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Social Media at NJPAC:
Patron Relationships
in a Changing Environment
Josh Balber
SeniorDirectorof Public Affairs, NJPAC
M...
Social Media GOALS forNJPAC:
• Awareness
• CustomerService &Feedback
• PR/Marketing
• NJ’s Town Square
• Target a YoungerD...
4,754 “Likes”
65% female
33% male
Over 500 monthly
activeusers
19 countries
Facebook ads
Facebook.com/NJPAC
92 Subscribers
10,430 channel
views
Hundredsof
uploads
Playlists
Nonprofit status
YouTube.com/NJPACtv
1,105 followers
86 lists
According to
Klout, NPAC isa
“curator’
@NJPAC
NJPAC Virtual
Town Square
Comments
Blog
Social Media
links/feed
Survey
How else are we tooting ourhorn?
• E-newsletters
• Flickr
• Livestream
• Bit.ly
• Foursquare
Courtesy of Sonny Rollins
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Social Media at NJPAC

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Presented by Josh Balber and Michael Scasserra 10/27 for Social Media Club North Jersey

Published in: Self Improvement
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Transcript of "Social Media at NJPAC"

  1. 1. Social Media at NJPAC: Patron Relationships in a Changing Environment Josh Balber SeniorDirectorof Public Affairs, NJPAC Michael Scasserra Creative Director, NJPAC
  2. 2. Social Media GOALS forNJPAC: • Awareness • CustomerService &Feedback • PR/Marketing • NJ’s Town Square • Target a YoungerDemographic
  3. 3. 4,754 “Likes” 65% female 33% male Over 500 monthly activeusers 19 countries Facebook ads Facebook.com/NJPAC
  4. 4. 92 Subscribers 10,430 channel views Hundredsof uploads Playlists Nonprofit status YouTube.com/NJPACtv
  5. 5. 1,105 followers 86 lists According to Klout, NPAC isa “curator’ @NJPAC
  6. 6. NJPAC Virtual Town Square Comments Blog Social Media links/feed Survey
  7. 7. How else are we tooting ourhorn? • E-newsletters • Flickr • Livestream • Bit.ly • Foursquare Courtesy of Sonny Rollins
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