Accelerate your brand with Social Media<br />By Maya Bisineer<br />
SOCIAL MEDIA HAS NO NEW RECIPES<br />Social Media offers new ways to SERVE the cake, but you do need to start with a cake ...
The hard parts of Social Media<br />
1. Tools are plenty but how do you choose? <br />Blog<br />Twitter<br />Facebook<br />Youtube<br />Linkedin<br />Flickr<br...
2. With Social Media, you control your brand less than you ever did<br />
3. Social Media = Inbound marketing <br />Cannot control the message, you can only shape it<br />
4. HARD HARD work + Creativity<br />
THE AWESOME PART OF SOCIAL MEDIA<br />
Social Media lets you build a brand that is *APPi* <br />Authentic<br />Powerful<br />Influential<br />Portable<br />Extre...
DOING SOCIAL MEDIA BRANDING RIGHT<br />
Work inside out. DO not start with the tools <br />YOU<br />
What is your CORE brand? <br />Distill it to 3 words<br />
Powerful, Influential and Portable brand<br />
value<br />twitter<br />facebook<br />Homebase<br />HOMEBASE<br />LISTENING<br />Rss, searches, alerts<br />youtube<br />b...
Gaining trust and influence<br />
Matrix 3-6 tools<br />
IT IS ALL ABOUT THE PEOPLE<br />
The OPEN brand by Resource INTERACIVE<br />On-Demand<br />Personal<br />Engaging<br />Networked<br />
Chrisbrogan’s Branding Ideas<br />Listening<br />Homebase<br />Passports<br />Outpost<br />Content <br />Conversation<br /...
Monitor your brand<br />RSS is your friend<br />Google Alerts<br />Twitter search<br />Social Mention<br />SEOMoz<br />Row...
Measure your brand<br />TwitterGrader<br />Klout<br />Followers<br />Engagement<br />Radian6<br />Rowfeeder<br />
Keep your secrets to yourself. Really.<br />
DOING BRANDING RIGHT <br />Have a good core product<br />Know yourself<br />Have a plan <br />Choose the tools <br />Never...
THANKS<br />FLICKR<br />http://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/<br />
THANKS<br />@thinkmayaMaya Bisineerhttp://www.thinkmaya.com<br />
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Branding with Social Media

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-Maya Bisineer
Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.
How to use social media to take your brand to the next level

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Transcript of "Branding with Social Media "

  1. 1. Accelerate your brand with Social Media<br />By Maya Bisineer<br />
  2. 2. SOCIAL MEDIA HAS NO NEW RECIPES<br />Social Media offers new ways to SERVE the cake, but you do need to start with a cake with some gorgeous icing.<br />
  3. 3. The hard parts of Social Media<br />
  4. 4. 1. Tools are plenty but how do you choose? <br />Blog<br />Twitter<br />Facebook<br />Youtube<br />Linkedin<br />Flickr<br />Slideshare<br />Podcasts<br />RSS<br />
  5. 5.
  6. 6. 2. With Social Media, you control your brand less than you ever did<br />
  7. 7. 3. Social Media = Inbound marketing <br />Cannot control the message, you can only shape it<br />
  8. 8. 4. HARD HARD work + Creativity<br />
  9. 9. THE AWESOME PART OF SOCIAL MEDIA<br />
  10. 10. Social Media lets you build a brand that is *APPi* <br />Authentic<br />Powerful<br />Influential<br />Portable<br />Extremely powerful for small businesses and individuals<br />
  11. 11. DOING SOCIAL MEDIA BRANDING RIGHT<br />
  12. 12. Work inside out. DO not start with the tools <br />YOU<br />
  13. 13. What is your CORE brand? <br />Distill it to 3 words<br />
  14. 14. Powerful, Influential and Portable brand<br />
  15. 15. value<br />twitter<br />facebook<br />Homebase<br />HOMEBASE<br />LISTENING<br />Rss, searches, alerts<br />youtube<br />blogs<br />About <br />conversations<br />connections<br />Google profile<br />flickr<br />Linkedin<br />TRUSTED AND AUTHENTIC BRAND<br />Soc Branding FRAMEWORK <br />
  16. 16. Gaining trust and influence<br />
  17. 17. Matrix 3-6 tools<br />
  18. 18. IT IS ALL ABOUT THE PEOPLE<br />
  19. 19. The OPEN brand by Resource INTERACIVE<br />On-Demand<br />Personal<br />Engaging<br />Networked<br />
  20. 20. Chrisbrogan’s Branding Ideas<br />Listening<br />Homebase<br />Passports<br />Outpost<br />Content <br />Conversation<br />Face to face<br />Promotion<br />
  21. 21. Monitor your brand<br />RSS is your friend<br />Google Alerts<br />Twitter search<br />Social Mention<br />SEOMoz<br />Rowfeeder<br />
  22. 22. Measure your brand<br />TwitterGrader<br />Klout<br />Followers<br />Engagement<br />Radian6<br />Rowfeeder<br />
  23. 23. Keep your secrets to yourself. Really.<br />
  24. 24. DOING BRANDING RIGHT <br />Have a good core product<br />Know yourself<br />Have a plan <br />Choose the tools <br />Never forget the people. It is always the people.<br />Be consistent<br />Give WAY more than you ASK<br />Leverage where you can<br />Monitor your brand<br />Measure your brand <br />
  25. 25. THANKS<br />FLICKR<br />http://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/<br />
  26. 26. THANKS<br />@thinkmayaMaya Bisineerhttp://www.thinkmaya.com<br />

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