WHAT IS SOCIAL MEDIA? An ONLINE COMMUNITY shared with people who like and do similar things that you like and do A place to have a CONVERSATION with colleagues, fellow consumers, and customers A place where people GIVE and GET information about things that interest them Social Media is simply people COMMUNICATING through new technologies
WHAT DOES SOCIAL MEDIA INCLUDE? TRIPADVISOR : considered a social media vehicle because it allows users to ‘rate their experience’ FACEBOOK : the largest social media network FOURSQUARE : social media application that shares a user’s ‘location-base’ TWITTER : a micro-blog network LINKEDIN : largest professional network Other social media: Flickr , Yelp , YouTube , Blogs , MeetUp , Reddit , and StumbleUpon
WHY DOES SOCIAL MEDIA MATTTER? <ul><li>According to Nielsen’s 2009 study: </li></ul><ul><li> </li></ul><ul><li>90% of consumers trust online recommendations from people they know </li></ul><ul><li>70% trusted consumer opinions posted online from people they don't know </li></ul><ul><li>When it comes to making purchase decisions, online consumers are becoming increasingly dependent on feedback from shoppers like themselves (peers) </li></ul><ul><li>http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ </li></ul>
“ Start with the end in mind.” - Stephen R. Covey from The 7 Habits of Highly Effective People WHAT IS THE GOAL?
<ul><li>Listen for what people are saying about your: </li></ul><ul><ul><li>INDUSTRY </li></ul></ul><ul><ul><li>COMPANY </li></ul></ul><ul><ul><li>PRODUCT(S)/SERVICE(S) </li></ul></ul>1: SHUSH AND LISTEN!
<ul><li>Join a few groups to keep up with your industry </li></ul><ul><li>Make like-minded connections to follow trends </li></ul><ul><li>The MAJORITY of the groups you join must target your key prospects. </li></ul>2: WHY OPPOSITES ATTRACT
3: ONE BALL IS NOT ENOUGH TO JUGGLE <ul><li>Areas of your company that can leverage social media: </li></ul><ul><li>Customer Service </li></ul><ul><li>Marketing </li></ul><ul><li>Company Goal Fulfillment </li></ul>
4: THE SOCIAL MEDIA EQUATION Share information about not only your brand but the expertise your clients and prospects come to you for.
4: THE SOCIAL MEDIA EQUATION 1) Humor 2) Controversy 3) Emotion
4: THE SOCIAL MEDIA EQUATION Listen and Respond - Daily!
4: THE SOCIAL MEDIA EQUATION Ask for what your company needs to achieve specific business goals.
5: THE ROI OF SOCIAL MEDIA <ul><li>Keys for Measuring ROI: </li></ul><ul><li>Set specific goals </li></ul><ul><li>Establish simple, safe, and effective ways to track the achievement of these goals </li></ul>
FACEBOOK STATISTICS Over 650 million active users around the world Average user age is 38 and rising Over 41.6% of the U.S. population is on Facebook; * 50% of active users spend time on Facebook daily More than 1.5 million local businesses have a Fan Page * Updated Jan 2011 (source: Social Media Today)
TWITTER STATISTICS Over 200 million users worldwide * 110 million daily tweets * 39: Average age of Twitter user Strong Business to Consumer Presence Organizations leveraging Twitter include: Restaurants, Medical Practices, Lawyers, & Celebrities *Updated Jan 2011 (source: Forbes Mag.)
LINKEDIN STATISTICS Network of 100 million professionals from around the world Average user age is 44 A new member joins approximately every second . Execs from all Fortune 500 companies are LinkedIn Users 85% of US companies plan to recruit w/ LinkedIn this year Average HH Income = $110,000 11 mil. users in Europe; 4 mil. / The UK; 1 mil. / Spain
CASE STUDIES <ul><li>Social media has so many possibilities we haven’t imagined yet. </li></ul><ul><li>Mayo Clinic </li></ul><ul><li>General Motors </li></ul><ul><li>Lane Bryant </li></ul>
Want Access to more Social Media Know How & Free Tips? Visit us online at: www.SocialMediaDelivered.com Or follow us at: Twitter.com/SocialMediaDel Connect with me at… Email: Eve@SocialMediaDelivered.com Office: +1 469.248.0616 LinkedIn: www.LinkedIn.com/in/EveMayerOrsburn Twitter: www.Twitter.com/LinkedInQueen LET’S CONNECT
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