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Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
Dennis Wedderkop TED Style. Best Practice Vodafone
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Dennis Wedderkop TED Style. Best Practice Vodafone

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In our TED-style best practices, leading digital strategists from companies such as …

In our TED-style best practices, leading digital strategists from companies such as
DELL, Vodafone, the UK Army and HRS will provide you with insightful first-hand
information about where companies stand today and their current social media
strategies.

Published in: Business, Technology
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  • 1. How Vodafone integratesSocial CRM datato gain Social Insightsfor Cross and Up-Selling
  • 2. We need to know our customers – again and better
  • 3. Data is the new oil
  • 4. How did we do it?
  • 5. Our Solution: Social CRM
  • 6. 5 of top ten pages are ProSieben TV shows
  • 7. Mobile network affinity
  • 8. Facebook fans vs. Average Customers Over 200% higher average revenue per user 200% higher voice usage 177% higher data usage Social media users are twice as often contract customers The average customer lifetime is more than 50% higher13
  • 9. Our Learnings
  • 10. Much deeper customer insights1 that enrich imperfect crm data Better targetting opportunities,2 lower wasted coverage Qualitative and quantitative evidence:3 Facebook fans are highly valueable
  • 11. Reach will still increaseLocation based and mobile data More preferences due to verb driven communication

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