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Milano Marathon Activation

Milano Marathon Activation

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  • 1. Francesca Acerbi PR Manager adidas Italy
  • 2. Continued Strong Momentum In Running • Sales increase 7% currency-neutral in Q1 • Strong performance of Boost and Springblade franchises • Western Europe, European Emerging Markets and Japan all up at double-digit rates • Running apparel sales increase 17%
  • 3. Employees: internal activation
  • 4. Employees: Milano Relay Marathon
  • 5. 14/03/2012 14
  • 6. Publication: newspaper Circulation: 374.662 Issues: 4 (3rd, 4th, 6th, 7th April) Publication: weekly magazine Circulation: 331.926 Issues: 2 (29th March, 5th April) Recipients: all participants and registered Issues: 6 (1/week in the last 6 weeks before the competition)
  • 7. 100 sm for 2 areas (brand + own retail/merchandising) Energy Boost, Supernova Glide Boost and Milano Marathon creative for the graphic setting € 6.830,00 net sales income (51% men 32,4% woman - 65,7% app 26,13% ftw 8,1% hardware ) product test with supernova glide boost, energy boost and revenergy boost (available all shoes of the sales area) 142 complete gait analysis in the 2,5 days of the expo #cityrunners invited to the booth to have their gym bag and partecipate to the last mental training session (mental coach Patrizio Pintus, vip/asset Davide Cassani and Aldo Rock) Photo session with guest and #cityrunners
  • 8. over 14000 runners, 4500 for the marathon and 9500 for the relay marathon 2 adidas top runners on the 1st and 2nd position in the absolute Marathon (Kiprop Francis in 2:08:53 and Tum Stephen Kipkemei in 2:10:41) 2 adidas assets (men and women) on the 1st position for the Italian Championship in the Marathon (Danilo Goffi in 2:17:20 and Claudia Gelsomino in 2:51:21) 27 pacers outfits 2 portals (start/finish) and 4 inflatable arches 2 km of TNT adidas boost 3 carpets “endless energy” 42 km boards, podium backdrop 8% in the Marathon (+12% vs 2013 and +66% vs 2012) @ 8,7% in the Relay Marathon (4th fraction)
  • 9. 14/03/2012Footer 22