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Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
Social media   sean j. mc cooe - 4-27-10
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Social media sean j. mc cooe - 4-27-10

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Presentation for Social Media Club North Jersey's 4/27 breakfast, HR & Social Media: Insights & Advice.

Presentation for Social Media Club North Jersey's 4/27 breakfast, HR & Social Media: Insights & Advice.

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  • 1. Human Capital &Social Media April 27, 2010 Sean J. McCooe Managing Partner McCooe & Associates
  • 2. <ul><li>Executive Search </li></ul><ul><li>Is </li></ul><ul><li>A </li></ul><ul><li>Contact Sport </li></ul>
  • 3. Has Social Media Helped or Hurt Executive Search? <ul><li>One more research tool </li></ul><ul><li>Not a replacement for face-to-face search methods (i.e, judgment, body language, context) with candidates </li></ul><ul><li>Too much data to parse? </li></ul>
  • 4. Advice for Clients (Employers) <ul><li>What do you need to know? </li></ul><ul><ul><li>Fit/Style (90%) </li></ul></ul><ul><ul><li>Professional qualification/proven successes (100%) </li></ul></ul><ul><li>Need to change, modify, adjust to changes in this economy? </li></ul>
  • 5. Tips for Jobseekers <ul><li>Why Network? </li></ul><ul><ul><li>Increase qualified leads </li></ul></ul><ul><ul><li>Broaden network </li></ul></ul><ul><li>The Brand of you </li></ul><ul><ul><li>Why me? </li></ul></ul><ul><ul><li>Plug-in </li></ul></ul><ul><li>Don’t Force a Connection </li></ul><ul><li>LinkedIn &amp; Plaxo is a check box </li></ul><ul><li>Pick your networks </li></ul><ul><li>Make the extra effort </li></ul><ul><ul><li>Track where you’ve been </li></ul></ul><ul><ul><li>Give &amp; Take versus Take &amp; Take </li></ul></ul>
  • 6. Why Social Networking? <ul><li>“ Yes” … Uncovers potential opportunities </li></ul><ul><li>Use social media to grow your network </li></ul><ul><li>Nurture relationships </li></ul><ul><li>Strengthen your Personal Brand </li></ul>
  • 7. What/Where is LinkedIn?
  • 8. Ten Ways (How) to Use LinkedIn <ul><ul><ul><li>Business Development (1/07*) </li></ul></ul></ul><ul><li>Increase your visibility </li></ul><ul><li>Improve your connectability </li></ul><ul><li>Improve Google PageRank </li></ul><ul><li>Enhance your search engine results </li></ul><ul><li>Perform blind, “reverse:, and company reference checks </li></ul><ul><li>Increase relevancy of your job search </li></ul><ul><li>Make your interview go smoother </li></ul><ul><li>Gauge the health of a company </li></ul><ul><li>Gauge the health of an industry </li></ul><ul><li>Track Start-ups </li></ul><ul><li>*Guy Kawasaki </li></ul>
  • 9. Ten Ways (How) to Use LinkedIn <ul><ul><li>Find a Job (4/09*) </li></ul></ul><ul><li>Get the word out </li></ul><ul><li>Get LinkedIn recommendations from your colleagues </li></ul><ul><li>Find out where people with your backgrounds are working </li></ul><ul><li>Find out where people at a company came from </li></ul><ul><li>Find out where people from a company go next </li></ul><ul><li>Check if a company is still hiring </li></ul><ul><li>Contact the hiring manager </li></ul><ul><li>Contact the “right” HR person </li></ul><ul><li>Find out the “secret” job requirements </li></ul><ul><li>Find start-ups to join </li></ul><ul><li>Build your network before you need it </li></ul><ul><ul><li>*Guy Kawasaki </li></ul></ul>
  • 10. Resources <ul><li>7 Secrets to Getting Your Next Job Using Social Media (Dan Schawbel, http://mashable.com) </li></ul><ul><li>How to Change the World (Guy Kawasaki ­http://blog.guykawasaki.com/) </li></ul><ul><ul><li>Jobs.alltop.com </li></ul></ul><ul><ul><li>Linkedin.alltop.com </li></ul></ul><ul><li>Jason Alba , Author </li></ul><ul><ul><li>Netshare Experts Connections “LinkedIn &amp; Facebook Essentials for Executives: Using Both Platforms as Professional Networking Tool3/2009 Platforms as Professional Networking Tools, s,” 3/2009 </li></ul></ul><ul><ul><li>I’m on LinkedIn – Now What??? </li></ul></ul><ul><ul><li>I’m on Facebook – Now What??? </li></ul></ul><ul><ul><li>JibberJobber.com </li></ul></ul><ul><li>The Internet Strategist from Inc.com , Maisha Walker </li></ul><ul><li>Twitter for Business, Twitter </li></ul><ul><li>Other </li></ul><ul><ul><li>Groundswell – Charlene Li &amp; Josh Bernoff </li></ul></ul><ul><ul><li>Never Eat Alone, Who’s Got your Back? Keith Ferazzi </li></ul></ul><ul><ul><li>The CEO of Me – Tom Peters </li></ul></ul><ul><ul><li>The Long Tail – Chris Anderson </li></ul></ul><ul><ul><li>We Got Fired – Harvey Mackay </li></ul></ul>
  • 11. About the Presenter <ul><li>Sean McCooe is the Managing Partner of McCooe &amp; Associates, an Executive Search Consulting Firm, which specializes in cross-organizational recruiting assignments in the higher education, healthcare, research, construction &amp; building materials, chemicals, and consumer product goods industries. His substantial network of colleagues is based upon honesty and integrity and continues to grow connections through traditional networks and social media. </li></ul><ul><li>Special Thanks to Tom Lassandro for his ideas and collaboration on this presentation. </li></ul>

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