14 milano marathon 2014 adidas_14

  • 32 views
Uploaded on

Milano Marathon Activation

Milano Marathon Activation

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
32
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Francesca Acerbi PR Manager adidas Italy
  • 2. Continued Strong Momentum In Running • Sales increase 7% currency-neutral in Q1 • Strong performance of Boost and Springblade franchises • Western Europe, European Emerging Markets and Japan all up at double-digit rates • Running apparel sales increase 17%
  • 3. Employees: internal activation
  • 4. Employees: Milano Relay Marathon
  • 5. 14/03/2012 14
  • 6. Publication: newspaper Circulation: 374.662 Issues: 4 (3rd, 4th, 6th, 7th April) Publication: weekly magazine Circulation: 331.926 Issues: 2 (29th March, 5th April) Recipients: all participants and registered Issues: 6 (1/week in the last 6 weeks before the competition)
  • 7. 100 sm for 2 areas (brand + own retail/merchandising) Energy Boost, Supernova Glide Boost and Milano Marathon creative for the graphic setting € 6.830,00 net sales income (51% men 32,4% woman - 65,7% app 26,13% ftw 8,1% hardware ) product test with supernova glide boost, energy boost and revenergy boost (available all shoes of the sales area) 142 complete gait analysis in the 2,5 days of the expo #cityrunners invited to the booth to have their gym bag and partecipate to the last mental training session (mental coach Patrizio Pintus, vip/asset Davide Cassani and Aldo Rock) Photo session with guest and #cityrunners
  • 8. over 14000 runners, 4500 for the marathon and 9500 for the relay marathon 2 adidas top runners on the 1st and 2nd position in the absolute Marathon (Kiprop Francis in 2:08:53 and Tum Stephen Kipkemei in 2:10:41) 2 adidas assets (men and women) on the 1st position for the Italian Championship in the Marathon (Danilo Goffi in 2:17:20 and Claudia Gelsomino in 2:51:21) 27 pacers outfits 2 portals (start/finish) and 4 inflatable arches 2 km of TNT adidas boost 3 carpets “endless energy” 42 km boards, podium backdrop 8% in the Marathon (+12% vs 2013 and +66% vs 2012) @ 8,7% in the Relay Marathon (4th fraction)
  • 9. 14/03/2012Footer 22