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Nine Questions to Strategic Online Presence
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Nine Questions to Strategic Online Presence

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This is a very simple presentation designed to help produce more strategic, better thought-out online presences.

This is a very simple presentation designed to help produce more strategic, better thought-out online presences.

Published in Technology , Business , Spiritual
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    No notes for slide
  • HOOK for each audience you may need a different hook.
  • ACTION
  • PROMISES, is it enough?
  • Do you have the RESOURCES to provide what you say you will? human time money
  • WHAT ARE YOUR INDICATORS?
  • one channel, one audience, one month?

Transcript

  • 1. Nine Questions to a Strategic Online Presence
  • 2.
    • Consistent visual identity
    • Usable, well-organized website
    • Clear goals and well-understood audiences
    • A content strategy that includes all channels
    • Resources for community management
    • Measurable monitoring and evaluation plan
    Elements of Strategic Online Presence
  • 3. What are you aim ing to do with your blog?
  • 4. What does success look like—online & offline?
  • 5. Who do you need to engage to achieve this success?
  • 6. How will you get their attention ?
  • 7. What can they do for you? for you?
  • 8. What promises are you making?
  • 9. Can you deliver ?
  • 10. How will you measure your success?
  • 11. Where will you start ?