Newark Museum’s
Social Media Platform
Why We Got Involved
• Why we initially got involved
– Newspaper Space is dwindling
– Art Critics are becoming a thing of t...
• Researched
– Eliminated Myspace
• Tested
• Launched
• Most of our social media messages to go back
to our Web site, www....
Link Back To Your Web Site
Flickr
Wordpress
I-Tunes U I-Tunes
Twitter
YouTube
Facebook
Newark Museum
Web site
What we have found
• Control the message quickly and concisely
• Who can tell our Museum story better?
• Create a dialogue...
Facebook
• Friends as of 10/26/10 – 3,519
• 2 to 3 messages per week
• put up images, videos
• Promote exhibitions and eve...
Twitter
• Followers as of 10/26/10 – 1,623
• Daily messaging
• Link to Web, add images
• Promote exhibitions and events
• ...
Blog
• Very new to us as of August
• Trying to figure out if weekly or bi-weekly
messaging works
• Still learning
A Museum Is Visual
• Flickr
– update images for each event and installation.
– Now focusing on installation shots
• YouTub...
Value
• Our Cost
– Creative Manpower
• Our Growth
– Grassroots
• SM Value
– New demographics
– Spreading our message
Follow Us
• Follow us on
– facebook: Newark Museum
– Twitter: @newarkmuseum
– YouTube channel: newarkmuseum
– Flickr: Newa...
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Newark Museum's Social Media Platform

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Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Published in: Self Improvement
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Newark Museum's Social Media Platform

  1. 1. Newark Museum’s Social Media Platform
  2. 2. Why We Got Involved • Why we initially got involved – Newspaper Space is dwindling – Art Critics are becoming a thing of the past. • Example – Star Ledger, Bergen Record art critics are now freelancers • We needed our voice to be heard
  3. 3. • Researched – Eliminated Myspace • Tested • Launched • Most of our social media messages to go back to our Web site, www.newarkmuseum.org
  4. 4. Link Back To Your Web Site Flickr Wordpress I-Tunes U I-Tunes Twitter YouTube Facebook Newark Museum Web site
  5. 5. What we have found • Control the message quickly and concisely • Who can tell our Museum story better? • Create a dialogue with people from all over the world • Found a strong Arts community on Twitter • Found Museum Community base on Facebook
  6. 6. Facebook • Friends as of 10/26/10 – 3,519 • 2 to 3 messages per week • put up images, videos • Promote exhibitions and events
  7. 7. Twitter • Followers as of 10/26/10 – 1,623 • Daily messaging • Link to Web, add images • Promote exhibitions and events • Have now added education component for content
  8. 8. Blog • Very new to us as of August • Trying to figure out if weekly or bi-weekly messaging works • Still learning
  9. 9. A Museum Is Visual • Flickr – update images for each event and installation. – Now focusing on installation shots • YouTube – podcast per month
  10. 10. Value • Our Cost – Creative Manpower • Our Growth – Grassroots • SM Value – New demographics – Spreading our message
  11. 11. Follow Us • Follow us on – facebook: Newark Museum – Twitter: @newarkmuseum – YouTube channel: newarkmuseum – Flickr: Newark Museum • Visit us at newarkmuseum.org
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