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Martha Rogers - Standing Up and Standing Out

by on Jul 11, 2012

  • 889 views

What does social networking really mean for your company and your brand? If themessages your customers hear about you come mostly from you, then advertisingrules. But now that customers communicate ...

What does social networking really mean for your company and your brand? If themessages your customers hear about you come mostly from you, then advertisingrules. But now that customers communicate with each other, more and more, it'sthe customer experience that counts. As transparency has become inevitable andcomplete, and all our customers can know essentially everything about all productofferings and pricing, how do we compete?

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Martha Rogers - Standing Up and Standing Out Martha Rogers - Standing Up and Standing Out Presentation Transcript