• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Business - A Competitive Advantage
 

Social Business - A Competitive Advantage

on

  • 2,103 views

Guest Lecture to Marketing Management students at Otago Polytechnic, Auckland. Session on Social Business (#socbiz) and Social Media Marketing for services and product brands. (August 26, 2013)

Guest Lecture to Marketing Management students at Otago Polytechnic, Auckland. Session on Social Business (#socbiz) and Social Media Marketing for services and product brands. (August 26, 2013)
Many Thanks to Professor Inna Piven + Freddy Variava, Course Director of Otago for the invitation.

Statistics

Views

Total Views
2,103
Views on SlideShare
1,649
Embed Views
454

Actions

Likes
3
Downloads
0
Comments
2

32 Embeds 454

http://mrsocial1.blogspot.com 129
http://mrsocial1.blogspot.co.nz 89
https://twitter.com 47
http://www.mrsocial1.blogspot.co.nz 40
http://mrsocial1.blogspot.com.br 25
http://mrsocial1.blogspot.in 21
http://mrsocial1.blogspot.ru 18
http://mrsocial1.blogspot.hk 14
http://mrsocial1.blogspot.co.uk 7
http://mrsocial1.blogspot.ca 7
https://www.linkedin.com 6
https://www.rebelmouse.com 5
http://www.mrsocial1.blogspot.com 5
http://mrsocial1.blogspot.de 4
http://mrsocial1.blogspot.mx 4
http://www.linkedin.com 4
http://www.scoop.it 3
http://mrsocial1.blogspot.it 3
http://mrsocial1.blogspot.com.es 3
http://mrsocial1.blogspot.jp 2
http://mrsocial1.blogspot.nl 2
http://mrsocial1.blogspot.com.ar 2
http://mrsocial1.blogspot.cz 2
http://mrsocial1.blogspot.fr 2
http://mrsocial1.blogspot.co.il 2
http://mrsocial1.blogspot.com.au 2
http://mrsocial1.blogspot.kr 1
http://www.mrsocial1.blogspot.com.au 1
http://www.mrsocial1.blogspot.ca 1
http://news.google.com 1
http://mrsocial1.blogspot.ro 1
http://mrsocial1.blogspot.pt 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Business - A Competitive Advantage Social Business - A Competitive Advantage Presentation Transcript

    • Social Business A Competitive Advantage Guest Speaker Presentation at Otago Polytechnic, Auckland
    • Make Customers Happy • • Why are we in business? What is our purpose? Specific. Measurable. Attainable, Relevant. Time-Bound. Build your own funnel. Create your own CX. Consistent. Fun. Genuine. Unique. Memorable. Personalized. Amar Trivedi #SocBiz
    • Message > Medium We (you + me) are the media now, the content ‘is’ the marketing. | Doing > Defining Amar Trivedi #SocBiz
    • It’s a ‘C’ out there • • • • • • • • • • • • Connectivity Collaboration Culture Context Content Conversation Community Creativity Commerce Cool Calm Confident Social Everything - Data, Travel, Amar Trivedi Sports, Recruitment, Entertainment #SocBiz
    • SOCIAL BUSINESS “An engaged, transparent and nimble organisation whose culture and systems encourage networks of people to create business value.” @ibmsocialbiz | #ibmsocbiz
    • Social Business  Evolution of Social Media • • All about RICE = Relationships. Innovation. Collaboration. Engagement.  Universal Truth: Relationships drive Business. Think Authenticity. Think #RonR Social Media enables networking, expands reach. | Social Biz empowers customers and businesses, info exchange. Amar Trivedi #SocBiz
    • Social Business is a journey. Starts at the top. Starts on the inside. WE (you + me) are the media now. The content ‘is’ the marketing. More than tools and technology, social business is about mind-shift and culture. Amar Trivedi Social is not something you do. It is who you are. Social Business ***** Social is the way to go. Collaboration is the way ahead. Social Business is the future. #SocBiz
    • Social Branding Employee Engagement Smarter Commerce Relationships via SCRM Greater CX www.MrSocial1.blogspot.com | Holistic, Integrated, Global, Enterprise-wide #SocBiz Strategy – Internal + External Collaboration
    • 4 Ps of Social Business Planning Participation Paradigm People Click to explore the 4 Ps Amar Trivedi #SocBiz
    • AGENDA: Social Business To-Do List Sandy Carter’s (IBM) Agenda for Enterprise-wide Collaboration. Learn more about SocBiz here. Amar Trivedi #SocBiz
    • 6 Social Business Success Patterns and how they produce value. Download the Report
    • Smarter Workforce = Social Workforce • Video: Benefits of a Social Business http://youtu.be/GLsWgmoT--w • Video: IBM Social Business - New Ways of Working http://www.youtube.com/watch?v=VoCwT_uzXtM&feature=share&list=PL8D6DE2136E892B8A • Video: Predictive Analytics – Memphis Police http://www.youtube.com/watch?v=_ZyU6po_E74&sns=tw Amar Trivedi #SocBiz
    • Q&A – Questions ? • • For detailed information on Social Business, visit IBM Social Business For Infographics on SocBiz and more, http://pinterest.com/TrivediAmar/boards/ Amar Trivedi #SocBiz
    • Thank You! “Social is the way to go. Collaboration is the way ahead. Social Business is the future.” @Mr_Madness LinkedIn Facebook YouTube Amar Trivedi Management Consultant • • • • Content Marketing Social Business Strategy Digital Storytelling / IMC Business Transformation Google+ Pinterest Instagram Slideshare Blog