Myeg

MyEG on Social Media SMCKL • 30 June 2010

MyEG in a Nutshell • E-Government Service Portal est. in 2001. • Online payment of PDRM summonses, DBKL, Telekom & Tenaga services, renewal of MyKAD and bankruptcy search. • Renewal of Drivers License, Road Tax & Insurance since 2008. • Latest: MyKad & Maid Permit Renewal

Some Statistics • User database of 800,000 and growing. • 3,500 Road Tax renewed daily. • 120 – 150 Insurance renewed daily.

Our Reason Why is MyEG on Social Media?

You‟re There. We‟re There.

Our Strategy “Keep It Real”

Nobody wants to talk to a machine

We‟re that guy! Our Personality

We‟re here to help

SM Activities What We‟re Doing

Our Social Media Philosophy Experiment!

Sponsorship of Team Zeitgeist‟s trip to Rubicon Contest in Germany brought 900 new fans.

3,000 new fans from Formula Drift Umbrella Girl voting!

Kris Allen Showcase Ticket brought in a younger crowd

MyEG Xtra Time‟s „Your Burning Question” sent a lucky fan to South Africa

Other activities • CNY Ang Pau Giveaway netted another 2000 new fans • Fansign contests

Fanpage Deleted • Page with 8000+ fans taken down by FB mid May 2010.

On Twitter • Established Nov 2009 • Currently 382 followers following 754 people 1094 Tweets • Following key words like MyEG Road Tax Saman

Twitter Contests • Complete it: "MyEG ads are..." Free roadtax for 10 FUNNIEST. Love us, dis us or piss on us as long as funny. Tag #myegfun 9:17 PM Jun 15th via TweetDeck • U made us laugh @spinzer @jonrulezz @simonseow @RashidYusoff11 ! Free roadtax for u or ur spouse. Pls mail kk.chin@myeg.com.my #myegfun 10:07 PM Jun 16th via TweetDeck

Sneak Preview Our New TVC

See you at @myegclub Thank You

Myeg

by Social Media Club KL

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Myeg

by Social Media Club KL

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Myeg Presentation Transcript

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