What Do Social Media Agencies Do?

1,028 views

Published on

Gary Stockert of [s+m+c]pros gives a glimpse into the types of social media agencies and how they can take you from the implementation to theoptimization, and then all the way to the monetization of your social media efforts!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,028
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What Do Social Media Agencies Do?

  1. 1. What Do Social Media AgenciesDo?By Gary Stockert
  2. 2. We play for a living! It’s hard work2
  3. 3. What do the below have in common? • Lower Marketing Budgets • Fewer leads/quality of leads • Larger consumer demand for online content3
  4. 4. Social Media?4
  5. 5. Our Industry’s Response • Social Media Agencies sprouting up everywhere • Traditional Agencies have a decision to make • Everyone Struggles at First • First In Wins ▫ For everyone5
  6. 6. Common Services 1) Development/Design 2) Engagement/Community Management 3) Consulting/Strategy6
  7. 7. Development Services • Most Common form of services provided • Set up work for Social Sites • Do basic design work • Some do more high end app development7
  8. 8. 8
  9. 9. Engagement Services • Social Posting • Responses • Content sharing • Also known as Community Management9
  10. 10. 10
  11. 11. 11
  12. 12. Consulting Services • 100% Custom approach • Strategy Focused • Analysis • Coaching12
  13. 13. 13
  14. 14. 14 8
  15. 15. Three Steps for Social Success 1) Implementation 2) Optimization 3) Monetization15
  16. 16. Implementation • 0+ Fans, followers and connections • Effort + $ = frustration • Live Market test • Base level strategy16
  17. 17. 17
  18. 18. Optimization • Fans, followers and connections are growing • Not sure of value of web presence or “Likes” • Effort + $=unsure about value • Plateau effect on Business Owners18
  19. 19. 19
  20. 20. Monetization • 1,000+ fans, followers and connections • ROI becomes a major factor • Over the “hump” • Effort + $=Measurable results20
  21. 21. 21
  22. 22. Results22
  23. 23. Tips for Success at Any Stage • Inform • Educate • Advise • Incent23
  24. 24. Six Street Smart Questions 1) What do I hope to accomplish with my Social Presence? (Check the box factor) 2) How much effort and $ can I spend per month? 3) How are my competitors using Social?24
  25. 25. Six Street Smart Questions 4) Who best to manage my community? ▫ Me or a third party? 5) What content do I have that I can re-purpose? 6) How can I start now? (First in wins)25
  26. 26. Questions for the Presenter?• Thanks for joining us!Gary Stockertgstockert@smcpros.com612.293.0423

×