American Red Cross and Social MediaPresentation Transcript
hi. welcome to American Red Cross social media.
philosophy: use social media tools to execute the mission. help people prevent, prepare for, and respond to emergencies with social media
here’s some of our official social media stuff Blog l Twitter l Facebook l DisasterNewsroom l Flickr l YouTube l Good2Gether l LinkedIn l SocialVibe l Ammado
this guide is not just for communicators and marketers it’s for anyone who: spends time online and is a Red Crosser
Within days of the earthquake Text Haiti to 90999 was everywhere.
Text Haiti Donation Spikes News of the Haiti earthquake spread rapidly Larry King Live Special American Idol Super Bowl NFL Playoff Games Spikes spurred by social media, news, broadcast promotions Sábado Gigante Telethon
Easy to promote
Every Marketing Channel Used
Why It Worked
90% say social media drives the expectation among citizens that they are communicating with responders in ways that will facilitate a timely response. 88.9% 11.1% Is your organization/jurisdiction adequately staffed to scale its ability to monitor Web applications and respond to large numbers of requests during a mass-casualty event? 7.9% 92.1% Do you believe that the engagement of social media by an organization or government elevates citizens’ expectations of both dialogue and a timely response? No Yes
Adjusting to Social Web Enabled Citizen Action in Disaster Response
Shift operational culture to give the public a role
Increase teamwork between Communications and Disaster Operations department
Train virtual volunteers to help monitor, authenticate, and route incoming disaster requests and information