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Newark Museum's Social Media Platform

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Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Published in: Self Improvement
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  • 1. Newark Museum’s Social Media Platform
  • 2. Why We Got Involved • Why we initially got involved – Newspaper Space is dwindling – Art Critics are becoming a thing of the past. • Example – Star Ledger, Bergen Record art critics are now freelancers • We needed our voice to be heard
  • 3. • Researched – Eliminated Myspace • Tested • Launched • Most of our social media messages to go back to our Web site, www.newarkmuseum.org
  • 4. Link Back To Your Web Site Flickr Wordpress I-Tunes U I-Tunes Twitter YouTube Facebook Newark Museum Web site
  • 5. What we have found • Control the message quickly and concisely • Who can tell our Museum story better? • Create a dialogue with people from all over the world • Found a strong Arts community on Twitter • Found Museum Community base on Facebook
  • 6. Facebook • Friends as of 10/26/10 – 3,519 • 2 to 3 messages per week • put up images, videos • Promote exhibitions and events
  • 7. Twitter • Followers as of 10/26/10 – 1,623 • Daily messaging • Link to Web, add images • Promote exhibitions and events • Have now added education component for content
  • 8. Blog • Very new to us as of August • Trying to figure out if weekly or bi-weekly messaging works • Still learning
  • 9. A Museum Is Visual • Flickr – update images for each event and installation. – Now focusing on installation shots • YouTube – podcast per month
  • 10. Value • Our Cost – Creative Manpower • Our Growth – Grassroots • SM Value – New demographics – Spreading our message
  • 11. Follow Us • Follow us on – facebook: Newark Museum – Twitter: @newarkmuseum – YouTube channel: newarkmuseum – Flickr: Newark Museum • Visit us at newarkmuseum.org

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