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Newark Museum's Social Media Platform

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Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

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    Newark Museum's Social Media Platform Newark Museum's Social Media Platform Presentation Transcript

    • Newark Museum’s Social Media Platform
    • Why We Got Involved
      • Why we initially got involved
        • Newspaper Space is dwindling
        • Art Critics are becoming a thing of the past.
          • Example – Star Ledger, Bergen Record art critics are now freelancers
      • We needed our voice to be heard
      • Researched
        • Eliminated Myspace
      • Tested
      • Launched
      • Most of our social media messages to go back to our Web site, www.newarkmuseum.org
    • Link Back To Your Web Site Flickr Wordpress I-Tunes U I-Tunes Twitter YouTube Facebook Newark Museum Web site
    • What we have found
      • Control the message quickly and concisely
      • Who can tell our Museum story better?
      • Create a dialogue with people from all over the world
      • Found a strong Arts community on Twitter
      • Found Museum Community base on Facebook
    • Facebook
      • Friends as of 10/26/10 – 3,519
      • 2 to 3 messages per week
      • put up images, videos
      • Promote exhibitions and events
    • Twitter
      • Followers as of 10/26/10 – 1,623
      • Daily messaging
      • Link to Web, add images
      • Promote exhibitions and events
      • Have now added education component for content
    • Blog
      • Very new to us as of August
      • Trying to figure out if weekly or bi-weekly messaging works
      • Still learning
    • A Museum Is Visual
      • Flickr
        • update images for each event and installation.
        • Now focusing on installation shots
      • YouTube
        • podcast per month
    • Value
      • Our Cost
        • Creative Manpower
      • Our Growth
        • Grassroots
      • SM Value
        • New demographics
        • Spreading our message
    • Follow Us
      • Follow us on
        • facebook: Newark Museum
        • Twitter: @newarkmuseum
        • YouTube channel: newarkmuseum
        • Flickr: Newark Museum
      • Visit us at newarkmuseum.org