Foursquare 4 Breakfast by David Weiner

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The basics, benefits, business uses and analytics of Foursquare.

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Foursquare 4 Breakfast by David Weiner

  1. 1. for Breakfast David Weiner, PR Newswire
  2. 2. The Basics <ul><li>Check-ins </li></ul><ul><li>Tips </li></ul><ul><li>To-Dos </li></ul><ul><li>Mayorships </li></ul><ul><li>Leaderboard </li></ul><ul><li>Badges </li></ul>
  3. 3. The Benefits <ul><li>Location </li></ul><ul><ul><li>Context with Content </li></ul></ul><ul><ul><li>Organize </li></ul></ul><ul><li>Specials </li></ul><ul><ul><li>Mayor offers </li></ul></ul><ul><ul><li>Check-in specials </li></ul></ul>
  4. 4. Why It’s Succeeding <ul><li>Game element </li></ul><ul><li>Awareness </li></ul><ul><ul><li>Where are your friends? </li></ul></ul><ul><ul><li>Media darling </li></ul></ul><ul><ul><li>Next big thing </li></ul></ul><ul><li>Actual business opportunities </li></ul><ul><li>Exploration </li></ul>
  5. 5. Business Uses <ul><li>Draw-in new customers </li></ul><ul><ul><li>Awareness </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><li>Cultivate consumers </li></ul><ul><ul><li>Attract </li></ul></ul><ul><ul><li>Reward </li></ul></ul><ul><ul><li>Retain </li></ul></ul>
  6. 6. Case-Studies
  7. 7. Business Analytics <ul><li>Most recent visitors </li></ul><ul><li>Most frequent visitors </li></ul><ul><li>The time of day people check in </li></ul><ul><li>Total number of unique visitors </li></ul><ul><li>Histogram of check-ins per day </li></ul><ul><li>Gender breakdown of customers </li></ul><ul><li>Portion of foursquare check-ins </li></ul><ul><li>broadcast to Twitter and Facebook </li></ul>
  8. 8. What’s Happening? or Where’s Happening?

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