Rob Horton- Social Responsibility
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Rob Horton- Social Responsibility

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Rob Horton- Social Responsibility Rob Horton- Social Responsibility Presentation Transcript

  • SME ConferencePuerto RicoCause Marketing and Social ResponsibilityRob HortonVice President, MarketingDecorative Paints North America
  • Agenda• About AkzoNobel• Our Approach to Social Responsibility• Impact for Sales and Marketing• Questions and Answers SME Puerto Rico 1
  • AkzoNobel key facts2010• Revenue €14.6 billion ($19 billion USD)• 55,590 employees• Around 40 percent of revenue from high- growth markets• One of the leaders in sustainabilityRevenue by business area EBITDA* by business area* Before incidentals SME Puerto Rico 2
  • AkzoNobel is the world’s largestpaint and coatings supplier2009 revenue in € billion 10 8 6 4 2 0 s un t co t t r G SF l in in on pa am e PP t Pa ob Pa as Jo uP ls BA illi M Va oN n ai D -W po ns kz in ip Ka A w N er Sh SME Puerto Rico 3
  • Excellent geographic spread ofboth revenue and profits High-growth markets are important (39% of revenue)% of 2010 revenue 39% 20% 6% ‘Mature’ Europe North America ‘Emerging’ Europe 21% 4% Asia Pacific ME&A 10% Latin America High-growth markets profitability is above average SME Puerto Rico 4
  • Trusted portfolio of global brands SME Puerto Rico 5
  • SOCIALRESPONSIBILITY 31 million results SME Puerto Rico 6
  • SOCIALUnderstand what’sgoing on. SME Puerto Rico 7
  • Global megatrends affecting societyPopulation growth Climate change6.8 billion people today to over 9 billion Increase the need for energy efficiencyin 2050 and low carbon & renewable energy sourcesQuality of life Scarcity of natural resourcesA new middle class Drives innovation3 billion people emerging over the next Today we use replenishment capacity of20 years 1.5 planets* Sources: UN World Population prospects, OECD, IPCC, World resources institute, WBCSD SME Puerto Rico 8
  • There’s a business case for being sociallyresponsible… Demographics/ globalization Scarcity of natural resources Climate change Quality of life Requires paradigm shifts in technology and our institutions Dematerialization Recycling Global emission rights Renewable energy SME Puerto Rico 9
  • Our sustainability framework SME Puerto Rico 10
  • There’s a human case as well… SME Puerto Rico 11
  • RESPONSIBILITYApply what you do bestto meet a specific need. SME Puerto Rico 12
  • “Guiding Principle #6: We identifya specific point of intervention andapply our efforts against a theoryof change.” ---Bill & Melinda Gates Foundation SME Puerto Rico 13
  • Our point of intervention:We add color to people’s lives SME Puerto Rico 14
  • Significant implications for sales &marketing1.) Employee engagement2.) Brand building3.) Community renewal4.) Support a cause using amightier platform SME Puerto Rico 15
  • Social Responsibility in the form of employee engagementEmployee Engagement in the US SME International / Puerto Rico 16
  • Social Brand Building in Poland Responsibility in the form ofemployee engagement SME International / Puerto Rico 17
  • Social Responsibility in the form ofUrban renewal employee engagementin Vietnam SME International / Puerto Rico 18
  • Own a Color and Save a Child’s LifeA cause marketing partnership with UNICEF Visit ownacolour.com SME Puerto Rico 19
  • SME ConferencePuerto RicoQ&A