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Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
Newark Museum's Social Media Platform
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Newark Museum's Social Media Platform

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Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Published in: Self Improvement
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Transcript

  • 1. Newark Museum’s Social Media Platform
  • 2. Why We Got Involved • Why we initially got involved – Newspaper Space is dwindling – Art Critics are becoming a thing of the past. • Example – Star Ledger, Bergen Record art critics are now freelancers • We needed our voice to be heard
  • 3. • Researched – Eliminated Myspace • Tested • Launched • Most of our social media messages to go back to our Web site, www.newarkmuseum.org
  • 4. Link Back To Your Web Site Flickr Wordpress I-Tunes U I-Tunes Twitter YouTube Facebook Newark Museum Web site
  • 5. What we have found • Control the message quickly and concisely • Who can tell our Museum story better? • Create a dialogue with people from all over the world • Found a strong Arts community on Twitter • Found Museum Community base on Facebook
  • 6. Facebook • Friends as of 10/26/10 – 3,519 • 2 to 3 messages per week • put up images, videos • Promote exhibitions and events
  • 7. Twitter • Followers as of 10/26/10 – 1,623 • Daily messaging • Link to Web, add images • Promote exhibitions and events • Have now added education component for content
  • 8. Blog • Very new to us as of August • Trying to figure out if weekly or bi-weekly messaging works • Still learning
  • 9. A Museum Is Visual • Flickr – update images for each event and installation. – Now focusing on installation shots • YouTube – podcast per month
  • 10. Value • Our Cost – Creative Manpower • Our Growth – Grassroots • SM Value – New demographics – Spreading our message
  • 11. Follow Us • Follow us on – facebook: Newark Museum – Twitter: @newarkmuseum – YouTube channel: newarkmuseum – Flickr: Newark Museum • Visit us at newarkmuseum.org

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