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Newark Museum's Social Media Platform


Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Published in Self Improvement
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  • 1. Newark Museum’s Social Media Platform
  • 2. Why We Got Involved
    • Why we initially got involved
      • Newspaper Space is dwindling
      • Art Critics are becoming a thing of the past.
        • Example – Star Ledger, Bergen Record art critics are now freelancers
    • We needed our voice to be heard
  • 3.
    • Researched
      • Eliminated Myspace
    • Tested
    • Launched
    • Most of our social media messages to go back to our Web site,
  • 4. Link Back To Your Web Site Flickr Wordpress I-Tunes U I-Tunes Twitter YouTube Facebook Newark Museum Web site
  • 5. What we have found
    • Control the message quickly and concisely
    • Who can tell our Museum story better?
    • Create a dialogue with people from all over the world
    • Found a strong Arts community on Twitter
    • Found Museum Community base on Facebook
  • 6. Facebook
    • Friends as of 10/26/10 – 3,519
    • 2 to 3 messages per week
    • put up images, videos
    • Promote exhibitions and events
  • 7. Twitter
    • Followers as of 10/26/10 – 1,623
    • Daily messaging
    • Link to Web, add images
    • Promote exhibitions and events
    • Have now added education component for content
  • 8. Blog
    • Very new to us as of August
    • Trying to figure out if weekly or bi-weekly messaging works
    • Still learning
  • 9. A Museum Is Visual
    • Flickr
      • update images for each event and installation.
      • Now focusing on installation shots
    • YouTube
      • podcast per month
  • 10. Value
    • Our Cost
      • Creative Manpower
    • Our Growth
      • Grassroots
    • SM Value
      • New demographics
      • Spreading our message
  • 11. Follow Us
    • Follow us on
      • facebook: Newark Museum
      • Twitter: @newarkmuseum
      • YouTube channel: newarkmuseum
      • Flickr: Newark Museum
    • Visit us at