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Social Media at NJPAC

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Presented by Josh Balber and Michael Scasserra 10/27 for Social Media Club North Jersey

Presented by Josh Balber and Michael Scasserra 10/27 for Social Media Club North Jersey

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    Social Media at NJPAC Social Media at NJPAC Presentation Transcript

    • Social Media at NJPAC: Patron Relationships in a Changing Environment Josh Balber Senior Director of Public Affairs, NJPAC Michael Scasserra Creative Director, NJPAC
      • Social Media GOALS for NJPAC:
            • Awareness
            • Customer Service & Feedback
            • PR / Marketing
            • NJ’s Town Square
            • Target a Younger Demographic
    • 4,754 “Likes” 65% female 33% male Over 500 monthly active users 19 countries Facebook ads Facebook.com/NJPAC
    • 92 Subscribers 10,430 channel views Hundreds of uploads Playlists Nonprofit status YouTube.com/NJPACtv
    • 1,105 followers 86 lists According to Klout, NPAC is a “curator’ @NJPAC
    • NJPAC Virtual Town Square Comments Blog Social Media links/feed Survey
    • How else are we tooting our horn?
      • E-newsletters
      • Flickr
      • Livestream
      • Bit.ly
      • Foursquare
      Courtesy of Sonny Rollins