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Hits: A look at web metrics

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  • Transcript of "Hits: A look at web metrics"

    1. 1. HITS: AN INTRO TO WEB METRICS Mitchell Hislop – SMCpros - WordCampMPLS
    2. 2. Who is this guy?
    3. 3. Mitchell Hislop
    4. 4. http://mitchellhislop.co m
    5. 5. (Sorry…Blame Lessig) Wait, who are you?
    6. 6. Mitchell Hislop  Developer  Consultant  Technoluster  Journalist  Speaker  Student
    7. 7. That’s like a hit-counter, right? What are web metrics?
    8. 8. Web Metrics 101  Much more than a hit counter  Data  Valuable Data
    9. 9. Why use metrics?
    10. 10. Why???  Decisions  Remember “Valuable Data”?  Proof  Subset of decisions  Ego  Hopefully nothing to do with decisions
    11. 11. The top hit on Google for “Analytics” Google Analytics
    12. 12. Other Analytics  Woopra  ReInvigorate  Lijit  Built-in WP stats
    13. 13. Why WordPress? Why Google Analytics?
    14. 14. DEMO TIME!!! Where’s the popcorn?
    15. 15. What did we learn?  How Google Analytics works  What (most of) the numbers mean  Visits  Visitors  Pageviews  How to integrate it into WP
    16. 16. What Next?  Go to my next session “Beyond Hits”  Seriously, I designed them to go in order  Conversion University  Google Analytics IQ test  Individual Qualification  Play with it!  Poking around  Challenges
    17. 17. QUESTIONS? Lean on me, when you’re not strong, and cant read the data…
    18. 18. Want to be pen pals?  @mitchellhislop  Mitchellhislop.com  MSPWPUG  Tech Table  hi@mitchellhislop.com
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