SM Radar - Nokia Egypt


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SM Radar - Nokia Egypt

  1. 1. Social Media Radar Sample Report for: From 1/10/2011 to 30/10/2011 Confidential Document - © Copyright 2011 All Rights Reserved. Social Media Radar – E-mail: info@ This document is protected under the copyright laws as an unpublished work. This document contains information that is proprietary and confidential to Social Media Radar, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Social Media Radar . Any use or disclosure in whole or in part of this information without the express written permission of Social Media Radar is prohibited. © 2011 Social Media Radar. All rights reserved.1
  2. 2. Introduction• This report is covering the period starting from 1/10/2011 to 30/10/2011• Studying Nokia’s the countries official channels• Focusing on the following models for Nokia Brand: • Nokia N8 • Nokia E5 • Nokia E72• Comparing to Blackberry with focus on the following models : • Blackberry bold • Blackberry curve • Blackberry torch• The analysis are covering MENA Countries 2
  3. 3. Owned Channels Dashboard Official Fan Nokia Nokia Nokia Nokia Nokia pages Egypt Lebanon Kuwait Jordan Oman Total No. of 508,359 28,351 146 55,569 32 Fans Official Pages Nokia Egypt Nokia Lebanon Total Followers 793 254 Total Tweets 313 154 Official Channel Nokia Egypt Nokia KSA Total Upload Views 56,781 117,797 Total Channel Views 2,768 196,273 No. of Subscribers 205 351 3
  4. 4. Owned Channels DashboardNokia Egypt Facebook fan 1000000 100000 10000 No. Subscribes 1000 Twitter Followers 100 10 1 Nokia Egypt Total Channel Views Total tweets Total Uploads Views 4
  5. 5. Share of Market Total number of mentions = 2021 15% 294 Mentions Nokia 85% BlackBerry 1727 MentionsDemographics [ Sample ]Gender Age 83 % 25 to 34 18 to 24 Under 18 17 % 0 5 10 15 20 25 305
  6. 6. Models Analysis 6
  7. 7. Share of Voice Nokia E72 2% Nokia N8 11% Blackberry Torch Nokia E5 24% 1% Blackberry Curve 19% Blackberry Bold 43% * In this chart we compare Black Berry series like Curve , Bold and Torch to specific Nokia products 2% 14% 23% 4% Micromedia Micromedia Social Networks Social Networks 82% 65% Websites & Blogs Websites & Blogs Videos & Images 10% Videos & Images 7
  8. 8. Topics Trend 25 20 15 10 5 0 1 7 13 19 25 29 Oct Oct Oct Oct Oct Oct 11 11 11 11 11 11* Peak has been reached on the 24th of October with 22 mentions – Mainly due to the spread of the tweet that states “Camerashowdown: iPhone 4S vs. iPhone 4, Galaxy S II, Nokia N8 and Amaze 4G (video)””.800600400200 0 1 7 13 19 25 29 Oct Oct Oct Oct Oct Oct 11 11 11 11 11 11 * Peak has been reached on the 10th of October with 696 mentions – All were concerning the Blackberry Outage issue in the Middle east. 8
  9. 9. Cloud Maps 9
  10. 10. Geographical Analysis Top Countries Top CountriesSaudi Arabia 299 Saudi Arabia 73 Kuwait 297 Egypt 53 Egypt 295 265 Lebanon 21 Jordan Qatar 121 17 Qatar Bahrain 121 Kuwait 17 Lebanon 78 10
  11. 11. Sentiment Analysis 78% Neutral feedback Neutral Negative• People are requesting a Multi-User twitter Positive application for Nokia E5• Customers are asking about windows live messenger application when it will be released for Nokia E5 and some of them asking if there Skype 18% for Nokia E5 4% Positive feedback Negative feedback • “Camera showdown: iPhone 4S vs. iPhone 4, Galaxy • Customers have faced problems S II, Nokia N8 and Amaze 4G ‘ the most retweeted activating the GPS system of Nokia E72 tweet its retweeted more than 100 times • Some people can hardly delete a save • Positive feedback for Nokia N8 WLAN connection on E5 11
  12. 12. Social Networks Verbatim 12
  13. 13. Nokia N8Product Analysis 13
  14. 14. Product Analysis: Nokia N8Sentiment Analysis Verbatim Neutral 38% 46% Negative Positive 16%Top Countries 3% 2% 2% Sauidi Arabia 5% 5% Egypt 6% Lebanon Kuwait 45% Qatar 8% Jordan Morocco Tunisia 24% Bahrain Oman 14
  15. 15. Social Glossary • Channel views The amount of people who have clicked on your user profile name (also known as your "channel"). each time someone sees your personal page or channel, your "channel views" gets a +1 your channel is where your uploaded videos and personal info is publicly viewable. • Comment: A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social web. • Fan: A person who has a strong interest in or admiration for a particular sport, art or entertainment form, famous person or, a brand. • Foursquare: Foursquare is a social network in which friends share their locations and connect with others in close physical proximity to each other. The service uses a system of digital badges to reward players who “checkin” to different types of locations. • Hashtag : A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference. 15
  16. 16. • Like: A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the "Like" button as a quick way to show approval and share the message.• Links: Links are the highlighted text or images that, when clicked, jump you from one web page or item of content to another. Bloggers use links a lot when writing, to reference their own or other content. Linking is another aspect of sharing, by which you offer content that may be linked, and acknowledge the value of others peoples contributions by linking to them. It is part of being open and generous.• Microblog Microblog is a Social Networks for broadcasting medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links" ex: Twitter, Tumblr , MySay , Jaiku, Hictu , Emotionr• Networks: Networks are structures defined by nodes and the connections between them. In social networks the nodes are people, and the connections are the relationships that they have. Networking is the process by which you develop and strengthen those relationships. 16
  17. 17. • Online Video Channel: ex: Yahoo Video , Youtube , Daily Motion , Metacafe , Ning , Atom , WebCastr• Profiles: Profiles are the information that you provide about yourself when signing up for a social networking site. As well as a picture and basic information, this may include your personal and business interests, a "blurb" about yourself, and tags to help people search for like- minded people.• Real-Time Search: Real-time search is the method of indexing content being published online into search engine results with virtually no delay.• Retweet: To repost another users message on the social networking website Twitter• Sentiment: Sentiment is normally referred to as the attitude of user comments related to a brand online. Some social media monitoring tools measure sentiment.• Sharing: Sharing is offering other people the use of your text, images, video, bookmarks or other content by adding tags, and applying copyright licenses that encourage use of content. 17
  18. 18. Thank You 18