E-COMMERCE :CHALLENGING THELEBANESEECONOMY                          Karine Jazra          http://twitter.com/jazrette     ...
Whatis
isastrategy
isatechnology
isa system
isa seperatebusiness
isa salesapproach
Online sales are expected toovertaketraditionnalsales inlessthan10years
E-commerce isgrowingat 5 timestraditionnalretail
E-commerceisslowlygainingground in theMiddle East
Group buying sites
Flash sales platforms
Private shopping sites
Straightforward shoppingsites
Zoom On…
Online purchasing habits
Men v/s Women
Is this slow growth due to aresistancefrom themarketorfrom businesses?
What are the main barriers ?THE HIGHCOST OF INTERNET AND THETELECOMMUNICATIONSINFRASTRUCTURETHE UNAVAILABILITY OF FAST INT...
e-commerce is good for yourbusiness…
Whoisinvolved?
Enlargement of marketreach
Reduction in costs
The business willremainopen 24-7-365
The ability to collect andkeeptrack of customer data
Opportunity for morecandid feedback
More time to respond tocustomer feedback
… but e-commerce can haveseveral drawbacks
Shipping Takes Time
Shipping Costs More
Doubts and Fears
Privacy, security, payment,identity, contract
Inability to feel the product
Lebaneseconsumers arereticent
Theylike to beassisted andguided in theirpurchases!
Shopping = SocialExperience
Are wegoingtowardsSocial Commerce?
Key trends in e-commerceSOCIAL NETWORKS DRIVINGCONSUMPTIONEVERYONE CAN BECOME A SELLER THANKS TO EASY-TO-USE BLOGPLATEFORM...
Facebook Commerce
Withbenefits for retailersand customers
And a possible extension« in real life »
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E commerce Challenging the lebanese economy

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E-commerce :
Challenging the Lebanese economy presentation prepared by Karine Jazra during Social Media Week Beirut

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E commerce Challenging the lebanese economy

  1. 1. E-COMMERCE :CHALLENGING THELEBANESEECONOMY Karine Jazra http://twitter.com/jazrette http://linkedin.com/karinejazra
  2. 2. Whatis
  3. 3. isastrategy
  4. 4. isatechnology
  5. 5. isa system
  6. 6. isa seperatebusiness
  7. 7. isa salesapproach
  8. 8. Online sales are expected toovertaketraditionnalsales inlessthan10years
  9. 9. E-commerce isgrowingat 5 timestraditionnalretail
  10. 10. E-commerceisslowlygainingground in theMiddle East
  11. 11. Group buying sites
  12. 12. Flash sales platforms
  13. 13. Private shopping sites
  14. 14. Straightforward shoppingsites
  15. 15. Zoom On…
  16. 16. Online purchasing habits
  17. 17. Men v/s Women
  18. 18. Is this slow growth due to aresistancefrom themarketorfrom businesses?
  19. 19. What are the main barriers ?THE HIGHCOST OF INTERNET AND THETELECOMMUNICATIONSINFRASTRUCTURETHE UNAVAILABILITY OF FAST INTERNETCONNECTIONSTHE LACK OF CONFIDENCE OF THECONSUMER IN ONLINE TRANSACTIONSTHE LACK OF AREGULATORYFRAMEWORKTHE HIGHCOST OF SHIPPING PACKAGES
  20. 20. e-commerce is good for yourbusiness…
  21. 21. Whoisinvolved?
  22. 22. Enlargement of marketreach
  23. 23. Reduction in costs
  24. 24. The business willremainopen 24-7-365
  25. 25. The ability to collect andkeeptrack of customer data
  26. 26. Opportunity for morecandid feedback
  27. 27. More time to respond tocustomer feedback
  28. 28. … but e-commerce can haveseveral drawbacks
  29. 29. Shipping Takes Time
  30. 30. Shipping Costs More
  31. 31. Doubts and Fears
  32. 32. Privacy, security, payment,identity, contract
  33. 33. Inability to feel the product
  34. 34. Lebaneseconsumers arereticent
  35. 35. Theylike to beassisted andguided in theirpurchases!
  36. 36. Shopping = SocialExperience
  37. 37. Are wegoingtowardsSocial Commerce?
  38. 38. Key trends in e-commerceSOCIAL NETWORKS DRIVINGCONSUMPTIONEVERYONE CAN BECOME A SELLER THANKS TO EASY-TO-USE BLOGPLATEFORMSEVOLVEMENT OF DAILY DEALS / LOCAL E-COMMERCE SECTORMOBILE COMMERCE CATCHING UP TO TRADITIONALECOMMERCEEMERGING NEW BUSINESS MODELS : PUSH SHOPPING AND PENNY AUCTIONSEXPANSION OF VIRTUEL GOODS AND CURRENCIESCOUPONS AND DISCOUNTS ARE BECOMING THE BEST WAY TOCONVERTVISITORSINTOBUYERS
  39. 39. Facebook Commerce
  40. 40. Withbenefits for retailersand customers
  41. 41. And a possible extension« in real life »

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