Antoine Online smw presentation

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Antoine Online Presentation during Social Media Week Beirut

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Antoine Online smw presentation

  1. 1. Antoine OnlineThe Lebanese Amazon.comthat embraced engagementstrategySocial Media Week Beirut23.09.2011 1  
  2. 2. Today:Antoine Online, the e-commerce website of AntoineBookstores, is the localAmazon.com alternative. 2  
  3. 3. AntoineOnline.com 3  
  4. 4. Context1. Who we are?2. Positioning3. Social Media in regards with Marketing Strategy4. Our goal 4  
  5. 5. 1. Who we are?Books from around theglobe at a fair price withfree shipping locally.Number of references: 1.5 MLanguages: 6But also: CDs and DVDs 5  
  6. 6. 2. PositioningAntoine Online: the onestop shop for culture fromaround the world. 6  
  7. 7. 3. Social Media in regards with Marketing StrategyAntoine Online: the onlinelibrary that is close to you. 7  
  8. 8. 4. Our goalMaking the book buyingaction an extension ofyour online activitythrough an ecosystem. 8  
  9. 9. Examples ofour collaborations1. Maya Zankoul2. Walid Nahas3. Zeina Daccache4. Metropolis 9  
  10. 10. 1. Maya ZankoulBuying the book could be an extension ofthe relationship between the bloggerand his readers. 10  
  11. 11. 2. Walid NahasAntoine Online is the commercial extension ofthe artist Walid Nahas to reach its audienceworldwide. 11  
  12. 12. 3. Zeina DaccacheSelling all the sub-products of a culturalproject: the CD, DVD and Documentary of“12 Angry Lebanese”. 12  
  13. 13. 4. MetropolisBuying books in relation to a movie or atheme in display at the cinema theatre. 13  
  14. 14. The vision:Buy without bother 14  
  15. 15. Context1. The request2. The insight3. The response 15  
  16. 16. 1. The requestGive the right book to theright reader at the righttime. 16  
  17. 17. 2. The insightPeople are more eager tobuy based on arecommendation.Create a content around abook that is not availableelsewhere. 17  
  18. 18. 3. The responseCrowd sourcing, findingthe content experts. 18  
  19. 19. The challenge:Engaging online booksellers 19  
  20. 20. Context1. Who?2. How?3. Why? 20  
  21. 21. 1. Who?Anyone who talks aboutbooks online: Bloggers,Authors, Online BookClubs… 21  
  22. 22. 2. How?Become an AntoineOnline affiliate.Add a link or widget toyour website. 22  
  23. 23. 3. Why?Who is the best person for selling a veryspecific book?A specialized bookseller in his shop.A friend who already read the book.Someone who knows and loves a specificsubject and has read and analyzed allthe relevant books. 23  
  24. 24. ConclusionThe bookseller is nolonger in a bookstore, he’snext to you through socialmedia. 24  
  25. 25. Join Us antoineonline.com facebook.com/AntoineOnline twitter.com/Antoine_Online 25  

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