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Social media why is it important for our business

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If you are looking for dynamic social media speakers with first-hand case studies, there is no better company to turn to than SMCpros. Our experienced speaking team has spoken at over 75 events in the ...

If you are looking for dynamic social media speakers with first-hand case studies, there is no better company to turn to than SMCpros. Our experienced speaking team has spoken at over 75 events in the last year in front of nearly 10,000 people.

We’ve presented to corporations, non-profits, sales teams, CEO round tables, B2B marketers, realtors, college students, and even to a clown association. Speaking engagements have ranged from advanced social media panels, to Facebook 101 workshops, to keynotes, and even full-day training sessions.

Examples of topics we frequently speak on:
- Social Media: Why is it important for our business?
- Social Media: Getting started today
- Social Media as a tool: Advanced Facebook and Twitter Marketing
- Youth & Entrepreneurship

Speakers available:
- Tyler Olson, CEO at SMCpros
- Mitchell Hislop, Geek Specialist at SMCpros
- Dan Antonson, Trainer at SMCpros

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  • Took the age distribution data we had collected and calculated what the age distribution looked like across all 19 sites counted together. The resulting chart is above. A full  25% of the users  on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere.  Breaking it down: 64% of Twitter’s users  are aged 35 or older. 61% of Facebooks’s users  are aged 35 or older.
  • This is where you talk about the importance of developing a strategy and setting expectations, objectives, etc. You can use this slide to discuss: We believe a comprehensive social media plan is necessary. This ensures that you are engaging social media users in a variety of settings. Our primary objectives for campaigns Increased restaurant traffic to drive ROI Increased website traffic Increased online awareness Engaging social media presence There are a wide variety of platforms on the web, but we recommend focusing only on those with the highest potential to move the Famous Dave’s business. It enables a more thorough approach It ensure you will not be “spread-too-thin”. A focused approach allows for better on-going engagement possibilities. Our recommended social media platforms for Famous Dave’s are: Facebook YouTube Twitter FourSquare Blog postings Copyright 2009 © SMCpros, Inc.
  • This is an example of a $5K project
  • Set-up, created and managed Facebook Fan Page and Twitter account. Integrated social media icons on website, ran targeted ads, emailing newsletter to database and trained them in. 10K example
  • Talk about the social media platforms out there, how to determine which one is best for your industry, and finding out where your customers are and joining those platforms to engage, raise brand awareness, run target ads… Strategic approach Copyright 2009 © SMCpros, Inc.
  • Ran social media ads in parallel with large market radio ads.
  • Listening to your customers: Social Media Monitoring tools allow you to gain insight into what your customers are saying about your brand Discover who is creating the greatest negativity about your brand Receive reports on Volume, Sentiment, Geo-location, trending keywords, breakdown by platform, and recommended reaction plan Instant feedback on new product launches, effects of marketing promotions, etc. You can also discuss research and how it benefits organizations. Missed opportunities we find – like FD brand, logo, negative comments, etc The next slide has screen shots of the report and you can use Minnie as an example. If you must (and I don’t recommend it) you can use the below too: (this was on a slide you added to the ppt and I removed) Famous Dave’s mentions online in the last 7 days: 520 times on Facebook 456 times on Twitter 80 Proof mentioned: 57 times on Facebook 42 times on Twitter 76 times on blogs & forums Copyright 2009 © SMCpros, Inc.
  • The objective of monitoring was to know what the general population thought about its product as well as collecting, analyzing and consulting on the data found which in turn saved the client time, money and frustration. This 3 month study helped determine the value of monitoring and guided the client on how to proceed, listen and properly engage with the audience. There are monitoring tools available radian 6, sm2, filterbox for larger businesses it tends to be 1-10k/month depending on volume. Additionally, you need more than just the raw data, you need someone to analyze the data for you.
  • The objective of monitoring was to know what the general population thought about its product as well as collecting, analyzing and consulting on the data found which in turn saved the client time, money and frustration. This 3 month study helped determine the value of monitoring and guided the client on how to proceed, listen and properly engage with the audience. There are monitoring tools available radian 6, sm2, filterbox for larger businesses it tends to be 1-10k/month depending on volume. Additionally, you need more than just the raw data, you need someone to analyze the data for you.
  • S Plan – do they have one, does it align with other mktg objectives, etc. Does it feel like the messaging is just thrown together or is there clear objectives being accomplished? Is your team measuring key objectives that fit with your business objectives and you are seeing regular reports? If they are not stressing the importance of listening on social media, they clearly do not understand social media. It’s 2-way communication… it’s more that just broadcasting

Social media why is it important for our business Social media why is it important for our business Presentation Transcript