Canon camera

30 JUNE 2010 SMCKL #7 CASE STUDY NIGHT

The Saga Begins
2 years ago, management was against social media - STRONGLY!
But we know how important it is to our products. We continue fighting!

The Saga Begins
Slowly management accepted the power of internet.
Management accepted without understanding

Social Media Landed @ Canon www.facebook.com/CanonCameraMsia www.twitter.com/CanonCameraMsia www.youtube.com/iLikeCanonCamera www.flickr.com/photos/CanonCameraMsia
An historical moment, AUGUST 2009 , where it all started
(yes finally!)

www.facebook.com/CanonCameraMsia

www.twitter.com/CanonCameraMsia

www.youtube.com/iLikeCanonCamera

www.flickr.com/photos/CanonCameraMsia

Website & Newsletter
Website - www.eosworld.com.my
Newsletters blasting

E-Payment

Online Power!
Blog - www.goldfries.com
Blog - www.kimong.com
Ah Beng
Namewee

Cut down lots of printed/broadcasted ads
Announcement of news thru FB and twitter
TVC / tutorial videos thru Youtube
Sharing of great event photos thru Flickr
Discussing tips & techniques in photography
W-O-M effect!
We listen to customers constantly
We engage & interact with customers instantly
It’s a great help!

Listen to customers carefully
Talk to customers carefully - any mistakes will be spread virally and globally at a lightning speed (even a silly spelling mistake!)
Customers are full with “questions”
Customers really expect super instant responses from us
Don’t spam!
Under-promise, over-deliver
What we’ve learned?

Canon camera

by Social Media Club KL on Jul 05, 2010

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