Corey Lark , Open Channels Group, @coreylark Stephanie Scott , American Airlines, @schtebnay #SMCFW 9 ESSENTIAL STEPS TO A...
<ul><li>@smcfortworth  |  #smcfw </li></ul><ul><li>Collaborate with client and/or team to determine and agree upon goals <...
<ul><li>@smcfortworth  |  #smcfw </li></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><l...
<ul><li>@smcfortworth  |  #smcfw </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul>...
<ul><li>@smcfortworth  |  #smcfw </li></ul><ul><ul><li>Personality characteristics </li></ul></ul><ul><ul><li>What would h...
<ul><li>@smcfortworth  |  #smcfw </li></ul><ul><ul><li>Name campaign </li></ul></ul><ul><ul><li>Best times to post (when y...
<ul><li>@smcfortworth  |  #smcfw </li></ul>6. MAINTAIN/MANAGE  <ul><ul><li>ENGAGE </li></ul></ul><ul><ul><ul><li>Participa...
<ul><li>@smcfortworth  |  #smcfw </li></ul>7. MONITOR, MEASURE, REPORT <ul><ul><li>Monitor/Measure </li></ul></ul><ul><ul>...
<ul><li>@smcfortworth  |  #smcfw </li></ul>8. REVIEW, REFINE, REVISIT <ul><ul><li>What worked well? What didn’t? </li></ul...
<ul><li>@smcfortworth  |  #smcfw </li></ul>9. REPEAT  <ul><ul><li>LEARN from your last campaign </li></ul></ul><ul><ul><li...
<ul><li>@smcfortworth  |  #smcfw </li></ul>CASE STUDY
<ul><li>@smcfortworth  |  #smcfw </li></ul>CASE STUDY
<ul><li>@smcfortworth  |  #smcfw </li></ul>CASE STUDY
<ul><li>@smcfortworth  |  #smcfw </li></ul>@smcfortworth  /  #SMCFW Facebook.com/smcfw www.smcfw.org @openchannelspr  /  @...
Upcoming SlideShare
Loading in …5
×

Social Media Campaigns Presentation - UTA

951 views
861 views

Published on

SMC Fort Worth's president, Stephanie Scott and vice president, Corey Lark presented this deck to public relations students at the University of Texas at Arlington.

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
951
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Steph
  • COREY
  • STEPH
  • COREY
  • STEPH
  • COREY
  • STEPH
  • COREY
  • STEPH
  • COREY
  • STEPH
  • COREY
  • COREY
  • Q&amp;A
  • Social Media Campaigns Presentation - UTA

    1. 1. Corey Lark , Open Channels Group, @coreylark Stephanie Scott , American Airlines, @schtebnay #SMCFW 9 ESSENTIAL STEPS TO A SOCIAL MEDIA CAMPAIGN
    2. 2. <ul><li>@smcfortworth | #smcfw </li></ul><ul><li>Collaborate with client and/or team to determine and agree upon goals </li></ul><ul><ul><li>Revenue </li></ul></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>Exposure/Awareness </li></ul></ul><ul><ul><li>Traffic </li></ul></ul><ul><ul><li>Impressions </li></ul></ul><ul><li>Set SMART goals </li></ul><ul><ul><li>Specific, Measurable, Attainable, Realistic, Timely </li></ul></ul>1. DEFINE YOUR GOALS
    3. 3. <ul><li>@smcfortworth | #smcfw </li></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><li>Timeline </li></ul></ul><ul><ul><li>Roles </li></ul></ul><ul><ul><li>Look and Feel </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Content Calendar </li></ul></ul>2. DEVELOP STRATEGY
    4. 4. <ul><li>@smcfortworth | #smcfw </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Google+ </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Pinterest </li></ul></ul>3. CHOOSE YOUR FORUM
    5. 5. <ul><li>@smcfortworth | #smcfw </li></ul><ul><ul><li>Personality characteristics </li></ul></ul><ul><ul><li>What would he or she say? </li></ul></ul><ul><ul><li>What can people expect from him/ her? </li></ul></ul><ul><ul><li>Who does he or she remind us of? </li></ul></ul>4. ESTABLISH YOUR VOICE
    6. 6. <ul><li>@smcfortworth | #smcfw </li></ul><ul><ul><li>Name campaign </li></ul></ul><ul><ul><li>Best times to post (when you eat) </li></ul></ul><ul><ul><li>Original content </li></ul></ul><ul><ul><li>Tweets 120 characters </li></ul></ul><ul><ul><li>Short Facebook posts </li></ul></ul><ul><ul><li>Call to action </li></ul></ul><ul><ul><li>Mix it up – photos, videos </li></ul></ul>5. LAUNCH CAMPAIGN
    7. 7. <ul><li>@smcfortworth | #smcfw </li></ul>6. MAINTAIN/MANAGE <ul><ul><li>ENGAGE </li></ul></ul><ul><ul><ul><li>Participate in two-way dialogue with your community/followers </li></ul></ul></ul><ul><ul><li>Provide relevant content </li></ul></ul><ul><ul><li>Add value to your community </li></ul></ul>
    8. 8. <ul><li>@smcfortworth | #smcfw </li></ul>7. MONITOR, MEASURE, REPORT <ul><ul><li>Monitor/Measure </li></ul></ul><ul><ul><ul><li>Mentions </li></ul></ul></ul><ul><ul><ul><li>@ Replies </li></ul></ul></ul><ul><ul><ul><li>Likes </li></ul></ul></ul><ul><ul><ul><li>Click-thrus </li></ul></ul></ul><ul><ul><ul><li>Shares </li></ul></ul></ul><ul><ul><ul><li>Impressions </li></ul></ul></ul><ul><ul><ul><li>Demographics </li></ul></ul></ul><ul><ul><li>Capture/communicate success stories </li></ul></ul>
    9. 9. <ul><li>@smcfortworth | #smcfw </li></ul>8. REVIEW, REFINE, REVISIT <ul><ul><li>What worked well? What didn’t? </li></ul></ul><ul><ul><li>What helped contribute to success (title, keywords, links, etc.)? </li></ul></ul><ul><ul><li>Measure results vs. objectives </li></ul></ul><ul><ul><li>Why did we succeed or fall short? </li></ul></ul><ul><ul><li>Adjust strategies and measures </li></ul></ul><ul><ul><li>Test new ideas </li></ul></ul>
    10. 10. <ul><li>@smcfortworth | #smcfw </li></ul>9. REPEAT <ul><ul><li>LEARN from your last campaign </li></ul></ul><ul><ul><li>DO IT AGAIN! </li></ul></ul>
    11. 11. <ul><li>@smcfortworth | #smcfw </li></ul>CASE STUDY
    12. 12. <ul><li>@smcfortworth | #smcfw </li></ul>CASE STUDY
    13. 13. <ul><li>@smcfortworth | #smcfw </li></ul>CASE STUDY
    14. 14. <ul><li>@smcfortworth | #smcfw </li></ul>@smcfortworth / #SMCFW Facebook.com/smcfw www.smcfw.org @openchannelspr / @coreylark facebook.com/openchannelsgroup www.openchannelsgroup.com @americanair / @schtebnay facebook.com/aa www.americanairlines.com

    ×