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Snapshot of Facebook

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In this presentation you will get an overview of the new timeline feature,

In this presentation you will get an overview of the new timeline feature,


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  • Have any of you gone into the development site and set your personal profile up with the new timeline yet? For those of you who haven’t…these are the 3 things it’s focusing on. (Show video on Facebook’s site)
  • The more often you or your customers comment, click, like, tag content, the sharper your “edges” and the more likely your content will display in their news feeds. With all the changes on Facebook it’s even more important to get interaction so your posts will be more prominently featured as a Top Story.
  • Enable Comments: Within your Page's settings under "Manage Permissions," make sure your Page's posting ability is set to allow users to write or post content to your Page's Wall. You might just find that the reason your fans weren't engaging in the first place is because you simply weren't letting them!Ask Questions: You can ask for advice, have them share their favorite product your company sells, possibilities are endless…just start askingRequest Feedback: Ask them to share their thoughts on a new product, service, or feature you've launched. Motivate them to tell you how you can make their experience on your Page even better. Then listen to what they have to say, thank them for their feedback, and seriously consider implementing it.Conduct Surveys: Use surveys to collect information about your fan base. Want to know which features of your product/service they value the most? Create a quick poll using Facebook's question feature and post it to your Wall.Start Discussions: use the discussions feature to spark conversation or debate on a certain topic related to your business. Participate: Get involved! Join their conversations, thank them for their contributions, and continue to nurture the discussions happening on your Page. You shouldn't be a silent facilitator. You should be an active member of your Page.Post Photos: Best times to post: The best day to share on Facebook is SaturdayThe best time to share on Facebook is Noon ETData from @danzarrella – from HubSpot
  • PageLeveris a tool that takes Facebook Insights and adds more analytics, like how many of your fans are using mobile devices.Row Feeder is Social Media Monitoring and Analysis made easy. Simple Twitter and Facebook monitoring, beautiful reports and analytics in Excel. North Social: This app buffet model enables you to choose the perfect apps for your page, and then run specific promotional campaigns at your convenienceHootsuite is a web based application containing an entire set of tools to manage, track, analyze and schedule your social network mediaWildfire:companies & agencies can easily build & launch social media marketing campaigns within minutes.Visibli:helps companies and content creators expand their digital audience, and promote their products through shared links.Involver: Offers Apps, Social Mark Up Language & Audience Management Platform provides marketers with the industry-leading solution for publishing content, monitoring conversations, managing applications, and tracking performance.Export.ly offers a variety of free Excel reports to help you make sense of your Facebook and Twitter analytics
  • Transcript

    • 1. Snapshot ofFacebookSocial Media CampPresented by SMC Phoenix #SMCPHX
    • 2. Facebook Timeline Cover  Fill this wide, open space with a unique image that represents you best. Its the first thing people see when they visit your timeline. Stories  Share and highlight your most memorable posts, photos and life events on your timeline. This is where you can tell your story from beginning, to middle, to now. Apps  The movies you quote. The songs you have on repeat. The activities you love. Now theres a new class of social apps that let you express who you are through all the things you do. #SMCPHX
    • 3. Understanding Edgerank Facebook concentrates on giving it’s audience content that is popular, relevant & timely. Affinity (popularity)  This is the score between the viewer & the „edge‟ creator. How closely you are tied to the person creating the content determines this score. Weight (relevance)  This is the value given to the comments & actions any given post receives from your Facebook community. As they “like” it. Comment on it, tag it, it gains in relevance to the community at large. Time Decay (timely)  Is the decaying value of the content as time passes. Today‟s news is news. Yesterday‟s news is history. #SMCPHX
    • 4. Ways to Generate Engagement  Enable Comments  Conduct Surveys  Ask Questions  Start Discussions  Request Feedback  Participate  Post Photos  Best Times to Post #SMCPHX
    • 5. Apps for Managing Your Page #SMCPHX
    • 6. Questions Jerilyn Kruger manager, social media bizznesscard @jerilynbizznesshttp://www.linkedin.com/in/jerilynkruger Daniel Moran Jr. director, social media Blufish Design Studio @dmoranjr http://www.linkedin.com/in/danielmoranjr#SMCPHX