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SMC GLB Jan 2014
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SMC GLB Jan 2014

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So you have built this fabulous social media strategy, it's going to change the world. Your team = the introverts hate it...the extroverts love it. But really, what will it do for your business? You …

So you have built this fabulous social media strategy, it's going to change the world. Your team = the introverts hate it...the extroverts love it. But really, what will it do for your business? You know that listening is an important part of communication. Learn how to analyze your social media results to inform your strategy and strengthen your search engine optimization practice. SEO really does love Social Media and Google is really listening!

Published in: Education, Technology, Business

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  • 1. Welcome January Event @smcgreatlakes | #smcglb | /smcgreatlakes
  • 2. Premier sponsor: unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu
  • 3. Venue sponsor: soaringeaglewaterpark.com | /sewaterpark | @sewaterpark
  • 4. Giveaway sponsor: tropicalsmoothie.com | /mtptsc & /midlandtsc
  • 5. Speaker sponsor: /zakskandy
  • 6. Today's Agenda Get connected with us Announce our mission & partnerships Introduce the team Hear from today's speaker - Linda Girard Q&A with Linda Reveal February's event Giveaway
  • 7. Connect With Us smcgreatlakes.com powered by: NextMedia 360 facebook.com/smcgreatlakes twitter.com/smcgreatlakes | #smcglb By phone: 989.941.6490 Text alerts: SMCGLB to 313131
  • 8. Our Mission Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region. ! Social Media - Internet based tools for two-way communicating, sharing and discussing information.
  • 9. Statewide Partnership Visit SMAMi.org ! Join on Facebook facebook.com/groups/SMAMiorg
  • 10. Local Partnership ADDY Awards February 28th @ 6PM Lumber Baron - Bay City facebook.com/aafgreatlakesbay Visit: aafgreatlakes.org
  • 11. The Team Jeff DeHaven - President Will Hard - Vice President Erin Poltorak - Treasurer Celeste Ivon - Events Heidi McIvor - Sponsorship Alisha Beckrow - Sponsorship Quincy Kennedy - Communications Kelsi Hass - Communications Shelby Stine - Recruitment SOCIAL MEDIA CLUB GREAT LAKES BAY
  • 12. Special thanks to:
  • 13. Today’s Speaker Linda Girard C0-Founder & President of Pure Visibility Social Media is SEO’s BFF @lgirard
  • 14. SOCIAL MEDIA CLUB GREAT LAKES BAY
  • 15. Social Media is SEO’s BFF Social Media Club Great Lakes Bay
  • 16. Sharing with you Today •  •  •  •  What is SEO and Social How Social effects SEO Why you need to Care How to Analyze your Social Results 3
  • 17. WHAT IS SEO AND SOCIAL 4
  • 18. Rented vs Owned 5
  • 19. HOW SOCIAL EFFECTS SEO 6
  • 20. Social media gives a little… •  •  •  •  •  •  •  Linking juice Keyword and topic discovery Fresh content Authority to your site Trust Helps Google understand your content Audience expansion 7
  • 21. SEO gives a little… •  •  •  •  •  •  Foundation to the entire experience Technical backbone to the site Power to all marketing efforts Metrics $$$ Long term strategy insurance Relevance to social signals 8
  • 22. Sometimes it doesn’t work When big brand social strategy does not help geo – local search results 9
  • 23. Sometimes it works… Strategy •  Twitter = Prospective •  Facebook = Current •  LinkedIn = Alumni 10
  • 24. Insights •  Revamped course offerings based on online discussions. •  We discovered that social media traffic is made up of mostly returning visitors. Adjusted content for their needs. •  Social Media visitors are 600% more likely to use mobile devices, so the client created a mobile site •  Social visitors spent less time on the site. 11
  • 25. And More Insights •  Social media visitors are curious about a specific subject, view a single page, and leave. •  Words in the natural language were used in SEO and Paid search efforts increasing conversion rates. 12
  • 26. WHY YOU NEED TO CARE 13
  • 27. Matt Cutts says NO
  • 28. Google Update – 9.26.13
  • 29. HOW TO ANALYZE YOUR SOCIAL RESULTS 16
  • 30. Avinash’s Social Media POV “What matters is everything that happens AFTER you post/tweet/participate!” 17
  • 31. 3 Ways to Analyze Results Keyword Modeling Identify Opportunity Gaps Trends 18
  • 32. Keyword Modeling 19
  • 33. Identify Opportunity Gaps 20
  • 34. Follow Trends to take Action Geographic Demographic Devices Analytics: social tracking in GA 21
  • 35. Ahem…the metrics Conversion Rate Amplification Rate Applause Rate Economic Value •  # of Audience Comments/ replies or posts •  # of retweets per tweet, # of shares per post on FB and Google, # of share Clicks per post or Video on Youtube •  # of favorite clicks per post •  Sum of short and long term rev and cost savings *http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/. 22
  • 36. Key Takeaways •  Use SEO content in Social Media programs. •  Social media is a rented space. You can only control your web site. Invest in it! •  By analyzing your social data, you will strengthen your entire marketing strategy. 23
  • 37. Got to have Tools •  Dashboard your social media efforts: Crowdbooster.com •  Measure your social media efforts: Truesocialmetrics.com •  Basics of SEO: Google Webmaster Academy •  SEMPO.org 24
  • 38. Thank you! Linda Girard, President Pure Visibility, Inc. @lgirard lgirard@purevisibility.com 25
  • 39. Q&A With Linda
  • 40. Speaker sponsor: /zakskandy
  • 41. February’s Event Great Hall Banquet & Convention Center Midland Kristina Marsh, MBA Founder & Principle of Marketing Flexibility Social Media in the Marketing Mix $5 per person February 19 @ 7:00 pm SIGN UP TODAY!
  • 42. Today's Giveaway tropicalsmoothie.com | /mtptsc & /midlandtsc
  • 43. What’s For Lunch? 10% off lunch mention “Social Media Club”
  • 44. Special thanks to: Thanks for attending... See you February 19th!