Nine Questions to Strategic Online Presence

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This is a very simple presentation designed to help produce more strategic, better thought-out online presences.

Published in: Technology, Business, Spiritual
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  • HOOK for each audience you may need a different hook.
  • ACTION
  • PROMISES, is it enough?
  • Do you have the RESOURCES to provide what you say you will? human time money
  • WHAT ARE YOUR INDICATORS?
  • one channel, one audience, one month?
  • Nine Questions to Strategic Online Presence

    1. 1. Nine Questions to a Strategic Online Presence
    2. 2. <ul><li>Consistent visual identity </li></ul><ul><li>Usable, well-organized website </li></ul><ul><li>Clear goals and well-understood audiences </li></ul><ul><li>A content strategy that includes all channels </li></ul><ul><li>Resources for community management </li></ul><ul><li>Measurable monitoring and evaluation plan </li></ul>Elements of Strategic Online Presence
    3. 3. What are you aim ing to do with your blog?
    4. 4. What does success look like—online & offline?
    5. 5. Who do you need to engage to achieve this success?
    6. 6. How will you get their attention ?
    7. 7. What can they do for you? for you?
    8. 8. What promises are you making?
    9. 9. Can you deliver ?
    10. 10. How will you measure your success?
    11. 11. Where will you start ?

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