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Eve mayer orsburn's smcfw presentation

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  • 1. Presented by… Eve Mayer Orsburn
  • 2. WHAT IS SOCIAL MEDIA? An ONLINE COMMUNITY shared with people who like and do similar things that you like and do A place to have a CONVERSATION with colleagues, fellow consumers, and customers A place where people GIVE and GET information about things that interest them Social Media is simply people COMMUNICATING through new technologies
  • 3. WHAT DOES SOCIAL MEDIA INCLUDE? TRIPADVISOR : considered a social media vehicle because it allows users to ‘rate their experience’ FACEBOOK : the largest social media network FOURSQUARE : social media application that shares a user’s ‘location-base’ TWITTER : a micro-blog network LINKEDIN : largest professional network Other social media: Flickr , Yelp , YouTube , Blogs , MeetUp , Reddit , and StumbleUpon
  • 4. WHY DOES SOCIAL MEDIA MATTTER?
    • According to Nielsen’s 2009 study:
    •  
    • 90% of consumers trust online recommendations from people they know
    • 70% trusted consumer opinions posted online from people they don't know
    • When it comes to making purchase decisions, online consumers are becoming increasingly dependent on feedback from shoppers like themselves (peers)
    • http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
  • 5. “ Start with the end in mind.” - Stephen R. Covey from The 7 Habits of Highly Effective People WHAT IS THE GOAL?
  • 6.
    • Listen for what people are saying about your:
      • INDUSTRY
      • COMPANY
      • PRODUCT(S)/SERVICE(S)
    1: SHUSH AND LISTEN!
  • 7.
    • Join a few groups to keep up with your industry
    • Make like-minded connections to follow trends
    • The MAJORITY of the groups you join must target your key prospects.
    2: WHY OPPOSITES ATTRACT
  • 8. 3: ONE BALL IS NOT ENOUGH TO JUGGLE
    • Areas of your company that can leverage social media:
    • Customer Service
    • Marketing
    • Company Goal Fulfillment
  • 9. 4: THE SOCIAL MEDIA EQUATION
  • 10. 4: THE SOCIAL MEDIA EQUATION Share information about not only your brand but the expertise your clients and prospects come to you for.
  • 11. 4: THE SOCIAL MEDIA EQUATION 1) Humor   2) Controversy  3) Emotion
  • 12. 4: THE SOCIAL MEDIA EQUATION Listen and Respond - Daily!
  • 13. 4: THE SOCIAL MEDIA EQUATION   Ask for what your company needs to achieve specific business goals.
  • 14.  
  • 15. 5: THE ROI OF SOCIAL MEDIA
    • Keys for Measuring ROI:
    • Set specific goals
    • Establish simple, safe, and effective ways to track the achievement of these goals
  • 16. FACEBOOK STATISTICS Over 650 million active users around the world Average user age is 38 and rising Over 41.6% of the U.S. population is on Facebook; * 50% of active users spend time on Facebook daily More than 1.5 million local businesses have a Fan Page * Updated Jan 2011 (source: Social Media Today)
  • 17.  
  • 18. TWITTER STATISTICS Over 200 million users worldwide * 110 million daily tweets * 39: Average age of Twitter user Strong Business to Consumer Presence Organizations leveraging Twitter include: Restaurants, Medical Practices, Lawyers, & Celebrities *Updated Jan 2011 (source: Forbes Mag.)
  • 19.  
  • 20. LINKEDIN STATISTICS Network of 100 million professionals from around the world Average user age is 44 A new member joins approximately every second . Execs from all Fortune 500 companies are LinkedIn Users 85% of US companies plan to recruit w/ LinkedIn this year Average HH Income = $110,000 11 mil. users in Europe; 4 mil. / The UK; 1 mil. / Spain
  • 21.  
  • 22. CASE STUDIES
    • Social media has so many possibilities we haven’t imagined yet.
    • Mayo Clinic
    • General Motors
    • Lane Bryant
  • 23. Want Access to more Social Media Know How & Free Tips? Visit us online at: www.SocialMediaDelivered.com Or follow us at: Twitter.com/SocialMediaDel Connect with me at… Email: Eve@SocialMediaDelivered.com Office: +1 469.248.0616 LinkedIn: www.LinkedIn.com/in/EveMayerOrsburn Twitter: www.Twitter.com/LinkedInQueen LET’S CONNECT