Snyder Market Research Capabilities Aug 2010

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SMR Capabilities August 2010

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Snyder Market Research Capabilities Aug 2010

  1. 1. WWW.SNYDERMARKETRESEARCH.COM 917-359-1293 [email_address] Capabilities Presentation- August 2010
  2. 2. About SMR <ul><li>Snyder Market Research is a full service healthcare marketing research firm. Our medical experts and strategic planners share their insight with a variety of clients in the healthcare industry.  We conduct qualitative and quantitative studies that help our clients make difficult decisions about healthcare marketing. </li></ul>
  3. 3. Capabilities (if you don’t see it ask) <ul><li>US physician and patient recruiting </li></ul><ul><li>Global physician and patient recruiting </li></ul><ul><li>KOL recruiting </li></ul><ul><li>Rapid payment of incentives </li></ul><ul><li>Moderating interviews </li></ul><ul><li>Positioning and Concept testing </li></ul><ul><li>Transcripts </li></ul><ul><li>MP3/WAV recordings </li></ul><ul><li>Toll free dial in numbers provided </li></ul><ul><li>Ethnography </li></ul><ul><li>Focus groups </li></ul><ul><li>online bulletin boards </li></ul><ul><li>In-depth Interviews (IDIs) </li></ul><ul><li>In-office product evaluation </li></ul><ul><li>Online survey programming </li></ul><ul><li>Strategic planning </li></ul><ul><li>Discussion guide development </li></ul><ul><li>Screener development </li></ul><ul><li>Analysis and presentation of data </li></ul>Snyder Market Research can manage all aspects of your qualitative or quantitative study. Our services include:
  4. 4. Our Customers Pharmaceutical Advertising Agencies Pharmaceutical Companies Pharmaceutical Consulting Firms Venture Capitalists
  5. 5. Medical Specialties in our Database Our extensive database of hand picked, insightful, physicians from across the nation and abroad, allows us to rapidly recruit respondents in most specialties Neurology Neurological Surgery Nephrology Internal Medicine Infectious Disease Hospitalist Hematology Geriatrics General Practice Gastroenterology Family Medicine Endocrinology, Diabetes, & Metabolism Emergency Medicine Dermatology Critical Care Cardiology Anesthesiology Allergy & Immunology Radiology Nephrology Other Urology Surgery Rheumatology Psychiatry Preventative Medicine Plastic Surgery Physical Medicine & Rehabilitation Pediatrics Otolaryngology Orthopedics Ophthalmology Oncology Obstetrics & Gynecology
  6. 6. Company Strengths <ul><li>Advertising agency experience </li></ul><ul><li>Strategic support </li></ul><ul><li>Rapid recruiting </li></ul><ul><li>Accurate screening </li></ul><ul><li>Prompt payment of respondents </li></ul><ul><li>Extensive database of HCPs, high level KOLs, and patients </li></ul><ul><li>Competitive pricing </li></ul>
  7. 7. Category Experience <ul><li>Anesthesiology </li></ul><ul><li>Cardiovascular disease </li></ul><ul><li>Dermatology </li></ul><ul><li>Endocrinology </li></ul><ul><li>Gastrointestinal /digestive disease </li></ul><ul><li>GP/FP/ PCP </li></ul><ul><li>Immunology </li></ul><ul><li>Infectious disease </li></ul><ul><li>Neurology </li></ul><ul><li>OBGYN </li></ul><ul><li>Oncology </li></ul><ul><li>Ophthalmology </li></ul><ul><li>Pediatrics </li></ul><ul><li>Pharmacy </li></ul><ul><li>Podiatry </li></ul><ul><li>Pulmonology </li></ul><ul><li>Rheumatology </li></ul><ul><li>Autoimmune diseases </li></ul><ul><li>CNS </li></ul><ul><li>Inflammatory disease </li></ul><ul><li>Orthopedics </li></ul><ul><li>Pain management </li></ul><ul><li>Reproductive endocrinology </li></ul><ul><li>Vaccines  </li></ul>
  8. 8. Completed Projects (6/1/09-8/23/10) Client Description Therapeutic Area Audience Type of  Research 1-on-1 In depth interviews Retina Specialists- US Global Retina Specialists (UK. GERM, FRANCE) Wet Age Related Macular Degeneration Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Online survey Dermatologists, Primary Care, Pediatricians Acne Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Oncologists/ oncology nurses Oncology Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Immunologists Primary Immunodeficiency Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Primary Care, Rheumatologists, Pain Specialists, Neurologists, Psychiatrists, Sleep Specialists Fibromyalgia Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Pediatric Pulmonologists/ Gastroenterologists P.E.R.T Therapy Large Multinational Pharmaceutical Advertising Agency Focus groups aimed at improving the user experience of major diabetes website Diabetic Patients Diabetes Large Multinational Pharmaceutical Advertising Agency
  9. 9. Completed Projects (6/1/09-8/23/10) Client Description Therapeutic Area Audience Type of  Research 1-on-1 In depth interviews Medical Oncologists/ Hematologists Oncology Corporate Images Small Pharmaceutical Advertising Agency 1-on-1 In depth interviews KOL Oncologists Renal Cell Carcinoma Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews UK/ France Germany Pediatricians Influenza Vaccines Large multinational pharmaceutical advertising agency 1-on-1 In depth interviews Podiatrists Onychomycosis Large Multinational Pharmaceutical Advertising Agency In-office visits, 1-on-1 in-depth interviews Dermatologist Melanoma Small Pharma Consulting Company 1-on-1 In depth interviews Neurologists Parkinson’s Disease Large Multinational Pharmaceutical Advertising Agency Focus Groups Clinical Cardiologists/ Interventional Cardiologists Anti-platelet Therapy Large Multinational Pharmaceutical Advertising Agency
  10. 10. Completed Projects (6/1/09-8/23/10) Client Description Therapeutic Area Audience Type of  Research 1-on-1 In depth interviews Online concept testing and TDI GPs, Pharmacists Costa Rica, Dubai OTC Pain Relief Pharmaceutical Company 1-on-1 In depth interviews OBGYN Contraceptives Small Pharmaceutical Consulting Company 1-on-1 In depth interviews CRC Patients Colorectal Cancer Large Multinational Pharmaceutical Advertising Agency SMR recruited and moderated focus groups aimed at improving the user experience of major diabetes website Diabetic Patients Diabetes Large multinational pharmaceutical advertising agency 1-on-1 In depth interviews Anesthesiologists General Anesthesia Large multinational pharmaceutical advertising agency 1-on-1 In depth interviews Neurologists Pseudo bulbar Affect (PBA) Small Pharmaceutical Consulting Company Focus Groups Epilepsy patients / Caregivers Epilepsy Large multinational pharmaceutical advertising agency
  11. 11. Completed Projects (6/1/09-8/23/10) Client Description Therapeutic Area Audience Type of  Research Focus Groups- Lexicon Testing Psychiatrists Anti-psychotic Therapy Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews US + UK Endocrinologist/ Cardiologist/ Nephrologists / Primary Care DPP-4 Inhibitors / Type II Diabetes Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Hem Onc/ Med Onc/ Onc Practice Manager/Onc Nurse Multiple Myeloma / MDS Large Multinational Pharmaceutical Advertising Agency In-person, on-camera interviews Lipodystrophy patients Lipodystrophy / HIV Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Ophthalmologists / Pediatricians Bacterial Conjunctivitis Large Multinational Pharmaceutical Advertising Agency 1-on-1 In depth interviews Orthopedic Surgeons UK/ France / Germany Articular Cartilage Repair Small pharma consulting firm / Venture Capital Firm 1-on-1 In depth interviews Pediatric Pulmonologists Cystic fibrosis / Inhaled Colistin Small Pharmaceutical Consulting Firm
  12. 12. Completed Projects (6/1/09-8/23/10) Client Description Therapeutic Area Audience Type of  Research 1-on-1 In depth interviews Dermatologists/ Plastic Surgeons Anti Scarring Agent Small pharma consulting firm 1-on-1 In depth interviews Psoriasis Patients Psoriasis Large multinational pharmaceutical advertising agency 1-on-1 In depth interviews US- Endo, PCP, Cardiologists, Pharmacists Smoking Cessation small pharma ad agency Online Survey 1-on1 telephone interviews US + UK ENDO/ GP Type II Diabetes patients Type II Diabetes Large multinational pharmaceutical advertising agency 1-on-1 In depth interviews Gastroenterologists, PCP, Endocrinologists Obesity Large multinational pharmaceutical advertising agency 1-on-1 In depth interviews MS patients, caregivers, MS Nurses Multiple Sclerosis Small pharma consulting firm 1-on-1 In depth interviews General surgeons, ER, OBGYN,Orthopedic Surg, Oral Surg Post Surgical Pain Relief Large Multinational Pharmaceutical Advertising Agency
  13. 13. Eric J. Snyder <ul><li>Prior to launching SMR, Eric spent 5 years at Euro RSCG Life, a healthcare communications company in New York.  As a member of the Business Development team, he managed and coordinated the pitch process for new business presentations. Eric also managed many US and ex-US  market research projects and he was the point person for all physician and KOL recruiting and interviewing.  </li></ul><ul><li>In June of 2009 he launched Snyder Market Research, a market research company specializing in the recruitment and screening of physicians for qualitative healthcare market research studies. Since then the business has expanded its offerings to include many other strategic and logistical services. </li></ul><ul><li>Eric graduated in 2004 from Brown University where he concentrated in American Civilization.  </li></ul>Eric J. Snyder Founder, President

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