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  • 1. for Breakfast David Weiner, PR Newswire
  • 2. The Basics
    • Check-ins
    • Tips
    • To-Dos
    • Mayorships
    • Leaderboard
    • Badges
  • 3. The Benefits
    • Location
      • Context with Content
      • Organize
    • Specials
      • Mayor offers
      • Check-in specials
  • 4. Why It’s Succeeding
    • Game element
    • Awareness
      • Where are your friends?
      • Media darling
      • Next big thing
    • Actual business opportunities
    • Exploration
  • 5. Business Uses
    • Draw-in new customers
      • Awareness
      • Competition
    • Cultivate consumers
      • Attract
      • Reward
      • Retain
  • 6. Case-Studies
  • 7. Business Analytics
    • Most recent visitors
    • Most frequent visitors
    • The time of day people check in
    • Total number of unique visitors
    • Histogram of check-ins per day
    • Gender breakdown of customers
    • Portion of foursquare check-ins
    • broadcast to Twitter and Facebook
  • 8. What’s Happening? or Where’s Happening?