1 – Neilsen 2 – Opera 3 - Penn, Schoen & Berland Associates conducted nearly 300 interviews among US general population over 18 years of age October 15-21, 2008. Margin of error is ± 5.69%. http://www.psbresearch.com/files/ResultsOfMicrotrendsNewInfoShoppers.pdf “ OCJake : Amazon Prime + Amazon mobile iPhone app = new favorite thing! If you have an iPhone, I HIGHLY recommend the combo. Worth the $79/yr.” • from Twitter on Dec 29, 2008 ashercastillo : Finds it funny to be using snaptell on his iPhone to look up book prices online via the wifi @ barnes and noble.
The Importance of Location Based Social Mobile Media John Kim VP of Products of Pelago
Something to think about…. What happens next? Other trends? Paper? Too costly, analog, and wasteful
Some numbers to think about…. Sources: GMA-Deloitte Shopper Marketing Report $500B Annual Spend 70% of decisions are made in store
Some numbers to think about…. >50% penetration within 1 year from now
How can this data make my everyday life more fun or make information to me more relevant?
So what’s the deal with checking in? What can I learn about myself? What does it mean to others? How can this data make my everyday life more fun or make information to me more relevant? Did you know people go to Ipanema Grill for lunch after going to Seattle Art Museum