Facebook Changes: What They Are and Why You Should Care
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Facebook Changes: What They Are and Why You Should Care

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Dan Antonson of SMCpros walks the viewer through the new Facebook Changes and what they mean for marketers and brands! Link to download video: http://smcpros.com/webinar-2/

Dan Antonson of SMCpros walks the viewer through the new Facebook Changes and what they mean for marketers and brands! Link to download video: http://smcpros.com/webinar-2/

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    Facebook Changes: What They Are and Why You Should Care Facebook Changes: What They Are and Why You Should Care Presentation Transcript

    • FACEBOOK CHANGESWhat They Are and Why You Should CarePlus, LinkedIn Has Some Changes Too!
    • AGENDA FOR TODAY Facebook Cover Photo Admin Panel Tab Size and Location of Apps/Info Premium Ads and Sponsored Stories Company Milestones Ability to See Friend’s Opinions Post Control 2 LinkedIn Changes
    • A GLANCE AT FACEBOOK 845 Million Active Users in December 2011 50% of them using Mobile Component of Facebook 3
    • A GLANCE AT FACEBOOK Facebook captures 1 in 11 online visits 4
    • A GLANCE AT FACEBOOK1 in 5 Pageviews Online, 20 Minutes Average Visit 5
    • A GLANCE AT FACEBOOK 77% 6
    • A GLANCE AT FACEBOOK 56% 7
    • FACEBOOK TIMELINE FOR PROFILES 8
    • THE OLD Home page is new “default” Users can still “land” on the tab through  Links in posts  Facebook ads 9  Sites outside Facebook.
    • THE NEW 10
    • 11
    • 12
    • TAB SIZE AND LOCATION CHANGED Home page is new “default” Users can still “land” on the tab through  Links in posts  Facebook ads 13  Sites outside Facebook.
    • •Choose 520 or810 pixels widewith lengthstill determinedby you 14
    • “ABOUT” SECTION 15
    • FUSION OF ADMIN PANEL &INSIGHTS Remember this? Now there’s this! 16
    • 17
    • PREMIUM ADS18 And Sponsored Stories!
    • PREMIUM ADS AND SPONSORED STORIES Ads Less like Ads  Facebook wants ads to be more natural  Sidebar Ads will still exist No More Megaphone  To see a story, a friend has to have liked a page  OR – you already have to be a fan of the page 19
    • PREMIUM ADS AND SPONSORED STORIES 20
    • PREMIUM AND “LIKE” AD 21
    • RSVP AD POLL AD 22
    • SAMPLING AD 23
    • PREMIUM VIDEO AD 24
    • TYPES OF ADS – SPONSORED STORIES Sponsored Stories  Page Likes  Application Interactions  Check-ins  Page Posts 25
    • REACH GENERATOR  Pay a Fixed Fee to ensure that your content / ads will be seen by 75 percent of your Fans. OFFERS  Create special offers on your Timeline to be redeemed in-store.  No Cost 26
    •  Game Changer Increase in reach and impressions 27
    • QUESTIONS?28 Next Topic: Company Milestones
    • COMPANY MILESTONES COMPONENT 29
    • MORE POST CONTROL GIVEN Starred content will fit the width of the timeline Important or memorable statuses can be “pinned” 30
    • FRIENDS AND MESSAGES Fans can see which of their friends “like” your page right on your timeline Plus, messages between businesses and fans 31
    • STRATEGY32 Next Topic: A Case Study with Timeline
    • FACEBOOK TIMELINE : THE STRATEGY 33
    • FACEBOOK TIMELINE : THE STRATEGY 34
    • FACEBOOK TIMELINE : THE STRATEGY 35
    • FACEBOOK TIMELINE : THE STRATEGY 36
    • QUESTIONS?37
    • CONTACT INFO Dan Antonson  SMCpros  dantonson@smcpros.com  info@smcpros.com  612.298.2330  Smcpros.com  @smcpros  Facebook.com/smcpros Chad Kluge  ckluge@smcpros.com  @chadkluge 38
    • THANK YOU39 From all of us at SMCpros headquarters!