Linkedin 101

LinkedIn 101 Track
Gina Spadoni and Jeff Shuey, SMC Seattle Board members
"We are about ways to manage your career--that is intuitively understood," said Jeff Weiner, LinkedIn’s CEO. "We also want to provide people with business intelligence, competitive intelligence, news, information and insights into their jobs."

Fire up your career
Recruiters rely
on the site to find even the highest-caliber executives:
Oracle found CFO Jeff Epstein via LinkedIn in 2008

What is LinkedIn?
LinkedIn is a business-oriented social networking site.
Key Stats:
Launched in May 2003
As of August 9, 2010, LinkedIn had more than 75M registered users, spanning more than 200 countries and territories worldwide (32 million in the U.S.)
A new member joins LinkedIn approximately every second
Three-month global Alexa traffic rank of 27 (17 in U.S.)

Who uses LinkedIn?
Executives from all Fortune 500 companies
12M Small Business Professionals
1.3M Small Business Owners
5.5M High Tech Managers
1.5M C-level Execs
50% of Fortune 100 companies hire through LinkedIn
The average member is a college-educated 43- year-old making $107,000

Everybody’s doing it
92% of those hiring in 2010 currently use or plan to recruit via social networks.
Of this group, 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting.
89.4% have hired via LinkedIn.

The Rise of the Ninja

Trendy Job titles include Ninja & Evangelist
Between 2002 and 2009, the percentage of job titles that include the term “ninja” have been increasing.
Since 2002, non-religious titles containing the term “evangelist” have taken off as well. “Guru” had been on the rise since 2002, but popularity has been declining since 2008.

It’s more than a job search tool
Other use case scenarios:
Research: Use it for business development and competitive intelligence
Promote: Leverage networking and groups for marketing and sales efforts
Learn: Get expert advice for your business or problem
Build a Personal Brand: Share your expertise, likes/dislikes and personality

Tips
Complete your LinkedIn profile: Users with complete profiles are “40 times more likely to receive opportunities” through LinkedIn. Include all of your jobs, your memberships, your education and activity. Keep it current, use keywords liberally & update regularly.
Build your network: Beyond visibility, your network size can also improve your search ranking results.
Use your network: Ask friends to connect you to people you want to talk to.
Get recommendations: Some companies focus only on applicants with recommendations. Tap your network and build this out!
Participate in Answers & Groups: Use LinkedIn Answers and LinkedIn Group memberships to highlight your expertise and learn from others.
Use LinkedIn for research: Read employee profiles and peruse job descriptions to learn about a company from the inside-out. Use LinkedIn Answers to conduct quick surveys or ask for industry specifics.
Use applications wisely: Consider hooking up your Twitter account, adding your Amazon.com reading list, and your blog to your LinkedIn account – but choose wisely. Perhaps import your address book and/or install the “JobsInsider” toolbar.
Follow companies: Track companies you might want to work at. Follow your key competitors. Keep tabs on what’s happening!

Social Media Club Seattle on LinkedIn
1,436 members (Facebook page has 2,054)
Share social media events & webinars
Share expertise
Discussions on LinkedIn more robust and more professional than on Facebook
Join us! http://www.linkedin.com/groups?gid=1847359

Linkedin 101

by Social Media Club Seattle on Sep 22, 2010

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Linkedin 101 — Presentation Transcript