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A Project of 649 Dayton Avenue    St. Paul, MN 55104     USA T:+1.612.436.4800    Email: newtactics@cvt.org Websites: h...
Introductions <ul><li>Share your name / organization </li></ul><ul><li>Share ONE reason you are motivated to put your soci...
Introducing New Tactics: http://dotsub.com/view/e48609d1-d01c-485e-a3f0-dc6e7372b77c
New Tactics in Human Rights –  Home Page SHARE www.newtactics.org
New Tactics  Online Dialogues  –  Currently OPEN SHARE
New Tactics Resources – Book:  A Resource for Practitioners LEARN
New Tactics Resources –  Tactical Mapping BUILD
Foundations for Strategic Thinking and  Tactical Innovation
<ul><li>Strategy without tactics is the slowest route to victory. </li></ul><ul><li>Tactics without strategy is the noise ...
<ul><li>THREE sources of knowledge are necessary for good strategic and tactical thinking. </li></ul>Sun Tzu
Know Yourself اعرف نفسك Know Your Opponent اعرف خصمك Know the Terrain اعرف طبيعة الأرض From Sun Tzu— the Art of War
<ul><li>Allies </li></ul><ul><li>Strengths and limits </li></ul><ul><li>Which tactics we know  </li></ul><ul><li>Which tac...
<ul><li>Goals </li></ul><ul><li>Strategy </li></ul><ul><li>Tactics </li></ul><ul><ul><li>A key component of its strategy <...
<ul><li>Where a “battle” will be fought… </li></ul><ul><li>حيث ستقع المعركة : </li></ul>Know the Terrain اعرف طبيعة الأرض
Key Terms
What is STRATEGY?
Strategy  entails  many  decisions <ul><ul><li>Selection of key objectives </li></ul></ul><ul><ul><li>Appropriate targets ...
What are Tactics?
Tactics <ul><li>A tactic is a specific action that one takes within a strategy and a way to organize our resources to effe...
Tactics <ul><li>A critical component of strategic thinking </li></ul><ul><li>Our knowledge of tactics shapes the strategy ...
Important note about tactics: <ul><li>Tactics are the  means  (levers or mechanisms) through which a change is made.   </l...
Goal <ul><li>The aim or purpose toward which an effort is directed.  </li></ul><ul><li>A  vision  becomes a goal when  act...
What is your vision?
Target <ul><li>The person, group, segment of society or institution where your  tactical action is directed .  </li></ul>
Hitting your “target”
&quot;new&quot; tactics The Center for Victims of Torture—New Tactics in Human Rights Project Why  STRATEGY  & the need for
When your only tool is a hammer, New Tactics in Human Rights – www.newtactics.org
every problem looks like a nail. New Tactics in Human Rights – www.newtactics.org
New Tactics in Human Rights – www.newtactics.org
The Need for “ new ” Tactics SIX reasons for learning  about more TACTICS
<ul><li>1. What we know how to do influences what we think is possible to do. Tactics help determine strategy. </li></ul>A...
<ul><li>2. Different tactics are effective against different targets. </li></ul>Center for Justice and Accountability (CJA...
3. Different tactics appeal to different  constituencies . “ Never Again” – Poland:  Engaging popular people <ul><li>التكت...
<ul><li>4. Tactical flexibility is the source of surprise. </li></ul>Korean Women Workers Associations United  (KWAUU) A v...
<ul><li>5. Tactics teach engagement – teaching participants and observers how to engage in the world. </li></ul>ASK  membe...
<ul><li>6. Tactics are the training systems for engaging participants and allies in the organization’s work. </li></ul>Cen...
Introducing the New Tactics  “5 Steps to Tactical Innovation” methodology
<ul><li>Identify the Problem </li></ul><ul><li>تحديد المشكلة </li></ul>5. Develop a plan of action إعداد خطة عمل للتنفيذ  ...
Questions /  Comments 
Tactical Map Tool Introducing the
<ul><li>Identify the Problem </li></ul><ul><li>تحديد المشكلة </li></ul>5. Develop a plan of action إعداد خطة عمل للتنفيذ  ...
What is tactical mapping? <ul><li>A method to: </li></ul><ul><ul><li>visualize  relationships and institutions ( the terra...
Example from a Mayan Community in Guatemala
Why use  Tactical mapping?  To  find and explore : <ul><li>Who  is involved </li></ul><ul><li>How   are they connected </l...
Creating a Tactical Map <ul><li>There are SIX steps in creating a tactical map –  AFTER  you have clearly defined the prob...
STEP ONE: Determine the center relationship Choose TWO people who have a FACE-TO-FACE relationship and clearly represent t...
STEP TWO:  Add those that have  DIRECT CONTACT  with the center relationship Center Relationship مركز العلاقة 1 Person 1  ...
People, organizations, institutions at the community &  national level . أشخاص، مؤسسات، جهات على  المستوى الوطني STEP THRE...
People, organizations, institutions at the  international level . أشخاص، مؤسسات، جهات على  المستوى الدولي STEP FOUR:  Addi...
People, organizations, institutions at the  international level . أشخاص، مؤسسات، جهات على  المستوى الدولي People, organiza...
عامل وافد  MDW <ul><li>تحديد العلاقة المركزية </li></ul><ul><li>والتي تمثل العلاقة التي تريد تغيرها او التأثير عليها  </li...
2.  تحديد العلاقات المحيطة المباشرة  ( الاشخاص والمؤسسات ) فكر في الاشخاص والمؤسسات الذين يرتبطون مباشرة مع الشخصين في الع...
صاحب العمل Employer   عامل مهاجر   MDW عائلة  صاحب العمل Employer’s Family   عائلة العامل المهاجر MDW Family (spouse, chil...
3.  تحديد العلاقات المحيطة غير المباشرة  ( المستوى الوطني ) هؤلاء يرتبطون مع الشخصين في العلاقة المركزية ولكنهم بنفس الوقت...
4.  تحديد العلاقات المحيطة الدولية هؤلاء يرتبطون مع الشخصين في العلاقة المركزية ولكنهم بنفس الوقت ابعد مقارنة مع الاشخاص ذ...
5.  ضع نفسك على الخريطة ضع مؤسستك على الخريطة، اين تجد نفسك  !  ومن يرتبط بك في الخريطة التي رسمتها ؟  كيف اقوم بعمل الخار...
<ul><li>Adding Connecting Lines :  </li></ul><ul><li>Determine the NATURE of relationships between the different “ points ...
Some examples to show the NATURE of relationships.
Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
العلاقات على الخريطة التكتيكية  خط  احمر  علاقة قوة :  احد الاشخاص لدية قوة على الشخص الأخر  خط   ازرق  منفعة متبادلة :  ك...
صاحب العمل Employer   عامل مهاجر   MDW عائلة  صاحب العمل Employer’s Family   عائلة العامل المهاجر MDW Family (spouse, chil...
Tactical Map Benefits <ul><li>Every relationship  - a possible place to begin an intervention </li></ul><ul><li>A much  wi...
 
YOU! TARGET NEXT:  Identify a  TARGET  for potential tactical interventions حدد الفئة المستهفة وقم بعمل عصف ذهني انت وزملا...
Case Study:  For illustrating the Tactical Map  & Spectrum of Allies Tools <ul><li>Small Groups: 3 to 4 people </li></ul><...
What is the identified problem? STEP ONE: Determine the center relationship
Identified problem:  CHILD BRIDES
Identified problem:  CHILD BRIDES Who is at the CENTER of our map?
Who is This? Nujood Identified problem:  CHILD BRIDES <ul><li>Who is at the CENTER of our map?  </li></ul><ul><li>Nujood A...
HER FATHER NUJOOD What is the identified problem?  CHILD BRIDES <ul><li>Who is at the CENTER of our map?  </li></ul><ul><l...
HER FATHER NUJOOD Problem: CHILD BRIDES STEP TWO: Those with DIRECT CONTACT (face-to-face)
HER FATHER   والدها  NUJOOD   نجود  Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser H...
HER FATHER   والدها  NUJOOD   نجود  Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser H...
HER FATHER   والدها  NUJOOD   نجود  Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser H...
Yemeni Women’s  Union الإتحاد النسائي اليمني STEP THREE: INDIRECT CONTACTS  (local and national) Problem: CHILD BRIDES Cou...
Yemeni Women’s  Union الإتحاد النسائي اليمني Problem: CHILD BRIDES Court House قاعة المحكمة  Police Station مركز الشرطة Jo...
Yemeni Women’s  Union الإتحاد النسائي اليمني Problem: CHILD BRIDES Court House قاعة المحكمة  Police Station مركز الشرطة Jo...
<ul><li>RED  line    Power relationship </li></ul><ul><li>BLUE  line  Mutual benefits </li></ul><ul><li>GREEN  line  Explo...
HER FATHER   والدها  NUJOOD   نجود  Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser H...
Yemeni Women’s  Union الإتحاد النسائي اليمني Court House قاعة المحكمة  Police Station مركز الشرطة Journalists الصحافيين Ye...
NEXT:  Discuss and identify  TARGETS  where tactical interventions took place
Yemeni Women’s  Union الإتحاد النسائي اليمني Court House قاعة المحكمة  Police Station مركز الشرطة Journalists الصحافيين Ye...
Yemeni Women’s  Union الإتحاد النسائي اليمني Court House قاعة المحكمة  Police Station مركز الشرطة Journalists الصحافيين Ye...
Yemeni Women’s  Union الإتحاد النسائي اليمني Court House قاعة المحكمة  Police Station مركز الشرطة Journalists الصحافيين Ye...
Yemeni Women’s  Union الإتحاد النسائي اليمني Court House قاعة المحكمة  Police Station مركز الشرطة Journalists الصحافيين Ye...
Questions /  Discussion 
<ul><li>Identify the Problem </li></ul><ul><li>تحديد المشكلة </li></ul>5. Develop a plan of action إعداد خطة عمل للتنفيذ  ...
Know Yourself اعرف نفسك Know Your Opponent اعرف خصمك Know the Terrain اعرف طبيعة الأرض From Sun Tzu— the Art of War
أداة نطاق الحلفاء <ul><li>أداة توفر طريقة لرؤية وعرض الأشخاص والمجموعات والمؤسسات </li></ul><ul><li>الأكثر دعم وإيجابية  (...
أداة نطاق الحلفاء الحلفاء /  الداعمين الخصوم Supporters/Allies Opponents
The Spectrum of Allies Tool
5 1 2 3 4 Your Objective Active Opponents NEUTRAL Active Allies New Tactics in Human Rights – www.newtactics.org Passive  ...
Spectrum of Allies “Role Play” Exercise Supporters/Allies Opponents Neutrals 100% 100% 50% 50% 0% الحلفاء /  الداعمين الخص...
Using our Tactical Map (Sample Exercise – Case of Nujood) <ul><li>We look at  ALL  the people and institutions on our map ...
الأشد معارضة /  معارضون نشطون  5  الأكثر دعم  / حلفاء نشطون  1  حلفاء سلبيون  2  المحايدون  3  المعارضون السلبيون 4  The C...
Questions /  Discussion 
Yemeni Women’s  Union الإتحاد النسائي اليمني Court House قاعة المحكمة  Police Station مركز الشرطة Journalists الصحافيين Ye...
5 1 2 3 4 GOAL:  END  the practice of Child Brides NUJOOD   نجود  HER FATHER   والدها
5 1 2 3 4 Active Allies
5 1 2 3 4 GOAL:  END  the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC /  Y...
5 1 2 3 4 Active Opponents
5 1 2 3 4 GOAL:  END  the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC /  Y...
5 1 2 3 4 Passive Allies
5 1 2 3 4 GOAL:  END  the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC /  Y...
5 1 2 3 4 Passive Opponents
5 1 2 3 4 GOAL:  END  the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC /  Y...
5 1 2 3 4 Neutral
5 1 2 3 4 GOAL:  END  the practice  of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC /  ...
Putting the tactical map and spectrum of allies tools together to identify: <ul><li>Key relationships  that need to be aff...
Tactic Exploration <ul><li>READ your case study – in PAIRS </li></ul><ul><li>Discuss possible applications to the Child Br...
5 1 2 3 4 GOAL:  END  the practice  of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC /  ...
What important considerations are needed in making  tactical choices?
Tactical influences: <ul><li>The  context  in which the tactics will be used. </li></ul>Selling condoms to a truck driver ...
Tactical influences: <ul><li>A group’s capacities </li></ul>
Tactical influences: <ul><li>Tolerance for risk </li></ul>Young people at risk during demonstration in Serbia
Tactical influences: <ul><li>Analysis of the opponent </li></ul>Protecting a victim’s identity in Nigeria
The Center for Victims of Torture – New Tactics in Human Rights Project 649 Dayton Avenue    St. Paul, MN 55104     USA ...
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5 Steps to Tactical Advocacy

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  • What is our objective from our case study story with Nujood? Add or our example in the “OBJECTIVE” - Ending Child Marriage Who would be our most ACTIVE ALLY from our tactical map? - Add Nujood Who would be our most ACTIVE OPPONENT from our tactical map? – Add “Her Father” NOTE: That the OBJECTIVE has 2 purposes – reminding us that we want to END CHILD MARRIAGE but also what would our objective be for a specific TARGET. [you will need to revisit this at the end]
  • AJWS - New Tactics Workshop 16-19 June 2009
  • Who would be our most ACTIVE ALLY from our tactical map? - Add Nujood Who would be our most ACTIVE OPPONENT from our tactical map? – Add “Her Father” NOTE: If the two people at your CENTER do not line up in these two spaces – then their something not right about the Center of your map. The center must represent your PROBLEM and a relationship that you want to see CHANGED. NOTE: That the OBJECTIVE has 2 purposes – reminding us that we want to END CHILD MARRIAGE but also what would our objective be for a specific TARGET. [you will need to revisit this at the end] Now let’s consider ALL the ACTIVE ALLIES from the case study that we read – and looking our tactical map, who would we consider our active allies in ending child marriage? Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #5 Active Opponents : These are actors that have a significant opposition to your goal/objective, so much so that they are ACTIVELY working against you. They have an investment and stake in defeating your goal/objective. Who are our ACTIVE Opponents from the case study? List: Her father Husband Brothers Tribal judges Sharia Committee NOTE: If you are targeting those in this area, you need tactics that would “divide and conquer” the opposition or significantly raise the stakes of their opposition in order to move them into the “Passive Opponents” area. You would be looking for tactics that would create situations that would be very costly (politically, financially, morally, etc) for your opponent if they actively oppose your goal/objective.
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #2 Passive Allies : these are the actors you feel are LIKELY to support or have some similar goals/objectives to those you are trying to reach. Who are our passive allies from the case study? Judge’s family ---- perhaps they are on the line, they helped Nujood, perhaps they can be engaged to help others in the future? IRIN - humanitarian news and analysis - a service of the UN Office for the Coordination of Humanitarian Affairs (NOTE – this could add an additional “point of contact” on our tactical map to lead to the United Nations, right?! This agency might also be a bit more on the “cusp”) Condoleezza Rice (former secretary of state) Sister – why might we put her here? NOTE: If you are targeting those in this area, you want your tactics to increase the ways in which you can create more interest and investment to build more solidarity, unity, joint activities, etc with those in this area of the spectrum. Your goal is to move them into the “Active Allies” area on the spectrum.
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #4 Passive Opponents : These are actors that have a significant enough level of doubts about your goal/objective that they do not support what you are doing. They are not yet actively opposing you, but they are not necessarily neutral about what you are doing. Who can we put this area of our spectrum from the case study? Governorates Parliament But what else do we know from the case study about Parliament? Are all the parliamentarians opposed to ending child marriage? NO – we find in our case study that there are LIBERAL Parliamentarians who argue that child marriages create long lasting psychological and physical harm. So we could add them to our more active allies. The CONSERVATIVE Parliamentarians however might be closer to the active opponent side, although all we know about them from our case study is that they argue that Islam does not dictate an age for marriage. NOTE: If you are targeting those in this area, you want your tactics to at least arouse doubts about their own position or interests regarding your goal/objective—with the goal of moving them into the “Neutral” area of the spectrum. You want “Passive Opponents” to be “neutralized” and not create opposition to your goal/objective or increase the power of your opponents.
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #3 Neutral (Passive) : these are actors that may not have a clear investment, interest, or perhaps knowledge of the situation so they don’t take a stand on your goal/objective one way or the other. NOTE: Often the people here don’t move in one direction or another until YOU choose a tactic. Sometimes the tactic itself will make people decide if they are allies or opponents. Who are the people we can identify that would be in this “neutral” position? Court Police station Arresting officer Journalists Taxi driver MORE TOWARD OPPONENT – Village community (this is mixed right?) MORE TOWARD ALLY – Private school , this is where Nujood goes to school, we might think that they would want young girls to remain in school rather than get married. NOTE: If you are targeting those in this area, you want your tactics to educate, appeal to, and move people to take a favorable position on your goal/objective—with the goal of moving them at least into the “Passive Allies” position on the spectrum. You want to win over or at least neutralize uncommitted parties so they don’t become your opponents.
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • Transcript of "5 Steps to Tactical Advocacy"

    1. 1. A Project of 649 Dayton Avenue  St. Paul, MN 55104  USA T:+1.612.436.4800  Email: newtactics@cvt.org Websites: http://www.cvt.org  http://www.newtactics.org New Tactics “ 5 Steps to Tactical Innovation” Featuring: The Tactical Map and Spectrum of Allies Tools for Building Strategy and Tactics Nancy L. Pearson, M.S.W., L.I.S.W. New Tactics in Human Rights Project Manager The Center for Victims of Torture [email_address] OR [email_address]
    2. 2. Introductions <ul><li>Share your name / organization </li></ul><ul><li>Share ONE reason you are motivated to put your social media skills to work for advocacy. </li></ul>
    3. 3. Introducing New Tactics: http://dotsub.com/view/e48609d1-d01c-485e-a3f0-dc6e7372b77c
    4. 4. New Tactics in Human Rights – Home Page SHARE www.newtactics.org
    5. 5. New Tactics Online Dialogues – Currently OPEN SHARE
    6. 6. New Tactics Resources – Book: A Resource for Practitioners LEARN
    7. 7. New Tactics Resources – Tactical Mapping BUILD
    8. 8. Foundations for Strategic Thinking and Tactical Innovation
    9. 9. <ul><li>Strategy without tactics is the slowest route to victory. </li></ul><ul><li>Tactics without strategy is the noise before defeat. </li></ul>Sun Tzu – Over 2,000 years ago, “Art of War” <ul><li>استراتيجية بدون تكتيكات هي أبطأ الطرق نحو النصر </li></ul><ul><li>تكتيكات بدون استراتيجية فهي الضجة التي تسبق الهزيمة </li></ul>
    10. 10. <ul><li>THREE sources of knowledge are necessary for good strategic and tactical thinking. </li></ul>Sun Tzu
    11. 11. Know Yourself اعرف نفسك Know Your Opponent اعرف خصمك Know the Terrain اعرف طبيعة الأرض From Sun Tzu— the Art of War
    12. 12. <ul><li>Allies </li></ul><ul><li>Strengths and limits </li></ul><ul><li>Which tactics we know </li></ul><ul><li>Which tactics we can successfully implement </li></ul><ul><li>حلفائنا </li></ul><ul><li>مصادر قوتنا ومحدداتنا </li></ul><ul><li>التكتيكات التي نعرفها </li></ul><ul><li>تكتيكات يمكننا تطبيقها بنجاح </li></ul>Know Yourself اعرف نفسك
    13. 13. <ul><li>Goals </li></ul><ul><li>Strategy </li></ul><ul><li>Tactics </li></ul><ul><ul><li>A key component of its strategy </li></ul></ul><ul><ul><li>Knowledge of such tactics aids us in counteracting them </li></ul></ul><ul><li>Strengths and weaknesses </li></ul><ul><li>أهداف </li></ul><ul><li>استراتيجية </li></ul><ul><li>تكتيكات </li></ul><ul><ul><li>تشكل مكونا رئيسيا لاستراتيجيتها </li></ul></ul><ul><ul><li>معرفة التكتيكات مثل تلك يساعدنا على إبطالها </li></ul></ul><ul><li>نقاط ضعف و قوة </li></ul>Know Your Opponent اعرف خصمك
    14. 14. <ul><li>Where a “battle” will be fought… </li></ul><ul><li>حيث ستقع المعركة : </li></ul>Know the Terrain اعرف طبيعة الأرض
    15. 15. Key Terms
    16. 16. What is STRATEGY?
    17. 17. Strategy entails many decisions <ul><ul><li>Selection of key objectives </li></ul></ul><ul><ul><li>Appropriate targets </li></ul></ul><ul><ul><li>Understanding of needed constituencies </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Decisions on which t actics to use and when </li></ul></ul><ul><li>اختيار أهداف رئيسية </li></ul><ul><li>اختيار أهداف مناسبة </li></ul><ul><li>إدراك لجمهور المناصرين الأساسيين </li></ul><ul><li>موارد </li></ul><ul><li>استخدام التكتيكات المختارة في الوقت الذي يتعين استخدامها فيه </li></ul>
    18. 18. What are Tactics?
    19. 19. Tactics <ul><li>A tactic is a specific action that one takes within a strategy and a way to organize our resources to effect change in the world. </li></ul><ul><li>Tactics are one of the key building blocks of strategy. </li></ul><ul><li>إن التكتيك هو إجراء محدد يقوم به المرء في إطار استراتيجية، وهو طريقة لتنظيم مواردنا للتأثير على التغيير في العالم . </li></ul><ul><li>التكتيكات هي واحدة من لبنات بناء الاستراتيجية . </li></ul>
    20. 20. Tactics <ul><li>A critical component of strategic thinking </li></ul><ul><li>Our knowledge of tactics shapes the strategy we choose. </li></ul><ul><li>التفكير التكتيكي هو احد المكونات الهامة للتفكير الاستراتيجي </li></ul><ul><li>معرفتنا للتكتيكات تحدد الاستراتيجية المختارة </li></ul>
    21. 21. Important note about tactics: <ul><li>Tactics are the means (levers or mechanisms) through which a change is made. </li></ul><ul><li>Tactics work best as a systematic combination of actions . </li></ul><ul><li>Tactics are about “the how,” while strategies are about “the what.” </li></ul>
    22. 22. Goal <ul><li>The aim or purpose toward which an effort is directed. </li></ul><ul><li>A vision becomes a goal when action steps are taken for achieving it . </li></ul>
    23. 23. What is your vision?
    24. 24. Target <ul><li>The person, group, segment of society or institution where your tactical action is directed . </li></ul>
    25. 25. Hitting your “target”
    26. 26. &quot;new&quot; tactics The Center for Victims of Torture—New Tactics in Human Rights Project Why STRATEGY & the need for
    27. 27. When your only tool is a hammer, New Tactics in Human Rights – www.newtactics.org
    28. 28. every problem looks like a nail. New Tactics in Human Rights – www.newtactics.org
    29. 29. New Tactics in Human Rights – www.newtactics.org
    30. 30. The Need for “ new ” Tactics SIX reasons for learning about more TACTICS
    31. 31. <ul><li>1. What we know how to do influences what we think is possible to do. Tactics help determine strategy. </li></ul>Amnesty International – The Netherlands: Using new technology (mobile phones) <ul><li>إن ما نعرف كيف نفعله يؤثر في ما نفكر بأنه من الممكن عمله </li></ul>
    32. 32. <ul><li>2. Different tactics are effective against different targets. </li></ul>Center for Justice and Accountability (CJA) – Northern Ireland: Leveraging international institutions <ul><li>التكتيكات المختلفة هي تكتيكات فعالة ضد أهداف مختلفة . </li></ul>
    33. 33. 3. Different tactics appeal to different constituencies . “ Never Again” – Poland: Engaging popular people <ul><li>التكتيكات المختلفة تلقى قبولاً من جمهور مناصر مختلف . </li></ul>
    34. 34. <ul><li>4. Tactical flexibility is the source of surprise. </li></ul>Korean Women Workers Associations United (KWAUU) A variety of “attention drawing” tactics <ul><li>مرونة التكتيك مصدر من مصادر المفاجأة . </li></ul>
    35. 35. <ul><li>5. Tactics teach engagement – teaching participants and observers how to engage in the world. </li></ul>ASK member organization in Bangladesh Street theater teaching women about their rights <ul><li>تؤدي التكتيكات إلى تعليم المشاركين والمراقبين كيفية المشاركة في شؤون العالم . </li></ul>
    36. 36. <ul><li>6. Tactics are the training systems for engaging participants and allies in the organization’s work. </li></ul>Centre for Victims of Torture – Working in Sierra Leone: Training community members to be peer psycho-social counselors <ul><li>تعتبر التكتيكات أنظمة تدريب لإلحاق المشاركين والحلفاء بأعمال المنظمة . </li></ul>
    37. 37. Introducing the New Tactics “5 Steps to Tactical Innovation” methodology
    38. 38. <ul><li>Identify the Problem </li></ul><ul><li>تحديد المشكلة </li></ul>5. Develop a plan of action إعداد خطة عمل للتنفيذ New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision بناء رؤية مشتركة 3. Define the Terrain تحديد نطاق العمل 4. Explore & Select Tactics ابتكار واختيار التكتيكات
    39. 39. Questions / Comments 
    40. 40. Tactical Map Tool Introducing the
    41. 41. <ul><li>Identify the Problem </li></ul><ul><li>تحديد المشكلة </li></ul>5. Develop a plan of action إعداد خطة عمل للتنفيذ New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision بناء رؤية مشتركة 3. Define the Terrain تحديد نطاق العمل 4. Explore & Select Tactics ابتكار واختيار التكتيكات
    42. 42. What is tactical mapping? <ul><li>A method to: </li></ul><ul><ul><li>visualize relationships and institutions ( the terrain ) sustaining human rights abuses and problems </li></ul></ul><ul><ul><li>track the nature and effectiveness of tactics </li></ul></ul><ul><ul><li>monitor the implementation of strategy </li></ul></ul>
    43. 43. Example from a Mayan Community in Guatemala
    44. 44. Why use Tactical mapping? To find and explore : <ul><li>Who is involved </li></ul><ul><li>How are they connected </li></ul><ul><li>Where and from whom we can find help? </li></ul><ul><li>What tactics are currently being used? </li></ul>
    45. 45. Creating a Tactical Map <ul><li>There are SIX steps in creating a tactical map – AFTER you have clearly defined the problem. </li></ul>
    46. 46. STEP ONE: Determine the center relationship Choose TWO people who have a FACE-TO-FACE relationship and clearly represent the problem you are seeking to change. Center Relationship مركز العلاقة 1 Person 1 شخص 1 Person 1 شخص
    47. 47. STEP TWO: Add those that have DIRECT CONTACT with the center relationship Center Relationship مركز العلاقة 1 Person 1 شخص People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. الأشخاص، المؤسسات، جهات على مستوى المجتمع المحلي تربط ما بين الشخصين الواقعين في المركز أو لها اهتمام بهما 1 Person 1 شخص
    48. 48. People, organizations, institutions at the community & national level . أشخاص، مؤسسات، جهات على المستوى الوطني STEP THREE: Add those that have INDIRECT CONTACT with the center relationship (local/national) Center Relationship مركز العلاقة 1 Person 1 شخص People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. الأشخاص، المؤسسات، جهات على مستوى المجتمع المحلي تربط ما بين الشخصين الواقعين في المركز أو لها اهتمام بهما 1 Person 1 شخص
    49. 49. People, organizations, institutions at the international level . أشخاص، مؤسسات، جهات على المستوى الدولي STEP FOUR: Additional INDIRECT CONTACTS (international) People, organizations, institutions at the community & national level . أشخاص، مؤسسات، جهات على المستوى الوطني Center Relationship مركز العلاقة 1 Person 1 شخص People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. الأشخاص، المؤسسات، جهات على مستوى المجتمع المحلي تربط ما بين الشخصين الواقعين في المركز أو لها اهتمام بهما 1 Person 1 شخص
    50. 50. People, organizations, institutions at the international level . أشخاص، مؤسسات، جهات على المستوى الدولي People, organizations, institutions at the community & national level . أشخاص، مؤسسات، جهات على المستوى الوطني Center Relationship مركز العلاقة 1 Person 1 شخص People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. الأشخاص، المؤسسات، جهات على مستوى المجتمع المحلي تربط ما بين الشخصين الواقعين في المركز أو لها اهتمام بهما 1 Person 1 شخص STEP FIVE: Where are YOU on the map?
    51. 51. عامل وافد MDW <ul><li>تحديد العلاقة المركزية </li></ul><ul><li>والتي تمثل العلاقة التي تريد تغيرها او التأثير عليها </li></ul><ul><li>بناء على القضية التي تعمل عليها </li></ul>كيف اقوم بعمل الخارطة التكتيكية ؟ صاحب العمل Employer مثال : إساءة المعاملة التي يتعرض لها العامل الوافد Issue: Abuse of Migrant Domestic Workers
    52. 52. 2. تحديد العلاقات المحيطة المباشرة ( الاشخاص والمؤسسات ) فكر في الاشخاص والمؤسسات الذين يرتبطون مباشرة مع الشخصين في العلاقة المركزية ( علاقة وجه لوجه ) مثال ( اصدقاء، اهل، زملاء العمل ، الخ ) كيف اقوم بعمل الخارطة التكتيكية ؟
    53. 53. صاحب العمل Employer عامل مهاجر MDW عائلة صاحب العمل Employer’s Family عائلة العامل المهاجر MDW Family (spouse, children) وكيل التوظيف Recruiter/ Agent اصدقاء العامل المهاجر MDW’s Friends ا لمجتمع الديني MDW’s faith Community (Imam, priest)
    54. 54. 3. تحديد العلاقات المحيطة غير المباشرة ( المستوى الوطني ) هؤلاء يرتبطون مع الشخصين في العلاقة المركزية ولكنهم بنفس الوقت ابعد مقارنة مع الاشخاص ذوي العلاقة المباشرة . وتضمن العاملين على المستوى الوطني كيف اقوم بعمل الخارطة التكتيكية ؟
    55. 55. 4. تحديد العلاقات المحيطة الدولية هؤلاء يرتبطون مع الشخصين في العلاقة المركزية ولكنهم بنفس الوقت ابعد مقارنة مع الاشخاص ذوي العلاقة المباشرة وغير المباشرة . وتضمن العاملين على المستوى الدولي كيف اقوم بعمل الخارطة التكتيكية ؟
    56. 56. 5. ضع نفسك على الخريطة ضع مؤسستك على الخريطة، اين تجد نفسك ! ومن يرتبط بك في الخريطة التي رسمتها ؟ كيف اقوم بعمل الخارطة التكتيكية ؟
    57. 57. <ul><li>Adding Connecting Lines : </li></ul><ul><li>Determine the NATURE of relationships between the different “ points of contact ” </li></ul>STEP SIX: What are the NATURE of the relationships? 6. اضافة خطوط الربط بين الاشخاص او المؤسسات على الخريطة : نستعمل عدد من الخطوط عند إعداد الخريطة ، وظيفة هذه الخطوط تحديد نوع العلاقة بين كل طرفين
    58. 58. Some examples to show the NATURE of relationships.
    59. 59. Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
    60. 60. Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
    61. 61. Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
    62. 62. Nature of relationships <ul><li>What kind of relationship does this show? </li></ul>
    63. 63. العلاقات على الخريطة التكتيكية خط احمر علاقة قوة : احد الاشخاص لدية قوة على الشخص الأخر خط ازرق منفعة متبادلة : كل طرف يجني فائدة متساوية من العلاقة خط اخضر علاقة استغلال : لا تنطوي فقط على قوة على الطرف الاخر وانما الشخص يجني مصلحة مثل المال وغير ذلك خط اصفر علاقة نزاع : تعكس علاقة نزاع بين اشخاص او مؤسسات خط سكني تمثل علاقات ليست واضحة وبدون معلومات كافية حولها 6. اضافة خطوط الربط بين الاشخاص او المؤسسات على الخريطة : نستعمل عدد من الخطوط عند إعداد الخريطة ، وظيفة هذه الخطوط تحديد نوع العلاقة بين كل طرفين Power relationship Mutual benefits Exploitive relationship Conflict relationship More information needed (research) or a potential tactic target
    64. 64. صاحب العمل Employer عامل مهاجر MDW عائلة صاحب العمل Employer’s Family عائلة العامل المهاجر MDW Family (spouse, children) وكيل التوظيف Recruiter/ Agent اصدقاء العامل المهاجر MDW’s Friends ا لمجتمع الديني MDW’s faith Community (Imam, priest)
    65. 65. Tactical Map Benefits <ul><li>Every relationship - a possible place to begin an intervention </li></ul><ul><li>A much wider array of tactics would be needed to engage these potential actors </li></ul><ul><li>كل علاقة - مكانا ا محتملا لبدء التدخل </li></ul><ul><li>استخدام سلسلة أوسع كثيرا من التكتيكات يلزم لتفعيل كل الأطراف المحتملة </li></ul>
    66. 67. YOU! TARGET NEXT: Identify a TARGET for potential tactical interventions حدد الفئة المستهفة وقم بعمل عصف ذهني انت وزملائك للبحث عن تكتيكات ملائمة لمخاطبتها . 1 Person 1 Person
    67. 68. Case Study: For illustrating the Tactical Map & Spectrum of Allies Tools <ul><li>Small Groups: 3 to 4 people </li></ul><ul><li>FIRST: Read individually and silently the case example: “Age 10 and Divorced: Nujood Ali and the Fight Against Child Brides in Yemen” </li></ul><ul><li>SECOND: Discuss and write down all the people, groups, organizations, institutions you can find. </li></ul>
    68. 69. What is the identified problem? STEP ONE: Determine the center relationship
    69. 70. Identified problem: CHILD BRIDES
    70. 71. Identified problem: CHILD BRIDES Who is at the CENTER of our map?
    71. 72. Who is This? Nujood Identified problem: CHILD BRIDES <ul><li>Who is at the CENTER of our map? </li></ul><ul><li>Nujood Ali (child bride) </li></ul><ul><li>Who else? </li></ul>
    72. 73. HER FATHER NUJOOD What is the identified problem? CHILD BRIDES <ul><li>Who is at the CENTER of our map? </li></ul><ul><li>Nujood Ali (child bride) </li></ul><ul><li>Father </li></ul>
    73. 74. HER FATHER NUJOOD Problem: CHILD BRIDES STEP TWO: Those with DIRECT CONTACT (face-to-face)
    74. 75. HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة Problem: CHILD BRIDES STEP TWO: DIRECT CONTACT (face-to-face)
    75. 76. HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة STEP THREE: Those with INDIRECT CONTACT (local / national) Problem: CHILD BRIDES
    76. 77. HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة STEP THREE: Those with INDIRECT CONTACT (local / national) Problem: CHILD BRIDES
    77. 78. Yemeni Women’s Union الإتحاد النسائي اليمني STEP THREE: INDIRECT CONTACTS (local and national) Problem: CHILD BRIDES Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة
    78. 79. Yemeni Women’s Union الإتحاد النسائي اليمني Problem: CHILD BRIDES Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة STEP FOUR: Identify INDIRECT CONTACTS (INTERNATIONAL)
    79. 80. Yemeni Women’s Union الإتحاد النسائي اليمني Problem: CHILD BRIDES Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة STEP FOUR: Identify INDIRECT CONTACTS (INTERNATIONAL) GWCC / YYDF Glamour Magazine IRIN News Condoleezza Rice, US State Dept
    80. 81. <ul><li>RED line Power relationship </li></ul><ul><li>BLUE line Mutual benefits </li></ul><ul><li>GREEN line Exploitive relationship </li></ul><ul><li>Yellow line Conflict relationship </li></ul><ul><li>GREY line Potential tactic target OR more information is needed </li></ul>The Center for Victims of Torture—New Tactics in Human Rights Project STEP SIX: What are the NATURE of the relationships?
    81. 82. HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة Problem: CHILD BRIDES STEP SIX: What are the NATURE of the relationships?
    82. 83. Yemeni Women’s Union الإتحاد النسائي اليمني Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين GWCC / YYDF Glamour Magazine IRIN News Condoleezza Rice, US State Dept HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة STEP SIX: What are the NATURE of the relationships?
    83. 84. NEXT: Discuss and identify TARGETS where tactical interventions took place
    84. 85. Yemeni Women’s Union الإتحاد النسائي اليمني Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين GWCC / YYDF Glamour Magazine IRIN News Condoleezza Rice, US State Dept HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة NEXT: TARGETS of tactical action
    85. 86. Yemeni Women’s Union الإتحاد النسائي اليمني Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين GWCC / YYDF Glamour Magazine IRIN News Condoleezza Rice, US State Dept HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة NEXT: TARGETS of tactical action
    86. 87. Yemeni Women’s Union الإتحاد النسائي اليمني Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين GWCC / YYDF Glamour Magazine IRIN News Condoleezza Rice, US State Dept HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة NEXT: TARGETS of tactical action
    87. 88. Yemeni Women’s Union الإتحاد النسائي اليمني Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين GWCC / YYDF Glamour Magazine IRIN News Condoleezza Rice, US State Dept HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة NEXT: TARGETS of tactical action
    88. 89. Questions / Discussion 
    89. 90. <ul><li>Identify the Problem </li></ul><ul><li>تحديد المشكلة </li></ul>5. Develop a plan of action إعداد خطة عمل للتنفيذ New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision بناء رؤية مشتركة 3. Define the Terrain تحديد نطاق العمل 4. Explore & Select Tactics ابتكار واختيار التكتيكات
    90. 91. Know Yourself اعرف نفسك Know Your Opponent اعرف خصمك Know the Terrain اعرف طبيعة الأرض From Sun Tzu— the Art of War
    91. 92. أداة نطاق الحلفاء <ul><li>أداة توفر طريقة لرؤية وعرض الأشخاص والمجموعات والمؤسسات </li></ul><ul><li>الأكثر دعم وإيجابية ( الداعمين ) </li></ul><ul><li>الأشد معارضة ( الخصوم ) </li></ul>The Spectrum of Allies Tool <ul><li>A tool that provides a way to view people, groups, and institutions. </li></ul><ul><ul><li>Those who are the most active supporters </li></ul></ul><ul><ul><li>Those who are the most dedicated opponents. </li></ul></ul>
    92. 93. أداة نطاق الحلفاء الحلفاء / الداعمين الخصوم Supporters/Allies Opponents
    93. 94. The Spectrum of Allies Tool
    94. 95. 5 1 2 3 4 Your Objective Active Opponents NEUTRAL Active Allies New Tactics in Human Rights – www.newtactics.org Passive Allies Passive Opponents حليف ايجابي : الحلفاء الغير نشيطبن المحايدين المعارضين الغير نشطين المعارضين / الخصوم الايجابيين
    95. 96. Spectrum of Allies “Role Play” Exercise Supporters/Allies Opponents Neutrals 100% 100% 50% 50% 0% الحلفاء / الداعمين الخصوم المحايدين
    96. 97. Using our Tactical Map (Sample Exercise – Case of Nujood) <ul><li>We look at ALL the people and institutions on our map and place them into the “spectrum.” </li></ul><ul><li>Keep in mind the VISION ( the goal ) To END the practice of Child Brides. </li></ul><ul><li>Examine and discuss each person, group and institution on your tactical map AND place them on your spectrum. </li></ul><ul><li>Write a NEW “post-it” to keep your tactical map as it is. Place the new “post-it” on the SPECTRUM. </li></ul>
    97. 98. الأشد معارضة / معارضون نشطون 5 الأكثر دعم / حلفاء نشطون 1 حلفاء سلبيون 2 المحايدون 3 المعارضون السلبيون 4 The Center for Victims of Torture—New Tactics in Human Rights Project Active Opponents NEUTRAL Active Allies Passive Allies Passive Opponents
    98. 99. Questions / Discussion 
    99. 100. Yemeni Women’s Union الإتحاد النسائي اليمني Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Yemen Times Newspaper Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Private School مدرسة خاصة Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Sisters’ Arab Forum أخوات من المنتدى العربي Governorates الحاكم Parliament البرلمان Village Community القرية Conservative المحافظين Liberal المتحررين GWCC / YYDF Glamour Magazine IRIN News Condoleezza Rice, US State Dept HER FATHER والدها NUJOOD نجود Judge’s Family عائلة القاضي Husband الزوج Brothers الأشقاء Judge القاضي Shada Nasser HR Lawyer شدا نصر محامية حقوق الإنسان Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة Sister الشقيقة Use our tactical map to create our Spectrum
    100. 101. 5 1 2 3 4 GOAL: END the practice of Child Brides NUJOOD نجود HER FATHER والدها
    101. 102. 5 1 2 3 4 Active Allies
    102. 103. 5 1 2 3 4 GOAL: END the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC / YYDF NUJOOD نجود HER FATHER والدها Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Judge القاضي Sisters’ Arab Forum أخوات من المنتدى العربي Yemeni Women’s Union الإتحاد النسائي اليمني
    103. 104. 5 1 2 3 4 Active Opponents
    104. 105. 5 1 2 3 4 GOAL: END the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC / YYDF NUJOOD نجود HER FATHER والدها Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Judge القاضي Sisters’ Arab Forum أخوات من المنتدى العربي Yemeni Women’s Union الإتحاد النسائي اليمني Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Husband الزوج Brothers الأشقاء
    105. 106. 5 1 2 3 4 Passive Allies
    106. 107. 5 1 2 3 4 GOAL: END the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC / YYDF NUJOOD نجود HER FATHER والدها Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Judge القاضي Sisters’ Arab Forum أخوات من المنتدى العربي Yemeni Women’s Union الإتحاد النسائي اليمني Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Husband الزوج Brothers الأشقاء Judge’s Family عائلة القاضي Sister الشقيقة IRIN News Condoleezza Rice, US State Dept
    107. 108. 5 1 2 3 4 Passive Opponents
    108. 109. 5 1 2 3 4 GOAL: END the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC / YYDF NUJOOD نجود HER FATHER والدها Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Judge القاضي Sisters’ Arab Forum أخوات من المنتدى العربي Yemeni Women’s Union الإتحاد النسائي اليمني Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Husband الزوج Brothers الأشقاء Judge’s Family عائلة القاضي Sister الشقيقة IRIN News Condoleezza Rice, US State Dept Governorates الحاكم Parliament البرلمان Conservative المحافظين Liberal المتحررين
    109. 110. 5 1 2 3 4 Neutral
    110. 111. 5 1 2 3 4 GOAL: END the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC / YYDF NUJOOD نجود HER FATHER والدها Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Judge القاضي Sisters’ Arab Forum أخوات من المنتدى العربي Yemeni Women’s Union الإتحاد النسائي اليمني Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Husband الزوج Brothers الأشقاء Judge’s Family عائلة القاضي Sister الشقيقة IRIN News Condoleezza Rice, US State Dept Governorates الحاكم Parliament البرلمان Conservative المحافظين Liberal المتحررين Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Private School مدرسة خاصة Village Community القرية Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة
    111. 112. Putting the tactical map and spectrum of allies tools together to identify: <ul><li>Key relationships that need to be affected in order to make changes occur. </li></ul><ul><li>Key relationships or social groups that are currently unaffected by current tactics. </li></ul><ul><li>Allies (new and old) that could be engaged for a more comprehensive and effective strategy. </li></ul><ul><li>Tactics that are currently at play and how they affect the relationships you are targeting. </li></ul>
    112. 113. Tactic Exploration <ul><li>READ your case study – in PAIRS </li></ul><ul><li>Discuss possible applications to the Child Brides case study </li></ul><ul><li>How might your tactic idea contribute to ENDING the practice of Child Brides? </li></ul><ul><li>How might your tactic idea use social media tools to be more effective? </li></ul>
    113. 114. 5 1 2 3 4 GOAL: END the practice of Child Brides Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper GWCC / YYDF NUJOOD نجود HER FATHER والدها Seyaj / Child Protection جمعية حماية الطفل Girls Forum For HR فتيات من حقق الإنسان Judge القاضي Sisters’ Arab Forum أخوات من المنتدى العربي Yemeni Women’s Union الإتحاد النسائي اليمني Sharia Committee مجلس الشريعة Tribal Judge القاضي القبلي Husband الزوج Brothers الأشقاء Judge’s Family عائلة القاضي Sister الشقيقة IRIN News Condoleezza Rice, US State Dept Governorates الحاكم Parliament البرلمان Conservative المحافظين Liberal المتحررين Court House قاعة المحكمة Police Station مركز الشرطة Journalists الصحافيين Private School مدرسة خاصة Village Community القرية Arresting Officer الضابط Taxi Driver سائق سيارة الأجرة
    114. 115. What important considerations are needed in making tactical choices?
    115. 116. Tactical influences: <ul><li>The context in which the tactics will be used. </li></ul>Selling condoms to a truck driver in Bangladesh to prevent AIDS
    116. 117. Tactical influences: <ul><li>A group’s capacities </li></ul>
    117. 118. Tactical influences: <ul><li>Tolerance for risk </li></ul>Young people at risk during demonstration in Serbia
    118. 119. Tactical influences: <ul><li>Analysis of the opponent </li></ul>Protecting a victim’s identity in Nigeria
    119. 120. The Center for Victims of Torture – New Tactics in Human Rights Project 649 Dayton Avenue  St. Paul, MN 55104  USA T:+1.612.436.4800  Email: newtactics@cvt.org Websites: http://www.cvt.org  http://www.newtactics.org Attribution List “The Center for Victims of Torture - New Tactics in Human Rights Project” as the source for any information used in this document as well as any original attribution provided in this document. Noncommercial The information in this document is not to be used for profit. Share Alike If you alter, transform, or build upon this work, you may distribute the resulting work only under the same, similar or a compatible license. The Center for Victims of Torture—New Tactics in Human Rights project invites you to use, share and contribute to the further development of this information under the License: Creative Commons 2.0 The New Tactics in Human Rights project invites you to use and share this information with others. We ask only that you do so using the Creative Commons 2.0 License that is outlined below. A Project of
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