GENERAL LEGAL CONCERNS WHEN ENGAGING IN SOCIAL MEDIA @MKSINGHLAW
Defamation : Statement of fact + published to a third person + the statement is false and defamatory + of or concerning the plaintiff + there is damage to plaintiff’s reputation Defense : Truth, Opinion and Fair Comment (Court looks to context and medium) @MKSINGHLAW
<ul><li>TORTS </li></ul><ul><ul><ul><li>Intrusion of Privacy; Publication of Private Facts </li></ul></ul></ul><ul><ul><ul><li>Interference with Business Relationships </li></ul></ul></ul><ul><ul><ul><li>Fraud/Misrepresentation </li></ul></ul></ul><ul><ul><ul><li>Intentional Infliction of Emotional Distress </li></ul></ul></ul>@MKSINGHLAW
NEGLIGENCE: Do you have a Duty of Care? Leaking of Proprietary or Confidential Info Misappropriation of Trade Secrets Breach of Contractual Obligations Non Disclosure Agreements @MKSINGHLAW
INTELLECTUAL PROPERTY Who owns the copyright? Who owns the rights if you hire someone to promote your business through social media? Does a tweet or status update meet the threshold for copyright protection? @MKSINGHLAW
TRADEMARK Creating Confusion Over a Brand Confusing Users About Your Relationship to a Trademark Twitter Parody vs. Trademark Infringement @MKSINGHLAW
ONLINE ADVERTISING FTC Guidelines Truthful and Not Misleading Disclose Relationship (if any) @MKSINGHLAW
Final Thought Everything you tweet, post, blog, Facebook, etc. can and will be used against you in a court of law. @MKSINGHLAW
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