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Social Media and the Newark Museum

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Presented by Ray Stivala and Allison McCartney 10/27 for Social Media Club North Jersey

Presented by Ray Stivala and Allison McCartney 10/27 for Social Media Club North Jersey

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    Social Media and the Newark Museum Social Media and the Newark Museum Presentation Transcript

    • Social Media And How We Got There Tips and things to think about before during and after you start.
    • The Cost Of Social Media
      • Is Social Media Free?
      • Think first before you jump in.
        • Get a strategy in place.
          • Who are you marketing to and where are they
          • Audit existing Social Media
          • Do you need to outsource
          • Do you have to build related media e.g. web sites
      • Consider your time – To Outsource or Not to Outsource
    • Social Media? Which one?
    • Twitter
    • Google Buzz
    • Flickr
    • delicious
    • WordPress
    • YouTube
    • Linkedin
    • Blogger
    • Friendster
    • MyLife
    • ScienceStage
    • MySpace
    • Flixster
    • My Heritage
    • Facebook
    • Which one it the best
      • Grow – Let it build first
        • Build content and users
        • Build excitement
      • Link – Now get the word out
        • Always link back to your web site – this goes for eBlast too!
        • Look for link sharing with other businesses.
        • Cross link all of your Social Media (create a full circle)
      • Test – Do research
        • Search Google
        • Ask friends
        • Speak to your demographic
        • Start simple and take baby steps
    • Other ways to get the word out
      • Google AdWords
        • For Non-profits it’s free
        • For business it’s still a great deal
      • YouTube
        • Do short videos 2-4 minutes
        • You don’t need videos to create a video
        • Photostory – MovieMaker
      • WordPress
        • Say it with words