ABOUT SMWSocial Media Week sets out to explore how local andregional societies, cultures, and economies arebecoming more integrated & empowered through aglobal network of communication. "This years Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to "connectivity" that I have ever attended or been a part of. Ian Schafer CEO of Deep Focus
DATA POINTSSurpassing expectations, the February 2011 conference sawexponential growth becoming the world s largest simultaneousmulti-city conference.
ABOUT SMW BEIRUTFollowing on the great success of SocialMedia Week February 2011, the next iterationof Social Media Week will again span theglobe this September 19-23, 2011.Beirut will be part of this big event, taking partsimultaneously in eleven other cities acrossfour continents, offering a great diversity inboth geographic and cultural locations.
SMW CITIES Los Angeles Vancouver Glasgow Bogotá Amsterdam São Paulo BerlinRio de Janeiro MilanBuenos Aires Moscow Beirut
ABOUT SMW BEIRUTSocial Media Week Beirut (SMW Beirut) will be organizedfor the first time in Beirut, brought to you and producedby 90:10 Group Middle East!SMW Beirut is aimed to be a unique and innovativesocial media week,Happening over 5 days,With more than 30 events in different venues in the city,Giving access to as large audience as possible,connecting people & content around diverse and richthemes, with speakers and participants from differenthorizons, bringing to all the learning experiences for abetter understanding of social media in each of industrysectors.
WHY BEIRUT?Nowadays, Social Media cannot be ignored as it representsa new and innovative way to communicate and displaymessages to a wide range of people around the world; yetyou can target your messages and communication.Social Media is part of a new world without any boundaries.Middle East has joined the online era and is now the mostattractive part of the world for investors and worldwideleaders.Beirut appears to be the best open gateway to connect theregion to the rest of the world, with its pioneers industries andits cultural radiance, Beirut will be at the heart of the SocialMedia world for one week and will connect with the othersparticipating cities.
Sectors involvedSMW Beirut will allow all the sectors in our societyto share their experiences, discuss relative topics, askquestions, exchange and engage with each othersabout the way they have /or not yet, integratedSocial Media” in their communication strategy: Banking and Finance Hospitality and Tourism Technology (Case Study: Nokia) Gaming Beauty and Fashion Real Estate Arts and Culture FMCG Advertising and Media NGO, people and Society
Advertising and Media themes Proposed*• How to educate clients about the importance of SM?• The importance of e-reputation• How to engage with customers efficiently on SM?• Social Media and Advertising solution (Facebook)• Social Media listening and monitoring, what is it?• Social Media Evolution: Google +• Traditional vs. social media marketing• Community Management: what is it?• Branded content, what is it? Its importance?*Kindly note that SMW Beirut is flexible in terms of themes/topics tobe presented, we are always welcoming our guest speakers,sponsors and partners to share with us their preferences on thechoice of the topics to be discussed
CASE STUDY Headline sponsor of Social Media Week Powered #NokiaConnects campaign Powered Random Acts of Kindness phone give-away Sponsored #NokiaConnects Shorts Keynote Presentation in New York Mashup of twitter, nokia OVI maps & foursquare 35 Nokia employees spoke at events around the world 16% of conversation included mentions of Nokia 200 Nokia employees engaged 24 24 Nokia N8 phones given away via Random 1200 97% Acts of Kindness positive sentiment from Tweets shared during the week people on Twitter 1.8 million Twitter followers reached
"Social Media Week is more than an event, its amovement. Such an innovative event that taps into thehuman networks of people across the world andencourages sharing and best practice will move usforward faster and more effectively than traditionalevent silos. Nokia is proud to be powering such aninnovative movement through our #NokiaConnectssolutions and helping people join the conversations andparticipate from every walk of life" Craig Hepburn Global Director, Social Media, Nokia
Hosting Social Media Week s Business, Media &Communications Hub at JWT was a great thing forus to do. All told we saw about 3,000 people comethrough our doors. Together we took part in animportant conversation about the nature ofconnectedness, in ways both human andtechnological. David Eastman CEO North America, JWT
"Social Media Week in NYC is at the forefront of myfavorite social media events around the world. Thequality of the content, the speakers, and theattendees is first class and Im already thinkingabout how I can participate in other SMW eventsaround the world! Freddie Laker Director of Digital Strategy – Asia SapientNitro
Social Media Week is changing thedefinition of what a greatconference is. Of all of the events Ihave a chance to speak at andparticipate in, this is by far myfavorite. John Winsor CEO of Victors & Spoils
Social Media Week is a real-world manifestation ofsome of the best that new technology has to offer -ideas, strategies and insights shared by the peoplewho are shaping the future. Not only did I leavewith a deeper understanding of how the world iswired today, I left with something even morevaluable: friends and allies. Ellen McGirt Senior Writer, Fast Company magazine
Local City Sponsorship • City Headline Sponsor Package • Content Hub Host Package • Content Hub Sponsor Package • Event/Session Sponsor Package • Live Streaming Package
CITY HEADLINE SPONSORSocial Media Week Beirut powered by 90:10 ME 1. Brand Positioning, including SMW Beirut naming rights, placement across website on sidebar and sponsors & partners page, and across local printed signage (Banners, poster boards, AV graphics etc) 2. Content integration, including curation and production of [SPECIFY NO.] dedicated event(s), speaking opportunities for brand representatives, Q&A interview & partner profile on Beirut blog 3. Product Integration, including virtual or physical integration of products, applications or services; facilitation of product giveaways & competitions; or custom development of web and/or mobile apps 4. Promotion & Marketing, including mention in press releases, in blog posts, email marketing, newsletters, mentions at select events, during opening and closing events and at the official press conference [IF RELEVANT].
HUB SPONSOR Sponsor a Content Hub targeting a specific theme or topic Deliverables: - Become the lead sponsor of either the People & Society, Business, Media & Communications, Entertainment & Gaming, Science & Technology or Art & Culture Content Hub - Brand positioning in participating city and at Content Hub, in press and marketing materials and across Hub and city specific signage - Curation of a up to five Hub eventsSocial Media Week s Business, Media & Communications (panels or speaker sessions)Hub, hosted at JWT s office in New York - Space at Hub to integrate and/or showcase products/services
EVENT SPONSOR Sponsorship of a one-off event and/or session Deliverables: - Brand inclusion on local city website on sidebar and Sponsors page, on local signage and premium placement within event partners page on schedule - Featured promotion of event including dedicated blog posts, sharing on Facebook & Twitter and inclusion in email marketing Additional support including event curation, venue space andFreddy Laker, speaking at Sapient Nitro sponsored event, live streaming production can beHosted by Hearst Corporation at the Art & Culture Hub provided at a higher sponsorship rate.
HUB HOST Become a Content Hub and host events on a specific theme or topic Deliverables/Requirements: - Host daily events as either the People & Society, Business, Media & Communications, Entertainment & Gaming, Science & Technology or Art & Culture Content Hubs - Provide event space, logistics, AV, staffing for up to 20 events/session during the week - Curate a minimum of five events/ sessions during the week - Key brand positioning inSocial Media Week s Entertainment & Gaming Hub, participating city as Content Hub, inhosted at The Red Bull Space press and marketing materials and across Hub and city specific signageCOST: IN-KIND
LIVE STREAMINGConnecting the live video experience in each city Deliverables: - Naming rights to streaming content - Brand placement on city channel with header banner - Pre-roll brand placement - Post-roll messaging - Distribution through exclusive partnership with Facebook and global media partners
CONTACTFor any inquiries, please contact:Monica Karam firstname.lastname@example.orgSocial Media WeekWeb: http://socialmediaweek.org/beirutTwitter: @SMWBEIRUTEmail: email@example.com