SMC GLB Sept 2013

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Creativity & Agility: Your Social Media Secret Weapons
by Mike McClure
Executive Creative Director
The Yaffe Group
& President for SMC Detroit

Published in: Education, Technology, Business
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SMC GLB Sept 2013

  1. 1. Welcome September Launch Event @SMCgreatlakes | #smcglb | /SMCgreatlakes
  2. 2. Venue sponsored by: svsu.edu/ocepd | /SVSUocepd
  3. 3. September event sponsor: king-services.com
  4. 4. Tonight's Agenda Get connected with us! Announce our mission! Introduce our team! Hear from tonight's speaker - Mike McClure! Q&A with Mike! Reveal October's event! Giveaway
  5. 5. Connect With Us SMCgreatlakes.com (website to come) powered by: NextMedia 360! facebook.com/SMCgreatlakes! twitter.com/SMCgreatlakes | #smcglb! By phone: 989.941.6490! Text alerts: SMCGLB to 313131
  6. 6. Our Mission Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.! ! Social Media - Internet based tools for two-way communicating, sharing and discussing information.
  7. 7. Our Team Jeff DeHaven - President! Will Hard - Vice President! Erin Poltorak - Treasurer! Celeste Ivon - Events! Tyler Heitzman - Events! Heidi McIvor - Sponsorship ! Alisha Beckrow - Sponsorship
  8. 8. Sponsors:
  9. 9. Tonight's Speaker Mike McClure! President of Social Media Club Detroit ! Executive Creative Director at The Yaffee Group! @mikekmcclure! /mikekmcclure
  10. 10. “Creativity & Agility: 
 Your Social Media Secret Weapons”
 Mike McClure. Executive Creative Director & Social Media Director, 
 The Yaffe Group/ President, Social Media Club Detroit 
 @mikekmcclure mikem@yaffe.com!
  11. 11. “Creativity is the last legal way to gain an unfair advantage over your competition” " " " " -Maurice Saatchi
  12. 12. Average consumer sees 247 marketing messages a day
  13. 13. • (SOMETHING THAT REPRESENTS PEOPLE AVOIDING MARKETING)
  14. 14. 
 • “Imagination is more important than knowledge.” - Albert Einstein
  15. 15. “When you make music or write or create, it's really your job to have mind-blowing, irresponsible, condomless sex with whatever idea it is you're writing about at the time.” 
 ― Lady Gaga
  16. 16. Be creative
 Look at things from the opposite point of view
  17. 17. WATER IS LIFE "Hashtag Killer" 
 • http://youtu.be/vFXWIArfQ80
  18. 18. View the issue from different people’s point of view
 Be creative

  19. 19. Dove: Real Beauty Sketches • https://www.youtube.com/watch?v=XpaOjMXyJGk
  20. 20. Be creative Find ways to involve UNEXPECTED business operations and departments in your campaign
  21. 21. Be Creative do something no one else is doing
  22. 22. Eat 24 http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/
  23. 23. Oreo Super Bowl tweet

  24. 24. OREO Daily Twist • http://www.youtube.com/watch?v=ZDSc0V3AEnk
  25. 25. “Agility means that you are faster than your competition. Agile time frames are measured in weeks and months, not years”! ! ! ! ! ! ~ Michael Hugos
  26. 26. Be Agile Try Newsjacking!
  27. 27. The Art of Newsjacking • http://youtu.be/gut60gwuB3g
  28. 28. Newsjacking FAIL

  29. 29. Be agile Find ways to help others!
  30. 30. Red Cross Ad
  31. 31. Be agile Respond to customers, competition, changing market conditions
  32. 32. HR Block Photos
  33. 33. HR Block Photos
  34. 34. Be Agile Switch gears if it’s not working or conditions change
  35. 35. Creativity & Agility Combine the two and you have a winner
  36. 36. Old Spice Guy
  37. 37. Mike McClure
 Executive Creative Director 
 & Social Media Director, 
 The Yaffe Group.
 President Social Media Club Detroit
 @mikekmcclure 
 
 mikem@yaffe.com! 

  38. 38. Q&A with Mike:
  39. 39. October's Event Bavarian Inn Restaurant Frankenmuth! Social is SEO's BFF! $5 per person! RSVP with Facebook Event
  40. 40. November's Event Hint: ! It's one of your favorite ! search engines. . .
  41. 41. Social Connections through Technology: Emily Hotz | Account Executive - Education at Google
  42. 42. Tonight's Giveaway 6480 David Road - Saginaw! avorchard.com | @avorchard | /avorchard
  43. 43. Sponsors: Thank you for attending... See you in October!

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