GlocallyNewark Social Media Presentation

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Presented by Rebecca Jampol 10/27 for Social Media Club North Jersey

Published in: Self Improvement
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GlocallyNewark Social Media Presentation

  1. 1. Glocally Newark is the premiere blog to find out about “Life” in Newark in areas of Arts, Culture, Entertainment and Food. We distinguish ourselves by having experienced bloggers with a “point-of-view” and socially-hip Newarkers in-the-know on the happenings around town. Glocally Newark is non-political, concentrating on the lifestyle in Newark and its budding social and cultural scene.
  2. 2. 1.  Who is GlocallyNewark.com? 2.  What is GlocallyNewark.com? 3. GlocallyNewark.com & Social Media 4. GlocallyNewark.com as a Model
  3. 3. Who is GlocallyNewark.com?
  4. 4. Founders of GlocallyNewark •  Owners that are invested into the City of Newark’s revitalization •  Real Estate Development and Design •  Marketing and Creative Agency
  5. 5. How it started •  “Vacuum” of information of what to do in Newark •  A promotional tool for selling and renting real estate and lifestyle in Newark •  Restaurants, Retail, Entertainment, Recreation and Culture •  Beta site launch in February 2009
  6. 6. 07102 Launch Party
  7. 7. 07102 Launch Party “Physical meets Digital” •  Premier social event of the year, was held on June 25, 2009 •  XCLUSIVE and INVITE ONLY! •  Amazing location in downtown Newark! •  Community partner BCDC •  Sponsors •  1000 Attendees •  VIP Hour/200 Attendees •  Live Music/DJ Celebrity Appearances •  Video DJ- Sponsorship messages •  News Coverage (print, online, broadcast) /Interview Booth
  8. 8. What is GlocallyNewark.com?
  9. 9. Content arts culture entertainment video food events
  10. 10. Bloggers •  20+ bloggers representing different demographics of Newark The Artist The Professional The Student The Historian The Newark Native The Food Lover The Sport Fanatic Nightlife/Promoter The Fashion Addict The Community Activist
  11. 11. Blogger Profile Ninapilar Daniels, Culture Columnist
  12. 12. Readership •  SOCIALLY HIP, TECH SAVVY, & PROFESSIONAL •  Affluent, Educated, Employed and Balanced •  Gender Average household income: >$75K •  89% Attended or Graduated College 40% with Post Graduate Degree or Study •  55% Female & 45% Male Followship •  71% Hold Professional or Managerial Positions
  13. 13. Live Promotion Live Blogging “The turnout isamazing! Greatcoffee.” “The mayor just arrived. I wonder what he’ll order?” “Free samples just arrived. Hurry down to BCCC!”
  14. 14. Events •  Promotion for Events •  Host Events •  Provide Space for Events
  15. 15. Financial Model •  Advertisers * Website Ads •  Event * Sponsors •  Partners * Media Exchange •  Promotion * Indirect/Direct Content •  Clients * Social Media Management
  16. 16. Advertisers premium medium small
  17. 17. GlocallyNewark.com Success
  18. 18. GlocallyNewark.com & Social Media
  19. 19. Our Social Media Tools
  20. 20. How do we use them?
  21. 21. How do we maintain them?
  22. 22. Planning Ahead Mon. @ 9 am Tues. @ 1:25 pm Sat . @ 2:30 pm HOOTSUITE
  23. 23. Targeting an audience “What a great vibe… live music, giveaways and tons of people” “Show a college ID and get two tickets to…” “½ priced pints right now on Halsey St!” Halsey St./Students
  24. 24. GlocallyNewark.com as a model y e a a a E
  25. 25. retail residentialhotel/restaurant Indigo hotel, Boston Washington’s Walk, Morristown Hamilton Square, Jersey City
  26. 26. Contact: Rebecca Jampol rj@formulatenow.com

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