Get connected with us!
Announce our mission!
Introduce our team!
Hear from tonight's speaker - Mike McClure!
Q&A with Mike!
Reveal October's event!
Connect With Us
SMCgreatlakes.com (website to come)
powered by: NextMedia 360!
twitter.com/SMCgreatlakes | #smcglb!
By phone: 989.941.6490!
Text alerts: SMCGLB to 313131
Mission - To educate and enhance the use of
social media, for professional purpose
throughout the Great Lakes Bay Region.!
Social Media - Internet based tools for two-way
communicating, sharing and discussing
Jeff DeHaven - President!
Will Hard - Vice President!
Erin Poltorak - Treasurer!
Celeste Ivon - Events!
Tyler Heitzman - Events!
Heidi McIvor - Sponsorship !
Alisha Beckrow - Sponsorship
President of Social
Media Club Detroit !
The Yaffee Group!
“Creativity & Agility:
Your Social Media Secret Weapons”
Mike McClure. Executive Creative Director & Social Media Director,
The Yaffe Group/ President, Social Media Club Detroit
“Creativity is the last legal way to gain an
unfair advantage over your competition”
" " " " -Maurice Saatchi
Average consumer sees 247 marketing
messages a day
• (SOMETHING THAT REPRESENTS PEOPLE
• “Imagination is more important than knowledge.” -
“When you make music
or write or create, it's
really your job to have
condomless sex with
whatever idea it is you're
writing about at the
time.” ― Lady Gaga
Look at things from the opposite point of
WATER IS LIFE "Hashtag Killer"
View the issue from different people’s point of view
Dove: Real Beauty Sketches
Find ways to involve UNEXPECTED business
operations and departments in your campaign