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Presented by Josh Balber and Michael Scasserra 10/27 for Social Media Club North Jersey

Presented by Josh Balber and Michael Scasserra 10/27 for Social Media Club North Jersey

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  • 1. Social Media at NJPAC: Patron Relationships in a Changing Environment Josh Balber Senior Director of Public Affairs, NJPAC Michael Scasserra Creative Director, NJPAC
  • 2.
    • Social Media GOALS for NJPAC:
          • Awareness
          • Customer Service & Feedback
          • PR / Marketing
          • NJ’s Town Square
          • Target a Younger Demographic
  • 3. 4,754 “Likes” 65% female 33% male Over 500 monthly active users 19 countries Facebook ads Facebook.com/NJPAC
  • 4. 92 Subscribers 10,430 channel views Hundreds of uploads Playlists Nonprofit status YouTube.com/NJPACtv
  • 5. 1,105 followers 86 lists According to Klout, NPAC is a “curator’ @NJPAC
  • 6. NJPAC Virtual Town Square Comments Blog Social Media links/feed Survey
  • 7. How else are we tooting our horn?
    • E-newsletters
    • Flickr
    • Livestream
    • Bit.ly
    • Foursquare
    Courtesy of Sonny Rollins