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Social Media and the Newark Museum
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Social Media and the Newark Museum

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Presented by Ray Stivala and Allison McCartney 10/27 for Social Media Club North Jersey

Presented by Ray Stivala and Allison McCartney 10/27 for Social Media Club North Jersey


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  • 1. Social Media And How We Got There Tips and things to think about before during and after you start.
  • 2. The Cost Of Social Media • Is Social Media Free? • Think first before you jump in. – Get a strategy in place. • Who are you marketing to and where are they • Audit existing Social Media • Do you need to outsource • Do you have to build related media e.g. web sites • Consider your time – To Outsource or Not to Outsource
  • 3. Social Media? Which one?
  • 4. Twitter
  • 5. Google Buzz
  • 6. Flickr
  • 7. delicious
  • 8. WordPress
  • 9. YouTube
  • 10. Linkedin
  • 11. Blogger
  • 12. Friendster
  • 13. MyLife
  • 14. ScienceStage
  • 15. MySpace
  • 16. Flixster
  • 17. My Heritage
  • 18. Facebook
  • 19. Which one it the best • Grow – Let it build first – Build content and users – Build excitement • Link – Now get the word out – Always link back to your web site – this goes for eBlast too! – Look for link sharing with other businesses. – Cross link all of your Social Media (create a full circle) • Test – Do research – Search Google – Ask friends – Speak to your demographic – Start simple and take baby steps
  • 20. Other ways to get the word out • Google AdWords – For Non-profits it’s free – For business it’s still a great deal • YouTube – Do short videos 2-4 minutes – You don’t need videos to create a video – Photostory – MovieMaker • WordPress – Say it with words