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Location-based services Why you need to pay attention to  Foursquare, Yelp, Gowalla & co.
 
SXSWi:  Foursquare got 76822 new users 10 percent of checkins were in Austin
SXSWi: Foursquare had 50 percent penetration – in the home of GoWalla
Point of Foursquare: Find your friends. But City Guide is next push. See where your friends have BEEN.
Foursquare: Could it become the digital generation's Zagat?
Badges & mayors are the hook  for Foursquare — not the point
What's next? “ Passive checkins" Use your credit card, get checked in
Potential uses: Shack HQ iPhone app - Tells you how long the line is at Shakeshack, using (in part)  Foursquare checkins.
Do you have time to devote to LBS?
You can't afford not to.
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Location-based Services by Amy Vernon

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Why you need to pay attention to Foursquare, Yelp, Gowalla & co.

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Transcript of "Location-based Services by Amy Vernon"

  1. 1. Location-based services Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
  2. 3. SXSWi: Foursquare got 76822 new users 10 percent of checkins were in Austin
  3. 4. SXSWi: Foursquare had 50 percent penetration – in the home of GoWalla
  4. 5. Point of Foursquare: Find your friends. But City Guide is next push. See where your friends have BEEN.
  5. 6. Foursquare: Could it become the digital generation's Zagat?
  6. 7. Badges & mayors are the hook for Foursquare — not the point
  7. 8. What's next? “ Passive checkins" Use your credit card, get checked in
  8. 9. Potential uses: Shack HQ iPhone app - Tells you how long the line is at Shakeshack, using (in part) Foursquare checkins.
  9. 10. Do you have time to devote to LBS?
  10. 11. You can't afford not to.
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