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Prof. Dr. Ralf Kreutzer - Marketing as a Service

by on Jul 11, 2012

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The expectations of customers are constantly increasing. How can a company findout which expectations from which target group it has to fulfill? The name of thegame: value-oriented customer ...

The expectations of customers are constantly increasing. How can a company findout which expectations from which target group it has to fulfill? The name of thegame: value-oriented customer management. The key resource for calculating thecustomer value is the customer him- or herself. The acquisition of these data is akey challenge for companies. And the necessary precondition to get access to it isto understand marketing more as a service – and not as a concept to “manipulate“the customers. A new philosophy of marketing is required.

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Prof. Dr. Ralf Kreutzer - Marketing as a Service Prof. Dr. Ralf Kreutzer - Marketing as a Service Presentation Transcript