access  to  a  physician  community  that  spans  68  specialHes.
  • 11. 03/29/11 13
  • 12. 03/29/11 16 Corporate  Community  :  DELL
  • 13. 03/29/11 17 Industry  Community  :  Sixdegrees.asia For Creative and Media Talent & Professionals • The network that provides the best access to resources, services and opportunities in Singapore and beyond For Businesses • The most informed, comprehensive access to talent & professionals in the Creative Industries across Singapore BusinessesResources Talent
  • 14. 03/29/11 18 Community  Network  :  Sixdegrees.asia AnimaHon ProducHon  &   Technical Film  &   Video MusicDesign Gaming
  • 15. 03/29/11 19
  • 16. Thank  You aravinth.kumarasamy@sambaash.com www.sambaash.com

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