Location-based Services by Amy Vernon
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Location-based Services by Amy Vernon

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Why you need to pay attention to Foursquare, Yelp, Gowalla & co.

Why you need to pay attention to Foursquare, Yelp, Gowalla & co.

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    Location-based Services by Amy Vernon Location-based Services by Amy Vernon Presentation Transcript

    • Location-based services Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
    •  
    • SXSWi: Foursquare got 76822 new users 10 percent of checkins were in Austin
    • SXSWi: Foursquare had 50 percent penetration – in the home of GoWalla
    • Point of Foursquare: Find your friends. But City Guide is next push. See where your friends have BEEN.
    • Foursquare: Could it become the digital generation's Zagat?
    • Badges & mayors are the hook for Foursquare — not the point
    • What's next? “ Passive checkins" Use your credit card, get checked in
    • Potential uses: Shack HQ iPhone app - Tells you how long the line is at Shakeshack, using (in part) Foursquare checkins.
    • Do you have time to devote to LBS?
    • You can't afford not to.