Waves of Change: How Mobile                 has Transformed Marketing                          J. Ramphis Castro Planadeba...
Today’s Agenda                    Mobile Internet in Puerto Rico                    Trends in Mobile Adoption: Why should ...
Wednesday, May 16, 2012
Wednesday, May 16, 2012
First, some data on Internet                    Usage in Puerto RicoWednesday, May 16, 2012
Let’s dig deeper...Wednesday, May 16, 2012
Wednesday, May 16, 2012
It won’t change anytime soon...Wednesday, May 16, 2012
Wednesday, May 16, 2012
Meanwhile, on mobile....Wednesday, May 16, 2012
Wednesday, May 16, 2012
Why is this relevant?Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Where do we go from                                 here?Wednesday, May 16, 2012
Some Do’s and Don’ts                    Respect your                    customers                    Always ask           ...
Don’ts                    Send unsolicited or                    irrelevant push                    notifications or SMS  ...
Cutting-edge Mobile                              MarketingWednesday, May 16, 2012
Best way to build                            competency?Wednesday, May 16, 2012
@jramphisWednesday, May 16, 2012
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Presentación Waves of Change: How Mobile has Transformed Marketing

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Como parte del programa educativo de la undécima edición del SME Digital Forum, se presentaron varias charlas concurrentes durante la tarde. Para el beneficio de los participantes que asistieron y los que no pudieron asistir, incluimos la presentación en pdf del seminario: Waves of Change: How Mobile has Transformed Marketing ofrecido por J. Ramphis Castro Planadeball, fundador y CEO de TaínoApp.

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Presentación Waves of Change: How Mobile has Transformed Marketing

  1. 1. Waves of Change: How Mobile has Transformed Marketing J. Ramphis Castro Planadeball, P.E.,J.D. It ’s worse th a n you th in k !Wednesday, May 16, 2012
  2. 2. Today’s Agenda Mobile Internet in Puerto Rico Trends in Mobile Adoption: Why should I care? Do’s and Don’ts in Mobile Strategy Advanced Marketing Techniques on MobileWednesday, May 16, 2012
  3. 3. Wednesday, May 16, 2012
  4. 4. Wednesday, May 16, 2012
  5. 5. First, some data on Internet Usage in Puerto RicoWednesday, May 16, 2012
  6. 6. Let’s dig deeper...Wednesday, May 16, 2012
  7. 7. Wednesday, May 16, 2012
  8. 8. It won’t change anytime soon...Wednesday, May 16, 2012
  9. 9. Wednesday, May 16, 2012
  10. 10. Meanwhile, on mobile....Wednesday, May 16, 2012
  11. 11. Wednesday, May 16, 2012
  12. 12. Why is this relevant?Wednesday, May 16, 2012
  13. 13. Wednesday, May 16, 2012
  14. 14. Wednesday, May 16, 2012
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  26. 26. Wednesday, May 16, 2012
  27. 27. Wednesday, May 16, 2012
  28. 28. Wednesday, May 16, 2012
  29. 29. Where do we go from here?Wednesday, May 16, 2012
  30. 30. Some Do’s and Don’ts Respect your customers Always ask permission Live by your analytics Be as targeted and specific as possibleWednesday, May 16, 2012
  31. 31. Don’ts Send unsolicited or irrelevant push notifications or SMS (know your audience)Wednesday, May 16, 2012
  32. 32. Cutting-edge Mobile MarketingWednesday, May 16, 2012
  33. 33. Best way to build competency?Wednesday, May 16, 2012
  34. 34. @jramphisWednesday, May 16, 2012
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