Foursquare by M. Elizabeth Williams

Who needs stinkin’ badges?
WE DO!

TheFoursquare User Experience

Badges
Badges are icons attached to one’s Foursquare account. They’re unlocked when you visit locations or complete tasks (such as logging in above 59th St. in Manhattan)
Badges tap into a psychological need to complete a set, to collect all of something that is available.
Games
Scouting
School Charts
Rare badges add a sense of urgency.

Mayorship
Visit a location frequently enough, and you can become mayor of that location
Taps into the natural psychological drive for competition, acts as its own intrinsic reward
External rewards for mayors from businesses

TheFoursquare Business Experience

TheFoursquare Business Experience
Using the user experience to bring in business
Mayor specials
Tag your business with tags that equal badges
5th check in? 10th check in? What can you give repeat customers?
Crowdsource your best customers for genuine reviews, updates on specials, etc.
Register your business with Foursquare
See stats and metrics
Add your specials
Keep information up-to-date
Register employees to keep customers in competition for Mayor
Get to know your customers

Other Location-Based Marketing?

Other Geolocation Marketing Tools

Foursquare by M. Elizabeth Williams

by Social Media Club North Jersey on Aug 02, 2010

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