Michael Buck TED style - Best practice Dell

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In our TED-style best practices, leading digital strategists from companies such as
DELL, Vodafone, the UK Army and HRS will provide you with insightful first-hand
information about where companies stand today and their current social media
strategies.

Published in: Business, Travel
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Michael Buck TED style - Best practice Dell

  1. 1. SMiCS Amsterdam July 201210 Mins@mikegbuck ©WhataboutSocial
  2. 2. We are allstill Pioneers - Business Models are changing! ©WhataboutSocial
  3. 3. Dell ©WhataboutSocial
  4. 4. What is Social all about? ©WhataboutSocial
  5. 5. Motivation? There are two levers to set man in motion, fear and self-interest. (Napoleon Bonaparte 1799) ©WhataboutSocial
  6. 6. Not an option! There are two levers to set man in motion, fear and self-interest. (Napoleon Bonaparte 1799) ©WhataboutSocial
  7. 7. Walking the Talk ©WhataboutSocial
  8. 8. Impressive Brand? ©WhataboutSocial
  9. 9. Consumers will be watching you? ©WhataboutSocial
  10. 10. Pandoras Box? Yes! ©WhataboutSocial
  11. 11. Who is talking about you? ©WhataboutSocial
  12. 12. You are already PART of it … If you like it or not! ©WhataboutSocial
  13. 13. Social Media Listening und Command Center ©WhataboutSocial
  14. 14. Do you really know what`s working? ©WhataboutSocial
  15. 15. Building theEcosystem ©WhataboutSocial
  16. 16. Fish wherethe fish are… ©WhataboutSocial
  17. 17. Content and dialogs are Queen, Listening is King ©WhataboutSocial
  18. 18. Involve and train youremployees – Building effective structures ©WhataboutSocial
  19. 19. Wie gehe ich es an? Thank You ©WhataboutSocial
  20. 20. Michael Buck WhataboutSocialProfil Expert for Global Businesses, eCommerce, Online Marketing and Social Media Previous Head of Global Online Marketing @ DELL Inc. Responsible for Dell`s Global eBusiness Marketing & Social Media-Strategy since 2008 Stands for state of the art Best-Practises and the successful migration of multinational Businesses within the Social Media era Offers- Strategic Business Consulting and Online Business councelling for improved eBusiness growth Values: Quality relationsships, Competency and Honesty Favorite Quotes: - „Price is what you pay. Value is what you get“ (Warren Buffet) - „Markets come and go. Good Businesses don`t.“ (Fred Wilson)

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