Introduction to Social Media for Social Change - Presentation Transcript
The Social Internet
and how we can use it
to empower ourselves and our communities
Friday, April 24, 2009
e-mail, msn, skype
Friday, April 24, 2009
e-mail, msn, skype
We can send
messages
faster and
farther than
ever before.
Friday, April 24, 2009
IDs, comments, tags,
bookmarks,
& feeds
Friday, April 24, 2009
the universe of web 2.0
IDs, comments, tags,
bookmarks,
& feeds
Friday, April 24, 2009
the universe of web 2.0
weblogs
IDs, comments, tags,
bookmarks,
& feeds
Friday, April 24, 2009
the universe of web 2.0
weblogs
IDs, comments, tags,
bookmarks,
& feeds
multimedia
storytelling
Friday, April 24, 2009
the universe of web 2.0
weblogs
IDs, comments, tags,
bookmarks,
& feeds
social
networking multimedia
storytelling
Friday, April 24, 2009
the universe of web 2.0
weblogs
project
sites
IDs, comments, tags,
bookmarks,
& feeds
social
networking multimedia
storytelling
Friday, April 24, 2009
the universe of web 2.0
wikis
weblogs
project
sites
IDs, comments, tags,
bookmarks,
& feeds
social
networking multimedia
storytelling
Friday, April 24, 2009
the universe of web 2.0
wikis
weblogs
project
sites
IDs, comments, tags,
bookmarks,
& feeds
the
mobile
web
social
networking multimedia
storytelling
Friday, April 24, 2009
the universe of web 2.0
wikis
mashups &
information
weblogs visualization
project
sites
IDs, comments, tags,
bookmarks,
& feeds
the
mobile
web
social
networking multimedia
storytelling
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
With digital tools, we can share all kinds of
content, including photos and videos.
Friday, April 24, 2009
The Social Internet
2007: 1.5 billion
people have access to
the Internet. ti on
tra
e ne
e tP
te rn
l In
lo ba 1996: Just 46 million
G people worldwide have
access to the Internet.
Friday, April 24, 2009
Friday, April 24, 2009
Friday, April 24, 2009
“An estimated 3.5
billion mobile phones
are now in use
around the world—
more people now
have one than don’t.”
Landlines never
achieved this level of
penetration.
Friday, April 24, 2009
More people connected to the Internet means
more people connected to each other.
Friday, April 24, 2009
Friday, April 24, 2009
Take it from us!
fro
It has the potential
s
No, t m ea
ll
hank ch oth
to change power structures...
. We’ er!
take
it
http://www.bruteprop.com/v1/gallery/pages/dictator.html
http://adbridge.wordpress.com/2008/04/25/digital-a-jumpstart-for-connections-on-the-web/
The Internet Advantage
!Producers and
distributors face
lower barriers to
access
!It’s decentralized,
and therefore
harder to regulate
!The Internet allows
for data integration.
Friday, April 24, 2009
digiactive.org
Friday, April 24, 2009
wearemedia.org
Friday, April 24, 2009
Terminology
!Web 2.0
!Social Media
!Participatory
Media
Friday, April 24, 2009
What makes it Web 2.0
! AVATARS are our online
identities and include
usernames, passwords,
and sometimes photos of
ourselves.
Friday, April 24, 2009
What makes it Web 2.0
! TAGS let us label
information so that it’s
easier for us and others to
find. FEEDS bring us
information automatically
when we can’t or don’t
want to visit the web.
Friday, April 24, 2009
What Makes it Web 2.0
What makes It Web 2.0
! COMMENTS allow us
to express ourselves and ! RANKING helps us filter
engage in conversation. relevant content.
Friday, April 24, 2009
What makes it Web 2.0
! The social web helps us
ORGANIZE information
according to our own
needs and interests with
customizable platforms,
searches, and content
blocks.
Friday, April 24, 2009
What makes it Web 2.0
! Web 2.0 tools are
great for helping
us VISUALIZE
information on
maps or timelines.
MASH-UPS refer
to sets of data that
are mashed
together digitally
to reveal truths
that are otherwise
hard to see.
Friday, April 24, 2009
What makes it Web 2.0
! The ability to SHARE with just a click or two is what
makes social media so powerful, because it puts the
means for distribution into our hands.
Friday, April 24, 2009
The Machine Is Us/ing Us
Friday, April 24, 2009
Social Media Exchange, Beirut
www.socialmediaexchange.org
info@smex.org
+961 (0) 3251099
Friday, April 24, 2009
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