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GlocallyNewark Social Media Presentation

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Presented by Rebecca Jampol 10/27 for Social Media Club North Jersey

Presented by Rebecca Jampol 10/27 for Social Media Club North Jersey

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    GlocallyNewark Social Media Presentation GlocallyNewark Social Media Presentation Presentation Transcript

    • Glocally Newark is the premiere blog to find out about “Life” in Newark in areas of Arts, Culture, Entertainment and Food. We distinguish ourselves by having experienced bloggers with a “point-of-view” and socially-hip Newarkers in-the-know on the happenings around town. Glocally Newark is non-political, concentrating on the lifestyle in Newark and its budding social and cultural scene.
    • 1.  Who is GlocallyNewark.com? 2.  What is GlocallyNewark.com? 3. GlocallyNewark.com & Social Media 4. GlocallyNewark.com as a Model
    • Who is GlocallyNewark.com?
    • Founders of GlocallyNewark •  Owners that are invested into the City of Newark’s revitalization •  Real Estate Development and Design •  Marketing and Creative Agency
    • How it started •  “Vacuum” of information of what to do in Newark •  A promotional tool for selling and renting real estate and lifestyle in Newark •  Restaurants, Retail, Entertainment, Recreation and Culture •  Beta site launch in February 2009
    • 07102 Launch Party
    • 07102 Launch Party “Physical meets Digital” •  Premier social event of the year, was held on June 25, 2009 •  XCLUSIVE and INVITE ONLY! •  Amazing location in downtown Newark! •  Community partner BCDC •  Sponsors •  1000 Attendees •  VIP Hour/200 Attendees •  Live Music/DJ Celebrity Appearances •  Video DJ- Sponsorship messages •  News Coverage (print, online, broadcast) /Interview Booth
    • What is GlocallyNewark.com?
    • Content arts video culture food entertainment events
    • Bloggers •  20+ bloggers representing different demographics of Newark The Artist The Food Lover The Professional The Sport Fanatic The Student Nightlife/Promoter The Historian The Fashion Addict The Newark Native The Community Activist
    • Blogger Profile Ninapilar Daniels, Culture Columnist
    • Readership •  SOCIALLY HIP, TECH SAVVY, & PROFESSIONAL •  Affluent, Educated, Employed and Balanced •  Gender Average household income: >$75K •  89% Attended or Graduated College 40% with Post Graduate Degree or Study •  55% Female & 45% Male Followship •  71% Hold Professional or Managerial Positions
    • Live Promotion Live Blogging “The tu rnout is amazin g! coffee.” Great yor “The ma . I ed just arriv at wh wonder er?” he’ll ord “Free samples just arrived. Hurry down to BCCC!”
    • Events •  Promotion for Events •  Host Events •  Provide Space for Events
    • Financial Model •  Advertisers * Website Ads •  Event * Sponsors •  Partners * Media Exchange •  Promotion * Indirect/Direct Content •  Clients * Social Media Management
    • Advertisers premium medium small
    • GlocallyNewark.com Success
    • GlocallyNewark.com & Social Media
    • Our Social Media Tools
    • How do we use them?
    • How do we maintain them?
    • Planning Ahead Mon. @ 9 am HOOTSUITE Tues. @ 1:25 pm Sat . @ 2:30 pm
    • Targeting an audience Halsey St./Students t “What a grea sic, v ibe… live mu nd giveaways a le” tons of peop “Show a ID college two and get …” tickets to “½ priced pints right now on Halsey St!”
    • y e a GlocallyNewark.com as a model a a E
    • hotel/restaurant residential Indigo hotel, Boston retail Hamilton Square, Jersey City Washington’s Walk, Morristown
    • Contact: Rebecca Jampol rj@formulatenow.com