Your SlideShare is downloading. ×
Social Media: Why is it
important for our
business?
Objective: Utilizing Social Media to generate
Business via Facebook, T...
About Tyler Olson
 Professional Speaker, Entrepreneur
 Co-Founder of SMCpros - Social Media Agency in
Minneapolis
 Cons...
Our Social Media Background
Extensive Social Media Experience
o High Profile US Political Campaigns
o Schwan’s
o Four For...
Where we have been
4© 2010 SMCpros. All rights Reserved.
A Glimpse into Social Media
 Over 500 million active users on Facebook
 100 million of those users access Facebook throu...
Marketing Budget Allocation
Current marketing budget spending on social media:
August 2009: 3.5%
February 2010: 5.6%
Mar...
Inbound Marketing vs Outbound Marketing
7© 2010 SMCpros. All rights Reserved.
Source: State of Inbound Marketing Report - ...
Age Distribution across Social Media
8© 2010 SMCpros. All rights Reserved.
"A vision without action is called a daydream; but then again,
action without a vision is called a nightmare. “
~ Jim Sore...
Case Study #1:
High end European car dealership
10© 2010 SMCpros. All rights Reserved.
Objective:
 Exposure
 Attendance
...
Case Study #2:
Non-Profit – H2O for Life
11© 2010 SMCpros. All rights Reserved.
Objective:
 Awareness
 Donations
 Engag...
“Go to where the customers
are rather than bringing
customers to you. Sure book
readers go to bookstores, but
we go other ...
Case Study #3:
Midwest Auto Industry Association
13© 2010 SMCpros. All rights Reserved.
Objective:
 Brand awareness
 Web...
14
“Before you journey, observe the wind carefully, detect its
direction, and then follow it. You will get to your destina...
Case Study #4:
Fortune 100 Multi-industry Company
15© 2010 SMCpros. All rights Reserved.
Three months monitoring
 25,000...
Facebook
16© 2010 SMCpros. All rights Reserved.
Facebook – Home Page Feeds
17© 2010 SMCpros. All rights Reserved.
Facebook – Fan Pages
18© 2010 SMCpros. All rights Reserved.
Campaign
19© 2010 SMCpros. All rights Reserved.
Friends/Security Settings
20© 2010 SMCpros. All rights Reserved.
LinkedIn Profile
21© 2010 SMCpros. All rights Reserved.
LinkedIn Search
22© 2010 SMCpros. All rights Reserved.
LinkedIn People Search
23© 2010 SMCpros. All rights Reserved.
LinkedIn Corporate Profile
24© 2010 SMCpros. All rights Reserved.
LinkedIn Corporate Profile – Cont.
25© 2010 SMCpros. All rights Reserved.
LinkedIn Group
26© 2010 SMCpros. All rights Reserved.
LinkedIn Group – Cont.
27© 2010 SMCpros. All rights Reserved.
Twitter
28© 2010 SMCpros. All rights Reserved.
Real Time Search
29© 2010 SMCpros. All rights Reserved.
TweetDeck
30© 2010 SMCpros. All rights Reserved.
Bit.ly
31© 2010 SMCpros. All rights Reserved.
Where visitors come from
32© 2010 SMCpros. All rights Reserved.
Food for Thought
33© 2010 SMCpros. All rights Reserved.
How do you evaluate your current social media employees and
vendor...
Contact Us!
34© 2010 SMCpros. All rights Reserved.
Website: www.smcpros.com
Email: tolson@smcpros.com
Phone: 952-232-5172
...
Upcoming SlideShare
Loading in...5
×

Social media why is it important for our business

1,541

Published on

If you are looking for dynamic social media speakers with first-hand case studies, there is no better company to turn to than SMCpros. Our experienced speaking team has spoken at over 75 events in the last year in front of nearly 10,000 people.

We’ve presented to corporations, non-profits, sales teams, CEO round tables, B2B marketers, realtors, college students, and even to a clown association. Speaking engagements have ranged from advanced social media panels, to Facebook 101 workshops, to keynotes, and even full-day training sessions.

Examples of topics we frequently speak on:
- Social Media: Why is it important for our business?
- Social Media: Getting started today
- Social Media as a tool: Advanced Facebook and Twitter Marketing
- Youth & Entrepreneurship

Speakers available:
- Tyler Olson, CEO at SMCpros
- Mitchell Hislop, Geek Specialist at SMCpros
- Dan Antonson, Trainer at SMCpros

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,541
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Took the age distribution data we had collected and calculated what the age distribution looked like across all 19 sites counted together. The resulting chart is above.
    A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. 
    Breaking it down: 64% of Twitter’s users are aged 35 or older.
    61% of Facebooks’s users are aged 35 or older.
  • This is where you talk about the importance of developing a strategy and setting expectations, objectives, etc.
    You can use this slide to discuss:
    We believe a comprehensive social media plan is necessary. This ensures that you are engaging social media users in a variety of settings. Our primary objectives for campaigns
    Increased restaurant traffic to drive ROI
    Increased website traffic
    Increased online awareness
    Engaging social media presence
    There are a wide variety of platforms on the web, but we recommend focusing only on those with the highest potential to move the Famous Dave’s business.
    It enables a more thorough approach
    It ensure you will not be “spread-too-thin”.
    A focused approach allows for better on-going engagement possibilities.
    Our recommended social media platforms for Famous Dave’s are:
    Facebook
    YouTube
    Twitter
    FourSquare
    Blog postings
  • This is an example of a $5K project
  • Set-up, created and managed Facebook Fan Page and Twitter account. Integrated social media icons on website, ran targeted ads, emailing newsletter to database and trained them in.
    10K example
  • Talk about the social media platforms out there, how to determine which one is best for your industry, and finding out where your customers are and joining those platforms to engage, raise brand awareness, run target ads…
    Strategic approach
  • Ran social media ads in parallel with large market radio ads.
  • Listening to your customers:
    Social Media Monitoring tools allow you to gain insight into what your customers are saying about your brand
    Discover who is creating the greatest negativity about your brand
    Receive reports on Volume, Sentiment, Geo-location, trending keywords, breakdown by platform, and recommended reaction plan
    Instant feedback on new product launches, effects of marketing promotions, etc.
    You can also discuss research and how it benefits organizations. Missed opportunities we find – like FD brand, logo, negative comments, etc
    The next slide has screen shots of the report and you can use Minnie as an example.
    If you must (and I don’t recommend it) you can use the below too: (this was on a slide you added to the ppt and I removed)
    Famous Dave’s mentions online in the last 7 days:
    520 times on Facebook
    456 times on Twitter
    80 Proof mentioned:
    57 times on Facebook
    42 times on Twitter
    76 times on blogs & forums
  • The objective of monitoring was to know what the general population thought about its product as well as collecting, analyzing and consulting on the data found which in turn saved the client time, money and frustration.
    This 3 month study helped determine the value of monitoring and guided the client on how to proceed, listen and properly engage with the audience.
    There are monitoring tools available radian 6, sm2, filterbox for larger businesses it tends to be 1-10k/month depending on volume. Additionally, you need more than just the raw data, you need someone to analyze the data for you.
  • The objective of monitoring was to know what the general population thought about its product as well as collecting, analyzing and consulting on the data found which in turn saved the client time, money and frustration.
    This 3 month study helped determine the value of monitoring and guided the client on how to proceed, listen and properly engage with the audience.
    There are monitoring tools available radian 6, sm2, filterbox for larger businesses it tends to be 1-10k/month depending on volume. Additionally, you need more than just the raw data, you need someone to analyze the data for you.
  • S Plan – do they have one, does it align with other mktg objectives, etc.
    Does it feel like the messaging is just thrown together or is there clear objectives being accomplished?
    Is your team measuring key objectives that fit with your business objectives and you are seeing regular reports?
    If they are not stressing the importance of listening on social media, they clearly do not understand social media. It’s 2-way communication… it’s more that just broadcasting
  • Transcript of "Social media why is it important for our business"

    1. 1. Social Media: Why is it important for our business? Objective: Utilizing Social Media to generate Business via Facebook, Twitter & LinkedIn
    2. 2. About Tyler Olson  Professional Speaker, Entrepreneur  Co-Founder of SMCpros - Social Media Agency in Minneapolis  Consults on topics related to Social Media  Recently sold his first business, HelpMeTy.com  Spoken at over 50 events in the last 12 months on Social Media to over 5,000 people 2© 2010 SMCpros. All rights Reserved.
    3. 3. Our Social Media Background Extensive Social Media Experience o High Profile US Political Campaigns o Schwan’s o Four Fortune 500 companies o Manufacturing companies o Financial/Auditing companies o Famous Dave’s New Business Minnesota monthly publication PC World magazine Speaking Engagements 3© 2010 SMCpros. All rights Reserved.
    4. 4. Where we have been 4© 2010 SMCpros. All rights Reserved.
    5. 5. A Glimpse into Social Media  Over 500 million active users on Facebook  100 million of those users access Facebook through their mobile  Over 100 million Twitter users and over 100 million tweets per day  Over 70 million active users on LinkedIn  75% have a company page on a social networking site  69% post status updates and articles of interest on social media sites  54% monitor feedback about the business  39% maintain a blog 5© 2010 SMCpros. All rights Reserved.
    6. 6. Marketing Budget Allocation Current marketing budget spending on social media: August 2009: 3.5% February 2010: 5.6% Marketing budget spending on social media in the next 12 months: August 2009: 6.1% February 2010: 9.9% Marketing budget spending on social media in the next 5 years: August 2009: 13.7% February 2010: 17.7% 6© 2010 SMCpros. All rights Reserved. Above stats based on The CMO Survey study
    7. 7. Inbound Marketing vs Outbound Marketing 7© 2010 SMCpros. All rights Reserved. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    8. 8. Age Distribution across Social Media 8© 2010 SMCpros. All rights Reserved.
    9. 9. "A vision without action is called a daydream; but then again, action without a vision is called a nightmare. “ ~ Jim Sorensen (1967 - ), NCAA II 1500 Champion
    10. 10. Case Study #1: High end European car dealership 10© 2010 SMCpros. All rights Reserved. Objective:  Exposure  Attendance Ran Facebook Ads targeted at car connoisseurs within the metro area to get people to attend a unique Minnesota car unveiling. Outcome:  248,000 impressions  122 relevant clicks  20 attendees, 1 purchased car on day of event
    11. 11. Case Study #2: Non-Profit – H2O for Life 11© 2010 SMCpros. All rights Reserved. Objective:  Awareness  Donations  Engagement/interaction Outcome:  2,000 fans in one month  Increased website traffic  Engagement with fans
    12. 12. “Go to where the customers are rather than bringing customers to you. Sure book readers go to bookstores, but we go other places. Time is short for all of us, so surprise me by being somewhere I don’t expect you to be.” ~ Mark Cuban, American Entrepreneur
    13. 13. Case Study #3: Midwest Auto Industry Association 13© 2010 SMCpros. All rights Reserved. Objective:  Brand awareness  Website traffic  More clients Outcome:  $30k was spent on radio ads, $20k on Social Media  Social Media produced 40x more web traffic than Radio  Social Media produced 3x more conversions than Radio  Increased exposure and awareness
    14. 14. 14 “Before you journey, observe the wind carefully, detect its direction, and then follow it. You will get to your destination twice as fast with half the effort.” ~ Chin-Ning Chu, American business expert
    15. 15. Case Study #4: Fortune 100 Multi-industry Company 15© 2010 SMCpros. All rights Reserved. Three months monitoring  25,000 data points  Reported on: o Mentions o Sentiment o Relevancy o Platforms o Competitor reviews
    16. 16. Facebook 16© 2010 SMCpros. All rights Reserved.
    17. 17. Facebook – Home Page Feeds 17© 2010 SMCpros. All rights Reserved.
    18. 18. Facebook – Fan Pages 18© 2010 SMCpros. All rights Reserved.
    19. 19. Campaign 19© 2010 SMCpros. All rights Reserved.
    20. 20. Friends/Security Settings 20© 2010 SMCpros. All rights Reserved.
    21. 21. LinkedIn Profile 21© 2010 SMCpros. All rights Reserved.
    22. 22. LinkedIn Search 22© 2010 SMCpros. All rights Reserved.
    23. 23. LinkedIn People Search 23© 2010 SMCpros. All rights Reserved.
    24. 24. LinkedIn Corporate Profile 24© 2010 SMCpros. All rights Reserved.
    25. 25. LinkedIn Corporate Profile – Cont. 25© 2010 SMCpros. All rights Reserved.
    26. 26. LinkedIn Group 26© 2010 SMCpros. All rights Reserved.
    27. 27. LinkedIn Group – Cont. 27© 2010 SMCpros. All rights Reserved.
    28. 28. Twitter 28© 2010 SMCpros. All rights Reserved.
    29. 29. Real Time Search 29© 2010 SMCpros. All rights Reserved.
    30. 30. TweetDeck 30© 2010 SMCpros. All rights Reserved.
    31. 31. Bit.ly 31© 2010 SMCpros. All rights Reserved.
    32. 32. Where visitors come from 32© 2010 SMCpros. All rights Reserved.
    33. 33. Food for Thought 33© 2010 SMCpros. All rights Reserved. How do you evaluate your current social media employees and vendors ? Strategic Plan Messaging Strategy and Schedule Measurement / Metrics / Reports Importance of Monitoring Value in Marketing & Sales
    34. 34. Contact Us! 34© 2010 SMCpros. All rights Reserved. Website: www.smcpros.com Email: tolson@smcpros.com Phone: 952-232-5172 Connect with me: www.facebook.com/tylerolson www.twitter.com/tyolson www.linkedin.com/in/tylermolson “Working with SMCpros has been a great experience. Tyler was great in meeting with us to formulate the right plan, and then the SMCpros staff did the set-up, training, co-management and assistance to make the most of our social media presence. We can wholeheartedly recommend them to businesses large and small.” Sabathani Community Center

    ×