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Part of Social Media Week Toronto: Social Media Club Toronto presents Canadian Red Cross and Social Media. Speaker = Karen Snider.

Part of Social Media Week Toronto: Social Media Club Toronto presents Canadian Red Cross and Social Media. Speaker = Karen Snider.

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Canadian Red Cross and Social Media Canadian Red Cross and Social Media Presentation Transcript

  • Canadian Red Cross &Social Media
    2011/01/09
  • Find us on Twitter
    @redcrosscanada
    @redcrosstalk
    @karensnider
    MONTH DAY, YEAR
    2
    TITLE OF THE PRESENTATION
  • MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    3
    A Different Approach
    Noticing Social Media
    Misunderstandings of tools
    Unsure of its value
    Unsure how to best use tools
    Time for social media not seen as a priority
    Taking a slow, strategic approach
    Used successful examples to build excitement
    Social media to support traditional communication
    • An opportunity to build relationships, donor appreciation and raise awareness
    • Demonstrated Twitter users were interested in the Red Cross and wanting to engage with us
    MONTH DAY, YEAR
    4
    THE PICTURES TALK
    TWEET-UP
  • The Red Cross Talks Blog
    REDCROSSTALKS.WORDPRESS.COM
    • Launch of the Red Cross Talk blog
    A place to share messages important to Red Crossers
    Aims to attract existing Red Cross supporters
    Fun, informal
    A hub for social media
    MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    5
  • MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    6
    WHY SOCIAL MEDIA MONITORING MATTERS
    Sysomos Media Monitoring
    Allows us to substantiate our efforts in social media through statistics and analytics
    Track key conversations
    Buzzwords
    Influencers
    Conversations
    • CPR Month in Canada, November
    • Looking for new ways to raise awareness about importance of CPR
    • CPR certification course for Twitter users
    • #redcrossCPR
    MONTH DAY, YEAR
    7
    FOR EXAMPLE:
    The Red Cross CPR Tweet-UP
  • Buzzgraph
    November 22, 2010 – 24, 2010
    BuzzGraph shows a visual summary of buzz around the searched query by listing words that appear frequently along with the search query. Association between different keywords is represented by edges between them which can be bold, simple, or dashed based on the strength of association. Strongly related words, which frequently appear together, have darker edge between them.
  • Twitter ReachNovember 22, 2010 – 24, 2010
  • TODAY: AN INTEGRATED APPROACH TO SOCIAL MEDIA
    • Moving beyond doing “one-offs”
    • Moving toward integrated social media efforts
    MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    10
    • Red Cross deploys first-ever Canadian field hospital to respond to cholera outbreak in Haiti
    • Some team members deployed are social media users
    • #CRCeru
    • Goal to generate content for blog, Facebook, Web, Twitter, Flickr
    MONTH DAY, YEAR
    11
    FOR EXAMPLE:
    The Canadian Red Cross Field Hospital
  • MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    12
    THE RESULTS
    Ten blogs are posted, the first blog receives 600 hits
    Seven posts made to CRC Facebook page: Facebook Insights show 52,868 impressions, 13 comments and 147 “likes”
    More than 300 tweets using the #CRCeruhashtag
    Of those, 67% were from women, 68% were from Twitter users in Canada, 3% were from Twitter users in Haiti
    Social media monitoring shows that 45 stories about the ERU appeared in blogs or other online pages
  • WHEREWE ARETODAY
    MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    13
  • MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    14
    Examples demonstrated need, value and demand
    It’s not an option for the Red Cross NOT to be involved in social media
    A team appointed to develop social media policy
    Providing training and development of tools to empower our staff
    For the first time, the Canadian Red Cross will unroll a social media communications strategy for 2011
  • THANK YOU
    MONTH DAY, YEAR
    TITLE OF THE PRESENTATION
    15