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Indonesia Digital & Social Media Case Study

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Digital and Social Media Case Study from Indonesia. Featured Case Study from Acer Indonesia (Acer Durable Love Campaign) & Unilever - Cornetto (Cornetto Summer Fest) …

Digital and Social Media Case Study from Indonesia. Featured Case Study from Acer Indonesia (Acer Durable Love Campaign) & Unilever - Cornetto (Cornetto Summer Fest)

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  • 1. Indonesia Digital & Social Media Case Study #AkberSMSCImage by A Bird Flies By #SocmedFest
  • 2. What is #SMSC ? A group of people who live, learn, laugh, play and fly in Indonesia digital & social media industry. “We embrace the positive impact of social media” Est. since October 8th 2010 +690 membersfacebook.com/groups/social.media.strategist
  • 3. Let’s roll to the topic! Image by Nichole Lillian Ryan
  • 4. Latest Updates
  • 5. enough with the data, let’s talk about The findings of Indonesia Digital Scene in Q3 2011 - Q3 2012 (in very brief assumption)
  • 6. 1 Brand is trying to do a digital campaign in many approaches Digital Experience Social by Design Conversion Campaign Digital Driven Digital PR Social Commerce Community Movement Content Marketing
  • 7. 2 Brands try to rebuild the real two-way communication, especially for customer service in serious way!Image by Marina di Lecco
  • 8. 3Every single set of Haven’t still yet to be explored, in depth. on each audience touchpoint Image by Jess3
  • 9. But, some brands alreadyaware that measurement is a must!
  • 10. Why don’t we start tohear the digital story from them
  • 11. Acer Indonesia Case StudyType: Digital Driven Campaign (Integrated) Image by Sourabh Jain
  • 12. Unilever - Cornetto Case Study Type: Social by Design Campaign (Integrated) Image by Sourabh Jain
  • 13. Our Case StudyJune 9, 2012 - july 14, 2012 (36 days)
  • 14. Current situationStrengthen the positioning for Cornetto as cool fun brand in target audiences minds
  • 15. ObjectiveRevive the glory of CornettoThe 1st Summer Ice Cream Festivalwith digital driven activation
  • 16. challenge How to make this event relevantto the teens How to share the excitement ofthe event through social media
  • 17. SolutionDeveloping digital strategy tocreate hype about CornettoSummer Ice Cream Festival“Festival yang Kamu Banget”
  • 18. Our marketing journey Insight Process Outcome
  • 19. Festival yang Kamu Banget!@SiCornettoBoy Video Viral by Influencer Integrated Digital Competition #CornettoBattleOfTheBand #CornettoShoutIdea
  • 20. @SiCornettoBoy #CornettoSummerFestSuper casual friend, “jail”, funny, a jokerCollaborate with stand-up comedian to optimizethe editorial plan 65.450 New Fans 17.676 Fans (4%) “Talking About This” 2.044 New Followers 13.595 Tweets using #CornettoSummerFest 48.557.781 Total Impressions 7.554.796 Total Reach
  • 21. Video Viral by Influencer75.487 Views in a month+ High Engagement
  • 22. Integrated Digital Competition #CornettoBattleOfTheBand #CornettoShoutIdea3.158 Ideas submitted (2 weeks only)7.797 Votes collected for the bands
  • 23. outcomeThe Cornetto Summer Fest prompted a great conversation, Cornetto created an image “The brand which created a spectacular event!” among teens eyes
  • 24. We’ve created the hype and online conversation among Indonesian youngster about CornettoHere’s 12 amusing facts about Summer ice cream festival!
  • 25. To accelerate the development of digital &social media knowledge in Indonesia We Invite brands & agencies to submit their case study at: bit.ly/submitcasestudy