MyEG in a Nutshell
• E-Government Service Portal est. in 2001.
• Online payment of PDRM summonses, DBKL,
Telekom & Tenaga services, renewal of MyKAD and
bankruptcy search.
• Renewal of Drivers License, Road Tax & Insurance
since 2008.
• Latest: MyKad & Maid Permit Renewal
Some Statistics
• User database of 800,000 and growing.
• 3,500 Road Tax renewed daily.
• 120 – 150 Insurance renewed daily.
Our Reason
Why is MyEG
on Social Media?
You‟re There.
We‟re There.
Our Strategy
“Keep It Real”
Nobody
wants to
talk to
a machine
We‟re
that
guy!
Our Personality
We‟re here
to help
SM Activities
What We‟re Doing
Our Social Media Philosophy
Experiment!
Sponsorship of
Team Zeitgeist‟s
trip to Rubicon
Contest in
Germany brought
900 new fans.
3,000 new fans from
Formula Drift
Umbrella Girl voting!
Kris Allen Showcase Ticket brought
in a younger crowd
MyEG Xtra Time‟s „Your Burning
Question” sent a lucky fan to
South Africa
Other activities
• CNY Ang Pau Giveaway netted another 2000 new
fans
• Fansign contests
Fanpage Deleted
• Page with 8000+ fans taken down by FB mid May
2010.
On Twitter
• Established Nov 2009
• Currently
382 followers
following 754 people
1094 Tweets
• Following key words like
MyEG
Road Tax
Saman
Twitter Contests
• Complete it: "MyEG ads are..." Free roadtax for 10
FUNNIEST. Love us, dis us or piss on us as long as
funny. Tag #myegfun 9:17 PM Jun 15th via
TweetDeck
• U made us laugh @spinzer @jonrulezz
@simonseow @RashidYusoff11 ! Free roadtax for u
or ur spouse. Pls mail kk.chin@myeg.com.my
#myegfun 10:07 PM Jun 16th via TweetDeck
