Location-based Services by Amy Vernon
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Location-based Services by Amy Vernon

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Why you need to pay attention to Foursquare, Yelp, Gowalla & co.

Why you need to pay attention to Foursquare, Yelp, Gowalla & co.

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Location-based Services by Amy Vernon Presentation Transcript

  • 1. Location-based services Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
  • 2.  
  • 3. SXSWi: Foursquare got 76822 new users 10 percent of checkins were in Austin
  • 4. SXSWi: Foursquare had 50 percent penetration – in the home of GoWalla
  • 5. Point of Foursquare: Find your friends. But City Guide is next push. See where your friends have BEEN.
  • 6. Foursquare: Could it become the digital generation's Zagat?
  • 7. Badges & mayors are the hook for Foursquare — not the point
  • 8. What's next? “ Passive checkins" Use your credit card, get checked in
  • 9. Potential uses: Shack HQ iPhone app - Tells you how long the line is at Shakeshack, using (in part) Foursquare checkins.
  • 10. Do you have time to devote to LBS?
  • 11. You can't afford not to.