Foursquare by M. Elizabeth Williams

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Who needs stinkin' badges? We do!

Who needs stinkin' badges? We do!

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  • 1. Who needs stinkin’ badges?
    WE DO!
  • 2. TheFoursquare User Experience
  • 3. TheFoursquare User Experience
    Badges
    Badges are icons attached to one’s Foursquare account. They’re unlocked when you visit locations or complete tasks (such as logging in above 59th St. in Manhattan)
    Badges tap into a psychological need to complete a set, to collect all of something that is available.
    Rare badges add a sense of urgency.
  • 6. TheFoursquare User Experience
    Mayorship
    Visit a location frequently enough, and you can become mayor of that location
    Taps into the natural psychological drive for competition, acts as its own intrinsic reward
    External rewards for mayors from businesses
  • 7. TheFoursquare Business Experience
  • 8. TheFoursquare Business Experience
    Using the user experience to bring in business
    • Mayor specials
    • 9. Tag your business with tags that equal badges
    • 10. 5th check in? 10th check in? What can you give repeat customers?
    • 11. Crowdsource your best customers for genuine reviews, updates on specials, etc.
    Register your business with Foursquare
    • See stats and metrics
    • 12. Add your specials
    • 13. Keep information up-to-date
    • 14. Register employees to keep customers in competition for Mayor
    • 15. Get to know your customers
  • Other Location-Based Marketing?
  • 16.
  • 17.
  • 18.
  • 19. Other Geolocation Marketing Tools