Who needs stinkin’ badges?<br />WE DO!<br />
TheFoursquare User Experience<br />
TheFoursquare User Experience<br />Badges<br />Badges are icons attached to one’s Foursquare account. They’re unlocked whe...
Scouting
School Charts</li></ul>Rare badges add a sense of urgency.<br />
TheFoursquare User Experience<br />Mayorship<br />Visit a location frequently enough, and you can become mayor of that loc...
TheFoursquare Business Experience<br />
TheFoursquare Business Experience<br />Using the user experience to bring in business<br /><ul><li>Mayor specials
Tag your business with tags that equal badges
5th check in? 10th check in? What can you give repeat customers?
Crowdsource your best customers for genuine reviews, updates on specials, etc.</li></ul>Register your business with Foursq...
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Foursquare by M. Elizabeth Williams

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Who needs stinkin' badges? We do!

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Foursquare by M. Elizabeth Williams

  1. 1. Who needs stinkin’ badges?<br />WE DO!<br />
  2. 2. TheFoursquare User Experience<br />
  3. 3. TheFoursquare User Experience<br />Badges<br />Badges are icons attached to one’s Foursquare account. They’re unlocked when you visit locations or complete tasks (such as logging in above 59th St. in Manhattan)<br />Badges tap into a psychological need to complete a set, to collect all of something that is available.<br /><ul><li>Games
  4. 4. Scouting
  5. 5. School Charts</li></ul>Rare badges add a sense of urgency.<br />
  6. 6. TheFoursquare User Experience<br />Mayorship<br />Visit a location frequently enough, and you can become mayor of that location<br />Taps into the natural psychological drive for competition, acts as its own intrinsic reward<br />External rewards for mayors from businesses<br />
  7. 7. TheFoursquare Business Experience<br />
  8. 8. TheFoursquare Business Experience<br />Using the user experience to bring in business<br /><ul><li>Mayor specials
  9. 9. Tag your business with tags that equal badges
  10. 10. 5th check in? 10th check in? What can you give repeat customers?
  11. 11. Crowdsource your best customers for genuine reviews, updates on specials, etc.</li></ul>Register your business with Foursquare<br /><ul><li>See stats and metrics
  12. 12. Add your specials
  13. 13. Keep information up-to-date
  14. 14. Register employees to keep customers in competition for Mayor
  15. 15. Get to know your customers</li></li></ul><li>Other Location-Based Marketing?<br />
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  19. 19. Other Geolocation Marketing Tools<br />
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