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Alex Erasmus  Digital Strategist  Bullet PR
Social Media  for Professional Networking
#smcakl @AlexErasmus nz.linkedin.com/in/alexerasmus
Be interested in others
Listen to what people say
Know what you want
1. Your personal brand  2. Are you adding value?
Your personal brand
How many references do  you need?
Quality quantity
Balance being open with cognizance
What is adding value?
Online should assist real-life,  not the other way around
Do something interesting  and people will  want to connect
#markchat Every Thursday, 12.30pm Different topic each week Open conversations
133 tweets;  16 contributors
You get what you give
Would you say it in person?
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Social Media for Professional Networking

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  • Just over 1,000 tweets in 3 years doesn’t mean a lack of engagement, it just means I think about what I say because I know it will make a difference when people assess my online profile. In the same breath, you shouldn’t over-analyse what you’re saying as you will end up saying nothing at all.
  • Recent Forrester research showed that, for the first time, social media usage in the US went down across many areas. This indicates the risk that we all face – that there is so much rubbish content out there that the good stuff is being lost. If we use social media to network with people we have never met or even spoken to, then we risk destroying the benefits of online platforms like LinkedIn.
  • I started Media Mingle because I knew nobody in the Auckland media industry and it was the quickest way to get my name out there. It has made a huge difference to the size of my network and I never could have had the same kind of connections with people simply by hanging out with them on Twitter, for example.
  • Transcript of "Social Media for Professional Networking"

    1. 1. Alex Erasmus Digital Strategist Bullet PR
    2. 2. Social Media for Professional Networking
    3. 3. #smcakl @AlexErasmus nz.linkedin.com/in/alexerasmus
    4. 4. Be interested in others
    5. 5. Listen to what people say
    6. 6. Know what you want
    7. 7. 1. Your personal brand 2. Are you adding value?
    8. 8. Your personal brand
    9. 9. How many references do you need?
    10. 10. Quality quantity
    11. 11. Balance being open with cognizance
    12. 12. What is adding value?
    13. 13. Online should assist real-life, not the other way around
    14. 14. Do something interesting and people will want to connect
    15. 15. #markchat Every Thursday, 12.30pm Different topic each week Open conversations
    16. 16. 133 tweets; 16 contributors
    17. 17. You get what you give
    18. 18. Would you say it in person?
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